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The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023, USD 962.54 billion in 2024, and is expected to grow at a CAGR of 7.12% to reach USD 1,458.61 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities.
Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth.
Regional Insights
Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas.Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.
Market Trends by Segment
- Type: Growing adoption of digital marketing by performance-driven businesses
- Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
Industry Insights
- Market Dynamics
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
- FPNV Positioning Matrix
- Market Share Analysis
- Strategy Analysis and Recommendations
Recent Developments
Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
Accenture PLC acquired SIGNAL, an integrated marketing firm based in Tokyo. This strategic acquisition further enhances Accenture's capabilities in supporting clients with their marketing transformation efforts across owned, paid, and earned media channels. SIGNAL brings a wide range of services to the table, including public relations, social media management, influencer marketing, advertising operations, research, and web production. With this acquisition, Accenture is well-positioned to provide comprehensive and integrated solutions to clients, helping them achieve their marketing goals effectively and efficiently.Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
Netflix partnered with Microsoft Corporation as its global advertising technology and sales partner. With Microsoft's comprehensive support for all advertising needs, Netflix would be able to develop a new ad-supported offering. Microsoft provides flexibility for innovation in both technology and sales while ensuring strong privacy protections for its members. This partnership would enable Netflix to expand its advertising capabilities and deliver a seamless and secure experience to its users.DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE
Viola Outdoor recently selected DoohClick as their ad-tech management partner in order to strengthen their data analysis and reporting capabilities. DoohClick's advanced technology-driven platform offers enhanced data analytics that complement Viola Outdoor's programmatic capabilities. This partnership would enable Viola Outdoor to leverage DoohClick's expertise and tools to optimize its advertising and marketing efforts, ensuring more effective and targeted campaigns. With DoohClick's support, Viola Outdoor aims to achieve greater success in the ever-evolving landscape of outdoor advertising.Key Company Profiles
The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.This research report offers invaluable insights into various crucial aspects of the Advertising & Marketing Market:
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.
This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.
Table of Contents
1. Preface
2. Research Methodology
5. Market Insights
6. Advertising & Marketing Market, by Type
7. Advertising & Marketing Market, by Application
8. Americas Advertising & Marketing Market
9. Asia-Pacific Advertising & Marketing Market
10. Europe, Middle East & Africa Advertising & Marketing Market
11. Competitive Landscape
12. Competitive Portfolio
List of Figures
List of Tables
Companies Mentioned
- Accenture PLC
- Adobe Inc.
- Amazon.com, Inc.
- Apple Inc.
- Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
- BidVertiser
- BuySellAds.com Inc.
- Daniel J. Edelman Holdings, Inc.
- Dentsu International Limited
- E29 Marketing, LLC
- Google LLC by Alphabet Inc.
- Havas SA by Vivendi SE
- Mediaplus Group by Serviceplan Group SE & Co KG
- Meta Platforms, Inc.
- Microsoft Corporation
- Moburst Ltd.
- Mynt Agency
- NextRoll, Inc.
- Omnicom Group Inc.
- One Media Group
- One Media Marketing
- OpenX Technologies Inc.
- Pinterest, Inc.
- Razorfish, LLC
- Rheindigital GmbH
- Salesforce, Inc.
- TBWA Worldwide Inc.
- The Interpublic Group of Companies, Inc.
- VCCP Madrid
- Viola Communications
- X Corp.
- Yahoo! Inc.
- Zerotrillion
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 193 |
| Published | May 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 962.54 Billion |
| Forecasted Market Value ( USD | $ 1458.61 Billion |
| Compound Annual Growth Rate | 7.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 33 |
