Industrial Tourism Market Report 2025

The industrial tourism market size has grown exponentially in recent years. It will grow from $2.6 billion in 2024 to $3.38 billion in 2025 at a compound annual growth rate (CAGR) of 29.7%. The growth in the historic period can be attributed to global industrialization, adoption of automation, economic growth, growing manufacturing sector.

The industrial tourism market size is expected to see exponential growth in the next few years. It will grow to $10.62 billion in 2029 at a compound annual growth rate (CAGR) of 33.1%. The growth in the forecast period can be attributed to the growing agriculture sector, increasing energy demand, increasing research and development, increasing disposable income. Major trends in the forecast period include introduction of travel chatbots, innovative marketing strategies, integration of virtual reality and augmented reality, technological advancements, product innovations.

The growth of the industrial tourism market is expected to be propelled by the increasing demand for experiential travel. Experiential travel involves actively and meaningfully engaging with the nature, people, and culture of a destination to create unforgettable experiences. Industrial tourism benefits from the rise in experiential travel as it provides immersive experiences and hands-on activities in industrial settings, offering unique and educational opportunities for visitors to explore various industries and bringing them to industrial areas. For instance, as of July 2022, the International Trade Administration reported a significant increase in the total non-resident international visitor flow to the United States, reaching 5,210,752, marking a 160.8% growth compared to July 2021. Hence, the surge in demand for experiential travel is a driving force behind the industrial tourism market.

The rise in cultural and heritage tourism is expected to drive growth in the industrial tourism market in the future. Cultural and heritage tourism involves traveling to experience and explore a destination's unique cultural, historical, and natural heritage. Industrial tourism complements this by allowing visitors to discover a destination's industrial heritage and manufacturing processes. For instance, a report from UN Tourism, a Spain-based specialized agency of the United Nations promoting universally accessible tourism, indicated that in the first quarter of 2023, international arrivals reached 80% of pre-pandemic levels. Approximately 235 million tourists traveled internationally during those three months, more than doubling the number from the same period in 2022. Therefore, the increasing interest in cultural and heritage tourism is driving the growth of the industrial tourism market.

The emergence of diverse industrial tourism offerings is a key trend gaining traction in the industrial tourism market. Companies operating in this market are dedicated to introducing innovative products to maintain their competitive standing. For example, in February 2023, Metalloinvest Management Company LLC, a Russia-based mining and metallurgy company, initiated industrial tourism at Alexey Ugarov Oskol Electrometallurgical Plant (OEMK). This initiative allows guests to explore green metallurgy technologies that harmonize with nature and learn about the latest professions in the industry. Tourists receive instructions on industrial safety and are provided with overalls, shoes, and other personal protective equipment.

Companies engaged in the industrial tourism market are also keen on introducing innovative approaches, such as strategic partnerships, to sustain their position. Strategic partnerships in industrial tourism drive sustainable development by offering visitors enriching experiences while preserving and showcasing the unique heritage and contributions of industrial sectors. For instance, in February 2023, the Tourism Authority of Thailand and the Digital Economy Promotion Agency, both based in Thailand, joined hands to launch the Digital Tourism Project, highlighting ThailandCONNEX, a seamless driver and thriver for the Thai economy. The collaboration aims to generate an estimated economic value of 120 billion baht and is part of depa's DIGITAL INFINITY campaign for 2023, aligning with TAT's strategy to leverage digital technology for tourism growth.

In February 2022, JPMorgan Chase & Co., a US-based investment banking firm, acquired Frosch for an undisclosed amount. Through such acquisitions, JPMorgan Chase & Co. typically seeks to enhance its capabilities, expand its market presence, and diversify its service offerings. Frosch is a US-based travel management company that provides a variety of services, including corporate travel management, leisure travel, and group travel planning.

Major companies operating in the industrial tourism market include TUI AG, AAA Club Alliance Inc., Expedia Group Inc., Global Business Travel Group Inc., BCD Travel, Fareportal Inc., Direct Travel Inc., World Travel Inc., ALTOUR International Inc., JTB Americas Ltd., Omega World Travel, Lindblad Expeditions Holdings Inc., Tauck Inc., Frosch International Travel LLC, Topdeck Travel, Travel Leaders Group LLC, Ovation Travel Group, Quasar Expeditions Inc., Peregrine Adventures Pty Ltd., China Tourism Group Duty Free Corporation Limited, China CYTS Tours Holding Co. Ltd., Bamba Experience Inc., Smithsonian Journeys.

North America was the largest region in the industrial tourism market in 2024. The regions covered in the industrial tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the industrial tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Industrial tourism involves the concept of touring locations associated with the predominant industries in a specific area. It typically encompasses visits to operational businesses and explores the industrial history, providing an immersive experience related to specific products and allowing visitors to observe and learn about the production processes.

The primary categories of industrial tourism include industrial heritage tourism, company visits, and scientific tourism. Industrial heritage tourism entails a comprehensive approach and methodology for comprehending historical mechanized processes, contemporary industrial operations, and their tangible remnants as valuable legacy products. Visitors can range from students and professionals to leisure travelers. The applications cater to various age groups, including those below 20 years, 20-30 years, 30-40 years, 40-50 years, and above 50 years. These experiences are applicable across diverse industries such as manufacturing, agriculture, energy, technology, transportation, aerospace, and science centers.

The industrial tourism market research report is one of a series of new reports that provides industrial tourism market statistics, including industrial tourism industry global market size, regional shares, competitors with an industrial tourism market share, detailed industrial tourism market segments, market trends and opportunities, and any further data you may need to thrive in the industrial tourism industry. This industrial tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The industrial tourism market includes revenues earned by entities through digital and virtual experiences, access to restricted areas, exhibitions and museums, and guided tours. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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