The beverage multipack shrink film market size has grown strongly in recent years. It will grow from $2.38 billion in 2024 to $2.53 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to growth in beverage consumption, adoption of multipack packaging, increased focus on branding and marketing, rise in convenience and portability trends, expansion of retail and hypermarket chains.
The beverage multipack shrink film market size is expected to see strong growth in the next few years. It will grow to $3.4 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to improved printing and labeling technologies, growth in e-commerce and online retail, adoption of lightweight and recyclable materials, rise in disposable income and consumer spending, adoption of tamper-evident packaging solutions, customization of multipack shrink films for branding. Major trends in the forecast period include innovation in shrink film manufacturing processes, technological advancements in shrink film, sustainable and eco-friendly packaging materials, collaboration for research and development in packaging, integration of smart packaging features, development of anti-counterfeiting features.
The beverage multipack shrink film market is poised for growth, driven by the rising demand for bottled water. Bottled water, sealed in containers for human consumption, is experiencing increased global consumption, projected to rise from around 350 billion liters in 2021 to 460 billion liters by 2030, as reported by the World Economic Forum. This surge in demand is fueling the adoption of shrink film for secure and tamper-evident packaging of multipack beverages, ensuring product integrity during storage and transit.
An increase in alcohol consumption is anticipated to boost the growth of the beverage multipack shrink film market in the future. Alcohol consumption refers to the act of consuming beverages that contain ethanol, a psychoactive substance, often for recreational or social reasons. Beverage multipack shrink film is utilized for packaging efficiency, offering a secure and cost-effective method to bundle and display multiple units of alcoholic beverages. For example, in December 2023, Kirin Holdings Co. Ltd., a Japan-based company specializing in alcoholic and non-alcoholic beverages as well as pharmaceuticals, reported that global beer consumption increased by approximately 5.4 million kiloliters in 2022, equivalent to around 8.5 billion bottles (633 ml each) compared to the previous year. Consequently, the rising alcohol consumption is driving the expansion of the beverage multipack shrink film market.
Major companies in the beverage multipack shrink film market are focusing on innovating new products, such as plastic-free secondary packaging solutions, to maintain their position in the market. A plastic-free secondary packaging solution refers to packaging materials used to protect and group products during transport and storage that do not contain plastic components. For example, in September 2023, Coca-Cola Hellenic Bottling Company, a Switzerland-based beverage company, introduced the LitePac Top Strap, an innovative plastic-free secondary packaging solution for its sparkling drinks, including Coca-Cola, Fanta, and Sprite. Designed for 1.5-liter multipacks, this packaging utilizes 100% renewable and recyclable materials, such as kraft paper and cardboard clips, eliminating traditional plastic components. The new system is projected to save approximately 200 tons of plastic annually and aligns with the company’s commitment to achieving net zero emissions by 2040.
Companies are prioritizing advanced solutions such as recyclable and renewable packaging to meet sustainability goals. Graphic Packaging's EnviroClip, introduced in March 2022, serves as a paperboard beverage can ring substitute, eliminating the need for shrink film and plastic rings. This recyclable and renewable solution is constructed from responsibly sourced renewable fiber, emphasizing environmental consciousness in packaging.
In June 2024, Dow Inc., a US-based chemical company, partnered with RKW Group. The partnership between Dow and RKW focuses on developing innovative recycled plastic resins for collation shrink films, improving recyclability, and supporting a circular economy to provide sustainable packaging solutions for global brand owners. RKW Group is a Germany-based manufacturer of plastic films. These sustainable films enable customers to enhance the daily lives of consumers around the world.
Major companies operating in the beverage multipack shrink film market include Amcor PLC, Berry Global Inc., Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, CCL Industries Inc., Sigma Plastics Group, Novolex Holdings LLC, Winpak Ltd., RKW Group, Uflex Limited, ProAmpac LLC, C-P Flexible Packaging, Vibac Group S.p.A., Treofan Germany GmbH & Co. KG, Mitsubishi Polyester Film Inc., Flexopack S.A., Crayex Corporation, Dow Inc., Transcontinental Inc., Layfield Group Ltd., Taghleef Industries Group, Eurofilms Extrusion Ltd., Baroda Packaging Private Limited, Barbier Group, Aintree Plastics Ltd., Atlantis-Pak Co. Ltd., Elite Plastics Ltd, Polypack S.r.l., Intertape Polymer Group Inc.
North America was the largest region in the beverage multipack shrink film market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beverage multipack shrink film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beverage multipack shrink film market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
Beverage multipack shrink film is a packaging material designed to bundle multiple individual beverage products into a single unit. The film is applied to tightly wrap and seal the products, providing secure and tamper-evident packaging to maintain the integrity of the beverages during storage and transit.
The main types of beverage multipack shrink films are printed shrink film and unprinted shrink film. Printed shrink film features personalized patterns, images, or information, often used for marketing purposes to enhance branding and provide product information. The materials used include low-density polyethylene (LDPE), linear low-density polyethylene (LLDPE), polyvinyl chloride (PVC), and others. These films are tailored to accommodate various beverage container types such as aluminum cans, glass bottles, plastic bottles, bricks, trayed beverages, and more. Beverage multipack shrink films are distributed through channels such as direct sales and distributors, catering to applications including beer, water, carbonated soft drinks (CSD), and others.
The beverage multipack shrink film market research report is one of a series of new reports that provides beverage multipack shrink film market statistics, including beverage multipack shrink film industry global market size, regional shares, competitors with a beverage multipack shrink film market share, detailed beverage multipack shrink film market segments, market trends and opportunities, and any further data you may need to thrive in the beverage multipack shrink film industry. This beverage multipack shrink film market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The beverage multipack shrink film market consists of sales of polyolefin (POF), polyethylene (PE), and high-density polyethylene (HDPE). Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The beverage multipack shrink film market size is expected to see strong growth in the next few years. It will grow to $3.4 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to improved printing and labeling technologies, growth in e-commerce and online retail, adoption of lightweight and recyclable materials, rise in disposable income and consumer spending, adoption of tamper-evident packaging solutions, customization of multipack shrink films for branding. Major trends in the forecast period include innovation in shrink film manufacturing processes, technological advancements in shrink film, sustainable and eco-friendly packaging materials, collaboration for research and development in packaging, integration of smart packaging features, development of anti-counterfeiting features.
The beverage multipack shrink film market is poised for growth, driven by the rising demand for bottled water. Bottled water, sealed in containers for human consumption, is experiencing increased global consumption, projected to rise from around 350 billion liters in 2021 to 460 billion liters by 2030, as reported by the World Economic Forum. This surge in demand is fueling the adoption of shrink film for secure and tamper-evident packaging of multipack beverages, ensuring product integrity during storage and transit.
An increase in alcohol consumption is anticipated to boost the growth of the beverage multipack shrink film market in the future. Alcohol consumption refers to the act of consuming beverages that contain ethanol, a psychoactive substance, often for recreational or social reasons. Beverage multipack shrink film is utilized for packaging efficiency, offering a secure and cost-effective method to bundle and display multiple units of alcoholic beverages. For example, in December 2023, Kirin Holdings Co. Ltd., a Japan-based company specializing in alcoholic and non-alcoholic beverages as well as pharmaceuticals, reported that global beer consumption increased by approximately 5.4 million kiloliters in 2022, equivalent to around 8.5 billion bottles (633 ml each) compared to the previous year. Consequently, the rising alcohol consumption is driving the expansion of the beverage multipack shrink film market.
Major companies in the beverage multipack shrink film market are focusing on innovating new products, such as plastic-free secondary packaging solutions, to maintain their position in the market. A plastic-free secondary packaging solution refers to packaging materials used to protect and group products during transport and storage that do not contain plastic components. For example, in September 2023, Coca-Cola Hellenic Bottling Company, a Switzerland-based beverage company, introduced the LitePac Top Strap, an innovative plastic-free secondary packaging solution for its sparkling drinks, including Coca-Cola, Fanta, and Sprite. Designed for 1.5-liter multipacks, this packaging utilizes 100% renewable and recyclable materials, such as kraft paper and cardboard clips, eliminating traditional plastic components. The new system is projected to save approximately 200 tons of plastic annually and aligns with the company’s commitment to achieving net zero emissions by 2040.
Companies are prioritizing advanced solutions such as recyclable and renewable packaging to meet sustainability goals. Graphic Packaging's EnviroClip, introduced in March 2022, serves as a paperboard beverage can ring substitute, eliminating the need for shrink film and plastic rings. This recyclable and renewable solution is constructed from responsibly sourced renewable fiber, emphasizing environmental consciousness in packaging.
In June 2024, Dow Inc., a US-based chemical company, partnered with RKW Group. The partnership between Dow and RKW focuses on developing innovative recycled plastic resins for collation shrink films, improving recyclability, and supporting a circular economy to provide sustainable packaging solutions for global brand owners. RKW Group is a Germany-based manufacturer of plastic films. These sustainable films enable customers to enhance the daily lives of consumers around the world.
Major companies operating in the beverage multipack shrink film market include Amcor PLC, Berry Global Inc., Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, CCL Industries Inc., Sigma Plastics Group, Novolex Holdings LLC, Winpak Ltd., RKW Group, Uflex Limited, ProAmpac LLC, C-P Flexible Packaging, Vibac Group S.p.A., Treofan Germany GmbH & Co. KG, Mitsubishi Polyester Film Inc., Flexopack S.A., Crayex Corporation, Dow Inc., Transcontinental Inc., Layfield Group Ltd., Taghleef Industries Group, Eurofilms Extrusion Ltd., Baroda Packaging Private Limited, Barbier Group, Aintree Plastics Ltd., Atlantis-Pak Co. Ltd., Elite Plastics Ltd, Polypack S.r.l., Intertape Polymer Group Inc.
North America was the largest region in the beverage multipack shrink film market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beverage multipack shrink film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beverage multipack shrink film market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
Beverage multipack shrink film is a packaging material designed to bundle multiple individual beverage products into a single unit. The film is applied to tightly wrap and seal the products, providing secure and tamper-evident packaging to maintain the integrity of the beverages during storage and transit.
The main types of beverage multipack shrink films are printed shrink film and unprinted shrink film. Printed shrink film features personalized patterns, images, or information, often used for marketing purposes to enhance branding and provide product information. The materials used include low-density polyethylene (LDPE), linear low-density polyethylene (LLDPE), polyvinyl chloride (PVC), and others. These films are tailored to accommodate various beverage container types such as aluminum cans, glass bottles, plastic bottles, bricks, trayed beverages, and more. Beverage multipack shrink films are distributed through channels such as direct sales and distributors, catering to applications including beer, water, carbonated soft drinks (CSD), and others.
The beverage multipack shrink film market research report is one of a series of new reports that provides beverage multipack shrink film market statistics, including beverage multipack shrink film industry global market size, regional shares, competitors with a beverage multipack shrink film market share, detailed beverage multipack shrink film market segments, market trends and opportunities, and any further data you may need to thrive in the beverage multipack shrink film industry. This beverage multipack shrink film market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The beverage multipack shrink film market consists of sales of polyolefin (POF), polyethylene (PE), and high-density polyethylene (HDPE). Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Beverage Multipack Shrink Film Market Characteristics3. Beverage Multipack Shrink Film Market Trends and Strategies4. Beverage Multipack Shrink Film Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Beverage Multipack Shrink Film Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Beverage Multipack Shrink Film Market34. Recent Developments in the Beverage Multipack Shrink Film Market
5. Global Beverage Multipack Shrink Film Growth Analysis and Strategic Analysis Framework
6. Beverage Multipack Shrink Film Market Segmentation
7. Beverage Multipack Shrink Film Market Regional and Country Analysis
8. Asia-Pacific Beverage Multipack Shrink Film Market
9. China Beverage Multipack Shrink Film Market
10. India Beverage Multipack Shrink Film Market
11. Japan Beverage Multipack Shrink Film Market
12. Australia Beverage Multipack Shrink Film Market
13. Indonesia Beverage Multipack Shrink Film Market
14. South Korea Beverage Multipack Shrink Film Market
15. Western Europe Beverage Multipack Shrink Film Market
16. UK Beverage Multipack Shrink Film Market
17. Germany Beverage Multipack Shrink Film Market
18. France Beverage Multipack Shrink Film Market
19. Italy Beverage Multipack Shrink Film Market
20. Spain Beverage Multipack Shrink Film Market
21. Eastern Europe Beverage Multipack Shrink Film Market
22. Russia Beverage Multipack Shrink Film Market
23. North America Beverage Multipack Shrink Film Market
24. USA Beverage Multipack Shrink Film Market
25. Canada Beverage Multipack Shrink Film Market
26. South America Beverage Multipack Shrink Film Market
27. Brazil Beverage Multipack Shrink Film Market
28. Middle East Beverage Multipack Shrink Film Market
29. Africa Beverage Multipack Shrink Film Market
30. Beverage Multipack Shrink Film Market Competitive Landscape and Company Profiles
31. Beverage Multipack Shrink Film Market Other Major and Innovative Companies
35. Beverage Multipack Shrink Film Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Beverage Multipack Shrink Film Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on beverage multipack shrink film market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for beverage multipack shrink film? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The beverage multipack shrink film market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Printed Shrink Film; Unprinted Shrink Film2) By Material: Low-Density polyethylene (LDPE); Linear low-Density Polyethylene (LLDPE); Polyvinyl Chloride (PVC); Other Materials
3) By Beverage Container Type: Aluminum Cans; Glass Bottles; Plastic Bottles; Bricks; Trayed Beverages; Other Beverage Container Types
4) By Distribution Channel: Direct Sales; Distributor
5) By Application: Beer; Water; Carbonated Soft Drinks (CSD); Other Applications
Subsegments:
1) By Printed Shrink Film: Custom Printed Films; Pre-Printed Films2) By Unprinted Shrink Film: Clear Shrink Film; Colored Shrink Film
Key Companies Mentioned: Amcor PLC; Berry Global Inc.; Sonoco Products Company; Sealed Air Corporation; Huhtamaki Group
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Amcor PLC
- Berry Global Inc.
- Sonoco Products Company
- Sealed Air Corporation
- Huhtamaki Group
- CCL Industries Inc.
- Sigma Plastics Group
- Novolex Holdings LLC
- Winpak Ltd.
- RKW Group
- Uflex Limited
- ProAmpac LLC
- C-P Flexible Packaging
- Vibac Group S.p.A.
- Treofan Germany GmbH & Co. KG
- Mitsubishi Polyester Film Inc.
- Flexopack S.A.
- Crayex Corporation
- Dow Inc.
- Transcontinental Inc.
- Layfield Group Ltd.
- Taghleef Industries Group
- Eurofilms Extrusion Ltd.
- Baroda Packaging Private Limited
- Barbier Group
- Aintree Plastics Ltd.
- Atlantis-Pak Co. Ltd.
- Elite Plastics Ltd
- Polypack S.r.l.
- Intertape Polymer Group Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 2.53 Billion |
| Forecasted Market Value ( USD | $ 3.4 Billion |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
