South Korea Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

• Amid increasing health consciousness, more South Korean consumers opted for zero- or low-alcohol beer and cider in 2022. This trend undercut sales of products with a high alcohol content. As a result, the strong alcoholic-strength band (ABV>5.5) posted an annual decline of 44.2%. Meanwhile, regular-strength beer and cider posted slower growth than low-/no-alcohol variants.
• The lifting of public mobility restrictions stimulated economic recovery in 2022. As people left their homes more often, on-premise volumes of beer & cider increased by 38.2% annually. The revival of social gatherings and events also contributed to an increase in consumption.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the South Korean beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
• Evaluate the current emerging trends and future growth opportunities in the South Korean beer and cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.