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Morocco Cities Review

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    Country Profile

  • 23 Pages
  • September 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 5897241
Casablanca and Rabat are Morocco’s most economically vibrant cities. Meanwhile, Agadir holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown and the impact of tight financial conditions. In the longer run, Morocco’s cities are set to face burdens on infrastructure, due to large and increasing populations.

The City Review reports analyse key trends and developments in 126 world’s major cities. They provide localised city information in terms of economy, consumer lifestyles, housing and transport and city environment and offer valuable insights for strategic planning.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cities market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEADLINES
URBAN CONSUMER
  • Casablanca remains Morocco’s most populated city
  • Tétouan is Morocco’s most digitally connected city
CONSUMER FINANCE
  • Meknes remains Morocco’s most affluent consumer market
  • Elevated inflation in Kenitra continues to restrict consumer purchasing power
ECONOMY
  • Casablanca to remain the largest contributor to Morocco’s economy by 2028
  • Traffic congestion is a growing concern in Casablanca as motorisation rate rises
CITY SCORECARD
  • Summary 1 City Scorecard by Pillar 2023
POPULATION
  • Summary 2 City Scorecard in Population Pillar 2023
  • CHART 1 Population in 2023 and Population Period Growth 2023-2028
  • CHART 2 Population by Age by City 2023
  • CHART 3 Average Household Size by City 2023
  • CHART 4 Population Density and Net Migration 2023
CONSUMER EXPENDITURE
  • Summary 3 City Scorecard in Consumer Expenditure Pillar 2023
  • CHART 5 Total Consumer Expenditure in Morocco by City 2023
  • CHART 6 Consumer Expenditure per Capita 2023 and Consumer Expenditure Period Growth 2023-2028
  • CHART 7 City Affordability, Consumer Expenditure on Housing and Transportation 2023
  • CHART 8 Discretionary vs Necessity Consumer Expenditure 2023
DIGITAL CONSUMER
  • Summary 4 City Scorecard in Digital Consumer Pillar 2023
  • CHART 9 Share of Households with Internet and Broadband Internet Access 2023
  • CHART 10 Possession of Digital Devices by City 2023
INCOME AND WEALTH
  • Summary 5 City Scorecard in Wealth Pillar 2023
  • CHART 11 Disposable Income per Capita 2023 and Disposable Income Period Growth 2023-2028
  • CHART 12 Share of Households by Disposable Income Band 2023
  • CHART 13 Number of Households with Disposable Income Over USD150,000 2023 and Period Growth 2023-2028
  • CHART 14 Household Possession of Kitchen Durables by City 2023
  • CHART 15 Household Possession of Entertainment Electronics by City 2023
  • CHART 16 Household Possession of Other Durables by City 2023
  • CHART 17 Number of Passenger Cars and Motorcycles per Household 2023
  • CHART 18 Possession of Transport Vehicles by City 2023
  • Summary 6 City Scorecard in Economy Pillar 2023
  • CHART 19 GDP per Capita in 2023 and Real GDP Growth by City 2023-2028
LABOUR
  • Summary 7 City Scorecard in Labour Pillar 2023
  • CHART 20 Economically Active Population in 2023 and Employed Population Period Growth by City 2018-2023
  • CHART 21 Labour Force Participation Rate and Unemployment by City 2023
  • CHART 22 Labour Productivity Value 2023 and Productivity Period Growth by City 2018-2023