Matcha Market Report 2025

The matcha market size has grown rapidly in recent years. It will grow from $3.84 billion in 2024 to $4.24 billion in 2025 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to increased awareness and popularity, increased consumer demand, increased availability of cheaper matcha alternatives, increased food processing use, and increased beverage sector application.

The matcha market size is expected to see rapid growth in the next few years. It will grow to $6.48 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to global industrialization, economic growth, increasing usage in personal care, increasing focus on health benefits and all-natural ingredients. Major trends in the forecast period include innovative market strategies, innovations in packaging materials, sustainable and eco-friendly practices, use of automation and advanced processing techniques, innovative solutions launch.

The increasing demand for food and beverages is anticipated to drive the growth of the matcha market in the future. Food and beverages, as consumable substances offering nourishment, sustenance, and enjoyment to individuals, find matcha to be significant due to its distinctive flavor, vibrant color, nutritional value, and cultural importance. Matcha's versatility enables its incorporation into various recipes, catering to diverse tastes and preferences while potentially offering health benefits. As an illustration, a report by Common Thread Collective in April 2022 revealed that global sales of food and beverages rose from $435.3 billion in 2021 to $506 billion in 2022. Additionally, the projected global revenue for food and beverages is expected to reach $857 billion by 2025. Consequently, the escalating demand for food and beverages is a driving force behind the matcha market's growth.

The rising health consciousness is expected to fuel growth in the matcha market in the coming years. Health consciousness refers to the extent to which individuals are concerned about and actively pursue their physical and mental well-being. Matcha is rich in antioxidants, particularly catechins like epigallocatechin gallate (EGCG), which have been associated with a lower risk of chronic diseases such as heart disease, cancer, and Alzheimer's. Its unique properties and potential health benefits are attracting individuals seeking to enhance their wellness routines. For example, a survey conducted in May 2022 by the International Food Information Council among 1,005 American adults aged 18-80, including Gen Z consumers aged 18-24, found that around 52% of participants followed a specific diet or eating pattern, up from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, the growing focus on health is driving the growth of the matcha market.

Product innovations emerge as a prominent trend gaining traction in the matcha market. Key companies in the market are dedicated to developing innovative products to reinforce their market positions. Notably, in January 2022, Aiya Co Ltd, a Japan-based matcha producer, introduced a line of matcha-infused teas, featuring organic ceremonial matcha-infused Japanese green teas grown in Kagoshima, Japan. The collection includes organic matcha-infused Gyokuro, organic matcha-infused sencha, and organic matcha-infused Genmaicha, providing consumers with a unique and delightful tea experience.

Major companies in the matcha market are focusing on technologies like supercritical carbon dioxide decaffeination to improve the quality and purity of their products. This allows them to offer matcha with lower caffeine levels while maintaining the vibrant flavor and nutritional benefits that consumers seek. Supercritical carbon dioxide decaffeination is a process that utilizes carbon dioxide in a supercritical state - exhibiting properties of both a gas and a liquid - to extract caffeine from tea leaves or coffee beans. This method effectively removes caffeine while preserving essential flavor compounds and nutrients, such as catechins. For instance, in January 2024, Tsuji Riichi Honten Co., Ltd., a Japan-based tea manufacturer, launched Decaf Matcha. This product employs modern decaffeination techniques using supercritical carbon dioxide, successfully reducing the caffeine content to approximately 4-8 mg per serving (comparable to decaf coffee) while retaining nearly 100% of the beneficial catechins found in matcha.

In June 2024, StoneX Group Inc., a US-based financial services company, acquired Mercon Montage for an undisclosed amount. This acquisition is intended to enhance StoneX Group Inc.'s capabilities in the coffee trading sector, expand its global presence, and strengthen its supply chain. Mercon Montage is a Netherlands-based company specializing in coffee trading and sourcing, focusing on the import and export of green coffee beans from various regions worldwide.

Major companies operating in the matcha market include Nestle S.A., Unilever PLC, Starbucks Corporation, McCormick and Company Inc., ITO EN Ltd., The Hain Celestial Group Inc., Akira Matcha, The Republic of Tea, Clearspring Ltd., The AOI Tea Company LLC, Green Foods Corporation, Marukyu-Koyamaen Co. Ltd., Two Hills Tea, Tea Spot Inc., Foodchem International Corporation, Tenzo Tea Inc., Aiya Co. Ltd., My Matcha Life Products Inc., Encha Ceremonial Grade, Grace Matcha, Matchaful, Breakaway Matcha, Kettl, Matchaeologist, MatchaBar, MatchaKari.

Asia-Pacific was the largest region in the matcha market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the matcha market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the matcha market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Matcha is a finely ground powdered green tea, derived from meticulously harvested, shade-grown tea leaves of high quality. The leaves undergo a process of steaming, drying, and stone-grinding to achieve a fine powder. Commonly employed in the preparation of matcha lattes, beverages, traditional matcha tea, culinary recipes, and personal care items.

Two primary categories of matcha are available, regular and flavored matcha. The term 'regular' denotes the standard, most prevalent option without specific variations or specialized features. Matcha exists in various forms, including powder and liquid, and is categorized into grades such as café, ceremonial, classic, and culinary. These products are distributed through diverse channels such as hypermarkets, supermarkets, specialty retail stores, online retail platforms, among others, and find applications in regular tea, matcha beverages, food, personal care, and more.

The matcha market research report is one of a series of new reports that provides matcha market statistics, including the matcha industry's global market size, regional shares, competitors with a matcha market share, detailed matcha market segments, market trends, and opportunities, and any further data you may need to thrive in the matcha industry. This matcha market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The matcha market consists of sales of blended matcha and premium grade matcha. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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