Industrial Tourism Market Report 2026

The industrial tourism market size has grown exponentially in recent years. It will grow from $3.36 billion in 2025 to $4.45 billion in 2026 at a compound annual growth rate (CAGR) of 32.3%. The growth in the historic period can be attributed to growth of industrial heritage preservation initiatives, expansion of educational tourism programs, increasing interest in behind-the-scenes experiences, availability of operational industrial sites for visits, development of regional tourism infrastructure.

The industrial tourism market size is expected to see exponential growth in the next few years. It will grow to $14.08 billion in 2030 at a compound annual growth rate (CAGR) of 33.4%. The growth in the forecast period can be attributed to increasing demand for immersive learning experiences, rising use of virtual and augmented reality in tours, expansion of science and technology tourism, growing focus on sustainable travel practices, increasing partnerships between industry and tourism stakeholders. Major trends in the forecast period include increasing development of experiential factory tours, rising integration of interactive and digital exhibits, growing focus on educational and learning-based tourism, expansion of sustainable and heritage tourism models, enhanced collaboration between industries and tourism boards.

The growth in cultural and heritage tourism is expected to support the expansion of the industrial tourism market in the coming years. Cultural and heritage tourism involves traveling to experience and learn about the distinctive cultural, historical, and natural heritage of various destinations. This type of tourism is increasing as travelers seek more authentic and meaningful experiences that help them connect with local traditions and history, leading to greater visitation to heritage sites and culturally significant locations. Industrial tourism complements this trend by allowing visitors to explore a region’s industrial legacy and manufacturing processes. For example, in May 2023, UN Tourism - a Spain-based United Nations agency dedicated to promoting accessible and sustainable tourism - reported that international tourist arrivals in the first quarter of 2023 reached 80% of pre-pandemic levels. An estimated 235 million travelers journeyed internationally during the first three months of the year, more than twice the number recorded in the same period in 2022. Therefore, the rise in cultural and heritage tourism is contributing to the growth of the industrial tourism market.

Companies within the industrial tourism market are increasingly introducing new offerings to maintain their competitive positions. These new offerings include specially designed industrial tourism experiences such as guided factory visits, interactive displays, and immersive visitor programs that highlight industrial technologies, processes, and history to engage tourists. For instance, in February 2023, Metalloinvest Management Company LLC, a Russia-based mining and metallurgy firm, launched an industrial tourism initiative at the Alexey Ugarov Oskol Electrometallurgical Plant. The program enables visitors to learn about environmentally responsible metallurgy practices as well as emerging professions in the field. Tourists also receive safety orientations and are provided with protective clothing, footwear, and other necessary safety equipment.

In August 2025, Yatra Online Ltd., an India-based travel services provider, partnered with the Korea Tourism Organization, Shinhan Bank India, and Korean Air to promote South Korea as an attractive destination for Indian travelers through coordinated marketing initiatives, exclusive deals, and improved flight access. The partnership aims to position South Korea as a leading industrial tourism hub by highlighting its innovation, manufacturing strengths, and cultural attractions, while expanding Yatra’s offerings and drawing new customer segments. The Korea Tourism Organization promotes tourism experiences in South Korea, Shinhan Bank India supports international travel financing, and Korean Air provides passenger and cargo transportation services.

Major companies operating in the industrial tourism market are TUI AG, Lindblad Expeditions Holdings Inc, Tauck Inc, Smithsonian Journeys, Intrepid Travel, G Adventures, Exodus Travels, Peregrine Adventures, Abercrombie Kent, Cox Kings, Viking Cruises, Hurtigruten Group, Quark Expeditions, Scenic Group, Trafalgar Travel, Topdeck Travel, Backroads, Martin Randall Travel, Railbookers Group, Rocky Mountaineer, Factory Tours UK.

North America was the largest region in the industrial tourism market in 2025. The regions covered in the industrial tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the industrial tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The industrial tourism market includes revenues earned by entities through digital and virtual experiences, access to restricted areas, exhibitions and museums, and guided tours. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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