Vegan Protein Powder Market Report 2026

The vegan protein powder market size has grown strongly in recent years. It will grow from $5.2 billion in 2025 to $5.62 billion in 2026 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to rising vegan and vegetarian population, increasing awareness of plant-based nutrition, growth in fitness and bodybuilding culture, expansion of health food retail outlets, availability of diverse plant protein sources.

The vegan protein powder market size is expected to see strong growth in the next few years. It will grow to $8.01 billion in 2030 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to growing demand for sustainable protein alternatives, rising focus on personalized nutrition, expansion of online nutrition platforms, increasing adoption of organic dietary supplements, product innovation in blended plant proteins. Major trends in the forecast period include increasing demand for plant-based sports nutrition, rising preference for clean-label protein powders, growing adoption of organic vegan proteins, expansion of e-commerce protein sales channels, enhanced focus on amino acid profile optimization.

The expanding fitness industry is also expected to contribute to the growth of the vegan protein powder market. Comprising businesses and activities related to physical exercise, health, and wellness, the fitness industry widely embraces vegan protein powders as plant-based supplements. These powders cater to the nutritional needs of individuals adhering to vegan or vegetarian lifestyles, supporting muscle building, recovery, and overall fitness. For example, as reported by Made in CA in December 2023, the Canadian gym, health, and fitness industry was estimated to be worth $6.2 billion in 2022, with expectations of a 171% growth by 2028. This surge in the fitness industry is a driving force behind the growth of the vegan protein powder market.

Leading companies in the vegan protein powders market are concentrating on creating non-GMO products to meet the increasing consumer demand for clean-label, health-oriented options. Non-GMO vegan protein powders are known for their superior nutritional profiles, as they generally exclude synthetic additives and preservatives commonly found in some genetically modified foods. For example, in August 2024, PoLoPo, an Israel-based food company, launched a new protein called "Patatin," derived from potatoes. Although sourced from genetically engineered potatoes, this molecular-farmed protein is expected to be non-GMO because of its extraction method. The launch offers a cost-effective alternative to traditional egg proteins and addresses the rising demand for affordable plant-based ingredients. PoLoPo highlights the scalability and cost-effectiveness of this new product while seeking USDA regulatory approval to expand Patatin's market reach.

In February 2024, Nestlé Limited, a US-based food company, acquired Garden of Life Inc. for an undisclosed amount. This acquisition is intended to strengthen Nestlé's position in the health and wellness sector, specifically in plant-based nutrition. Garden of Life Inc. is a US-based company that offers a variety of food products, including vegan protein powder.

Major companies operating in the vegan protein powder market are Cargill Incorporated, Archer-Daniels-Midland Company, Abbott Laboratories Ltd., Kerry Group plc, Amway Corporation, Ingredion Incorporated, Glanbia plc, GNC Holdings LLC, Now Health Group Inc., Farbest-Tallman Foods Corp, MusclePharm Corp, Nutiva Inc., Nutrivo LLC, True Nutrition, Transparent Labs LLC, Nutrex Research Inc., Optimum Nutrition Inc., Sunwarrior LLC, Garden of Life LLC, Supplement Manufacturing Partners (SMP Nutra), Archon Vitamin LLC, A&B Ingredients Inc., The Green Lab LLC, Naked Nutrition International, Orgain Inc., AGT Food and Ingredients Inc., Zywie Ventures Private Limited, Nuzest IP Pty Limited.

North America was the largest region in the vegan protein powder market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vegan protein powder market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the vegan protein powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The vegan protein powder market consists of sales of no cow chocolate protein powder, ghost vegan protein, and sprout living epic protein. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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