In-Car Infotainment System Market Report and Forecast 2023-2028

According to the report, the global in-car infotainment system market is projected to grow at a CAGR of 12% between 2023 and 2028 to reach a value of USD 28.9 billion by 2028. Aided by the increasing consumer demand for advanced automotive features, the rising integration of smartphones with vehicles, and evolving automotive technologies, the market is expected to grow significantly by 2028.

In-car infotainment systems, also known as in-vehicle infotainment systems (IVI), refer to the integrated multimedia systems installed in automobiles to provide entertainment, information, and connectivity. These systems typically include navigation, music and video playback, smartphone integration, voice recognition, and internet functionality, offering both driver assistance and entertainment to the passengers and the driver, which is boosting the in-car infotainment system market demand.

With the continued surge in smartphone use globally, consumers increasingly expect seamless integration between their phones and their vehicles. This has driven a significant shift towards advanced infotainment systems that allow users to connect their smartphones to their vehicles through technologies like Apple CarPlay, Android Auto, and MirrorLink. This connectivity not only offers entertainment but also enables drivers to use navigation, make calls, and send messages without taking their hands off the steering wheel, promoting safer driving practices.

As vehicles become more technologically advanced, the demand for sophisticated in-car infotainment systems is growing in tandem, which is further fuelling the in-car infotainment system market growth. Emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and 5G are beginning to be integrated into these systems, offering new levels of interactivity, personalisation, and convenience. For instance, AI can be used to learn a driver’s preferences and habits, adapting the infotainment system’s functionalities accordingly.

The robust growth of the automotive market in emerging economies, notably in Asia-Pacific countries such as China and India, is significantly impacting the in-car infotainment system market outlook. As the middle class expands in these regions, more consumers are able to afford vehicles with advanced features, including sophisticated infotainment systems.

Moreover, the increasing demand for electric vehicles (EVs) is leading to an increase in the in-car infotainment system market size. For example, these systems can provide detailed information about battery status, range, and charging stations, integrating these critical aspects of EV ownership into a convenient and intuitive interface.

Market Segmentation

The market can be divided based on installation type, component, and region.

Market Breakup by Installation Type

• OEM Installation
• Aftermarket Installation

Market Breakup by Component

• Hardware
• Audio
• Video
• Connectivity
• Others
• Software

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global in-car infotainment system market.

Some of the major players explored in the report are as follows:

• Visteon Corporation
• Aptiv plc
• Ford Motor Company
• Denso Corporation
• Panasonic Corporation
• Others

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The analyst always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.