Matcha Market Report 2026

The matcha market size has grown rapidly in recent years. It will grow from $4.17 billion in 2025 to $4.61 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to expansion of tea consumption in asia, growing awareness of antioxidant benefits, adoption of matcha in café culture, increasing use in traditional ceremonies, availability of premium tea cultivation practices.

The matcha market size is expected to see rapid growth in the next few years. It will grow to $7.15 billion in 2030 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to increasing demand for plant-based wellness products, rising application in functional beverages, expansion of global specialty tea retail, growing premium tea consumption, increasing innovation in matcha processing and packaging. Major trends in the forecast period include increasing consumption of functional teas, rising popularity of matcha-based beverages, growing use in food and desserts, expansion of matcha in personal care products, enhanced focus on ceremonial grade quality.

The rising demand for food and beverages is expected to drive the growth of the matcha market going forward. Food and beverages are consumable products that provide nourishment, sustenance, and enjoyment. Matcha holds significance in this sector due to its unique flavor, vibrant color, nutritional value, and cultural importance. Its versatility allows incorporation into various recipes, catering to diverse tastes while offering potential health benefits. For example, in December 2024, according to FoodNavigator, a UK-based B2B digital media platform, total consumer-packaged-goods (CPG) store-sales volumes for food and beverages rose 1.1% in 2024, marking the first increase in three years. Therefore, rising demand for food and beverages is fueling the matcha market.

Major companies in the matcha market are focusing on technologies like supercritical carbon dioxide decaffeination to improve the quality and purity of their products. This allows them to offer matcha with lower caffeine levels while maintaining the vibrant flavor and nutritional benefits that consumers seek. Supercritical carbon dioxide decaffeination is a process that utilizes carbon dioxide in a supercritical state - exhibiting properties of both a gas and a liquid - to extract caffeine from tea leaves or coffee beans. This method effectively removes caffeine while preserving essential flavor compounds and nutrients, such as catechins. For instance, in January 2024, Tsuji Riichi Honten Co., Ltd., a Japan-based tea manufacturer, launched Decaf Matcha. This product employs modern decaffeination techniques using supercritical carbon dioxide, successfully reducing the caffeine content to approximately 4-8 mg per serving (comparable to decaf coffee) while retaining nearly 100% of the beneficial catechins found in matcha.

In June 2024, StoneX Group Inc., a US-based financial services company, acquired Mercon Montage for an undisclosed amount. This acquisition is intended to enhance StoneX Group Inc.'s capabilities in the coffee trading sector, expand its global presence, and strengthen its supply chain. Mercon Montage is a Netherlands-based company specializing in coffee trading and sourcing, focusing on the import and export of green coffee beans from various regions worldwide.

Major companies operating in the matcha market are Nestle S.A., Unilever PLC, Starbucks Corporation, ITO EN Ltd., The Hain Celestial Group Inc., Akira Matcha, The Republic of Tea, Clearspring Ltd., The AOI Tea Company LLC, Marukyu-Koyamaen Co. Ltd., Two Hills Tea, Tea Spot Inc., Aiya Co. Ltd., Tenzo Tea Inc., Encha Ceremonial Grade, Grace Matcha, Matchaful, Breakaway Matcha, Kettl, Matchaeologist, MatchaBar, MatchaKari.

Asia-Pacific was the largest region in the matcha market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the matcha market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the matcha market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The matcha market consists of sales of blended matcha and premium grade matcha. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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