Baobab Ingredient Market Report 2025

The baobab ingredient market size has grown strongly in recent years. It will grow from $5.54 billion in 2024 to $5.89 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to growing consumer awareness of superfoods, demand for natural and organic products, traditional use in indigenous cultures, globalization of food markets, and increasing interest in plant-based diets.

The baobab ingredient market size is expected to see strong growth in the next few years. It will grow to $7.75 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to rising demand for functional foods, increasing popularity of plant-based ingredients, growth in the nutraceutical industry, adoption of baobab in beauty and personal care products, and sustainability considerations in food production. Major trends in the forecast period include the development of baobab-infused product lines, the emergence of baobab as a key ingredient in the beauty and skincare industry, formulation of baobab-based functional foods and beverages, increased use of baobab in innovative culinary applications, growing emphasis on sustainable and ethical sourcing of baobab ingredients.

The rising consumer preference for functional foods and beverages is anticipated to drive the growth of the baobab ingredient market in the future. Functional foods and drinks are those that offer health benefits beyond their basic nutritional value. Baobab ingredients, such as baobab fruit pulp and powder, are abundant in antioxidants, vitamin C, calcium, iron, magnesium, potassium, and fiber, making them vital for the production of functional foods and beverages, including single-strength drinks, smoothies, and yogurts. For example, in February 2023, Monster Beverage Corporation, a US-based company that produces energy drinks, reported a 2.6 percent increase in net sales for its Monster Energy Drinks segment, rising to $1.39 billion in the fourth quarter of 2022 from $1.35 billion in the same quarter of 2021. Thus, the growing consumer interest in functional foods and drinks is set to propel the baobab ingredient market.

The rising demand for organic cosmetic products is expected to stimulate the growth of the baobab ingredient market in the future. Organic cosmetics are formulated with a significant proportion of natural ingredients, emphasizing organic farming, sustainability, and the exclusion of synthetic substances. Baobab ingredients are essential in organic cosmetics, offering natural skincare benefits due to their nutrient-rich properties and aiding in the creation of sustainable, eco-friendly beauty products. For instance, in March 2023, the British Beauty Council, a non-profit organization based in England, reported that 56,000 products and ingredients received the COSMOS certification in 2022, representing a 22% year-on-year increase. Additionally, in 2023, 69% of certified brands indicated that the COSMOS certification positively impacted their sales. Therefore, the increasing demand for organic cosmetic products is driving the growth of the baobab ingredient market.

Key companies in the baobab ingredient market are prioritizing innovative extraction methods and product development to maximize the health benefits of baobab fruit, thereby improving the nutritional quality and attractiveness of food and beverage offerings while fostering sustainability. RonaCare Baobab is a cosmetic ingredient derived from the nutrient-rich baobab fruit, recognized for its ability to protect skin matrix components like elastin and collagen, as well as reduce skin irritation and enhance skin health. For example, in February 2022, Merck Sharp & Dohme, a US-based pharmaceutical firm, introduced two new cosmetic ingredients, RonaCare Baobab and RonaCare Hibiscus. Both products are formulated from nutrient-dense superfoods - the baobab fruit and hibiscus flower - and offer benefits for skin health. These botanical extracts are ethically sourced, sustainable, and suitable for a variety of topical applications, ranging from everyday skincare to dermo-cosmetics.

Major players in the baobab ingredient market are also focusing on introducing natural oils, such as soft baobab oil, to enhance their market revenues. Soft Baobab oil, derived from the non-edible seeds of the baobab fruit, serves as a natural botanical emollient for skin and hair care. In November 2023, Evonik Industries AG, a Germany-based chemical company, launched ECOHANCE Soft Baobab oil as part of its ECOHANCE program. This sustainable product, sourced from the Sahel region of Ghana, is suitable for use in various natural cosmetic formulations, including hand creams, hair conditioners, and body butters.

In July 2024, Kilifi Plantations Limited, a privately operated farm partnership in Kenya, collaborated with Kenyan Originals to boost the production of high-quality, organic agricultural products. This partnership aims to promote sustainable agriculture, empower local farmers, and increase the market reach of baobab products while maintaining high-quality standards and fostering community development. Kenyan Originals is a Kenya-based company that produces craft beverages using natural ingredients.

Major companies operating in the baobab ingredient market include Nexira SAS, Woodland Foods Ltd., Eco-Products Inc., Halka B Organics, BI Nutraceuticals Inc., Alaffia, NP Nutra, Afriplex Pty Ltd., Organic Africa, Atacora Essential Inc., Baobab Foods LLC, Baobab Fruit Company Senegal, Baobab Superfruit, Baobab Trading Company, B'Ayoba (Pvt) Ltd., Ecuadorian Rainforest LLC, Farafena, Indigo Herbs Ltd., Mighty Baobab Ltd., PhytoTrade Africa, TheHealthyTree Company, Aduna Limited, Holland & Barrett Retail Limited, Sharon Bolel Chemical Marketing, Essential Natural Oils.

North America was the largest region in the baobab ingredient market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baobab ingredient market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baobab ingredient market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The baobab tree is widespread in specific regions of Africa, Arabia, Australia, and Madagascar. The ingredients derived from the baobab, such as leaves, seeds, and pulp of the baobab fruit, are available in powdered form and have been associated with numerous health benefits. These ingredients find use in various recipes and cuisines.

The primary products derived from baobab ingredients include baobab pulp, baobab powder, and baobab oil. Baobab pulp, extracted from the baobab fruit, is a type of fruit pulp. It is combined with water or milk to create baobab beverages and sauces. These products, sourced from both organic and conventional origins, are distributed through direct and indirect channels for applications in food and beverages, nutraceuticals, cosmetics, and other industries.

The baobab ingredient market research report is one of a series of new reports that provides baobab ingredient market statistics, including baobab ingredient industry global market size, regional shares, competitors with a baobab ingredient market share, detailed baobab ingredient market segments, market trends and opportunities, and any further data you may need to thrive in baobab ingredient industry. This baobab ingredient market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baobab ingredients market consists of sales of baobab ingredients, such as seeds, kernels, leaves, funicles, roots, and shells. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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