Social Media Sector Scorecard, Q3 2023 Update - Thematic Intelligence

Social media companies are looking for ways to shore up their revenue streams amid economic uncertainty and declining advertising spending.

Meta has been reportedly discussing plans to show ads in WhatsApp in a bid to monetize the popular messaging service. However, the move is very controversial as it would risk degrading the user experience and potentially cause users to abandon it in favor of other free messaging services. X (formerly Twitter) is also exploring the possibility of charging users to access the platform following a steep decline in advertising revenue, its main source of income. Similarly to WhatsApp, the risk of such a move - which X owner Elon Musk considers necessary to counter bots - risks alienating a large chunk of its users.

Scope

This sector scorecard provides a top-down, comprehensive outlook for the key players in the social media sector over the next two years, based on the key themes set to transform their industry landscape.

Reasons to Buy

• Companies that invest in the right themes become success stories. Those that miss the important themes in their industry end up as failures.
• The analyst's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
• The analyst has developed a unique thematic methodology for ranking all major companies in all major sectors based on their relative strength in the big themes that are impacting their industries.
• Our thematic engine tags over 145 million data items across five alternative data sets-patents, jobs, deals, filings, and news-to themes. The vast datasets within our thematic engine help our analysts to produce sector scorecards that identify the companies best placed to succeed in a future filled with multiple disruptive threats.