Frozen Pizza Market Report 2025

The frozen pizza market size has grown steadily in recent years. It will grow from $20.87 billion in 2024 to $21.89 billion in 2025 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to convenience and time-saving, changing consumer lifestyles, expansion of retail channels, variety and innovation, economic factors.

The frozen pizza market size is expected to see steady growth in the next few years. It will grow to $26.26 billion in 2029 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to health and wellness focus, e-commerce growth, sustainability concerns, global market expansion, customization and personalization. Major trends in the forecast period include plant-based and gluten-free options, artisanal and specialty pizzas, clean label products, innovative flavors and toppings, smart packaging solutions.

The anticipated growth in the frozen pizza market is expected to be driven by the increasing popularity of online shopping in the foreseeable future. Online shopping involves the process of acquiring goods or services over the Internet from an online retailer or e-commerce platform, providing consumers the convenience of purchasing frozen pizza from their homes and receiving direct doorstep deliveries. This mode of shopping offers a broader range of frozen pizza brands and flavors compared to what may be available in local grocery stores. For instance, as of April 2023, Tidio Sp. z o.o., a US-based software company, reported an increase in digital shoppers from 268.2 million in 2022 to 274.7 million in the US. Globally, the number of digital buyers rose from 2.14 billion in 2021 to 2.3 billion in 2022, with a 4.4% increase in online shopping observed between 2020 and 2021. Hence, the growing popularity of online shopping is a driving force in the frozen pizza market.

The growth of the frozen pizza market is expected to be driven by rising disposable income in the near future. Disposable income represents the total amount of money an individual or household has available for spending and saving after taxes. It is a key indicator, helping businesses to tailor strategies, adjust product offerings to match consumer budgets, and position themselves effectively in the frozen pizza market based on economic trends. For example, according to the Bureau of Economic Analysis, a U.S.-based government agency, disposable personal income in the United States reached $21.78 trillion in August 2024, up from $20.66 trillion in August 2023. Thus, rising disposable income is contributing to the growth of the frozen pizza market.

Product innovation stands out as a prominent trend gaining traction in the frozen pizza market, with major companies directing their efforts towards creating inventive products to reinforce their market standing. In November 2022, General Assembly Holdings Limited, a Canadian operator of fast-casual premium restaurants, introduced the New York Sicilian, the world's first frozen pizza featuring Impossible beef derived from plants. This innovative pizza is crafted with 100% naturally leavened dough, seasoned Impossible Beef, red onions, Lombardi peppers, and mozzarella. Utilizing advanced freezing technology, the pizzas undergo par-baking before being frozen. The dough, comprising a blend of wheat flour, rye flour, and barley malta, along with soy protein, coconut oil, and potato starch, positions the New York Sicilian as an appealing choice for those seeking a delicious and satisfying plant-based meal, rich in protein and fiber.

Leading companies in the frozen pizza market are emphasizing innovative offerings like restaurant-quality frozen pizzas, designed to provide consumers with authentic, high-quality Italian pizzas that capture traditional culinary heritage, bringing the restaurant experience home. These restaurant-quality frozen pizzas are premium, pre-cooked products that are flash-frozen to maintain flavor and texture, offering a convenient way to enjoy gourmet pizza without the need for preparation. For example, in September 2024, PORTA, a Canada-based producer of authentic Italian artisanal, ready-to-cook frozen meals, introduced PORTA Roman-Style Pizzas. Featuring hand-stretched dough crafted from premium ingredients sourced from Italy, the pizzas offer a light, airy texture and a crisp finish when baked. This product highlights how consumers can enjoy restaurant-quality Italian cuisine at home, supporting both culinary authenticity and convenience in the market.

In June 2022, General Mills Inc., a US-based food processing company, acquired TNT Crust LLC for an undisclosed amount. This strategic move aims to expand General Mills Inc.'s frozen pizza business, enhance product offerings, and strengthen its presence in the away-from-home market. TNT Crust LLC is a US-based manufacturer specializing in high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets.

Major companies operating in the frozen pizza market include Nestle S.A., Tyson Foods Inc., Kraft Foods Group, General Mills Inc., Conagra Brands Inc., BRF S.A., Ajinomoto Co Inc., Bimbo Bakeries USA, ITC Limited, Maple Leaf Foods Inc., Pinnacle Foods Inc., Calbee Inc., California Pizza Kitchen Inc., Bellisio Foods Inc., Beyond Meat Inc., Amys Kitchen Inc., Schwans Consumer Brands Inc., Daiya Foods Inc., Atkins Nutritionals Inc., Newmans Own, Die Dr Oetker GmbH, Hansen Foods LLC., Anhui Lejinji Food Co. Ltd., Miltons Craft Bakers, One Planet Pizza, Freiberger Lebensmittel GmbH, Jacks Pizza, Turtle Island Foods, McCain Foods Ltd.

North America was the largest region in the frozen pizza market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen pizza market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the frozen pizza market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Frozen pizza is a partially baked pizza made from yeasted flatbread flour and frozen for future consumption. It provides a convenient and easily accessible option for individuals seeking a quick and uncomplicated meal at home. The process involves preheating an oven to a specific temperature and baking the pizza for a designated duration.

The primary categories of frozen pizza include regular frozen pizza, premium frozen pizza, and gourmet frozen pizza. Regular frozen pizza typically denotes a standard or traditional option widely found in grocery stores and supermarkets. It comes in various crust types, such as pan, thin crust, stuffed crust, and includes a variety of toppings such as cheese, meat, fruits, and vegetables. These frozen pizza products are distributed through different channels, including hypermarkets, supermarkets, convenience stores, specialty stores, and non-store-based outlets, catering to diverse end-users such as young-generation consumers, the elderly, and the working-class population.

The frozen pizza Market research report is one of a series of new reports that provides frozen pizza market statistics, including frozen pizza industry global market size, regional shares, competitors with a frozen pizza market share, detailed frozen pizza market segments, market trends and opportunities, and any further data you may need to thrive in the frozen pizza industry. This frozen pizza market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The frozen pizza market consists of sales of cheese pizza, pepperoni pizza, Hawaiian pizza, and tomato sauce. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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