Emerging Service Development Trends of Amazon, Microsoft, and Google

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Report
19 Pages
October 2023
Region: Global
Market Intelligence & Consulting Institute (MIC)
ID: 5899114

Despite their dominant market positions, leading international Infrastructure as a Service (IaaS) providers continue to introduce new services. Many of the services are developed following a common pattern: identifying new information and communication hardware demand, procuring the necessary hardware, and utilizing technologies such as virtualization and software-defined solutions to partition hardware resources. These resources are then offered as rental services over the Internet. Examples of services developed through this model include satellite ground station control, 5G communications, and quantum computing. This report analyzes the strategies of key industry players, such as Amazon, Microsoft, and Google, in emerging cloud services.

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1. Concepts and Market of Public Cloud1.1 Cloud Concept: Solely Focused on Usage

1.2 Cloud Implementation Methods
1.3 Cloud Delivery Methods

2. Analysis of Three Major Providers’ Cloud Services

2.1 High Profit Motivates Amazon to Aggressively Develop Cloud Services
2.2 Financial Outcomes Support Microsoft's Priority in Cloud Development
2.3 Alphabet Continues to Support Emerging Businesses with Google's Core Business
2.4 Summary

3. New Types of IAAS Services

3.1 Launching New Computing Services based on AMD’s GPGPU to Counter Nvidia
3.2 All Three Major Players Adopt AMD Xilinx Solutions for FPGA Accelerated Computing
3.3 Amazon and Google Develop Proprietary AI Chips to Strengthen Competitive Advantages
3.4 Low Carbon & Cost-effective Computing
3.5 Confidential Computing
3.6 Edge Computing
3.7 Satellite Ground Station Services
3.8 Private 5G Network Services
3.9 Quantum Computing

4. Analyst's Perspective

4.1 Development of Public Cloud Business Hinges on Software Development Teams
4.2 Applying Rental Service Models to Fixed Information and Communication Infrastructure
• Appendix
• List of Companies

List of Figures

Figure 1: Analogy of Cloud Concept
Figure 2: Four Cloud Implementation Methods
Figure 3: Three Cloud Computing Service Models
Figure 4: Comparison of Financial Performance of Amazon's Three Major Businesses
Figure 5: Comparison of Financial Performance of Microsoft's Three Major Businesses
Figure 6: Comparison of Financial Performance of Alphabet's Three Major Businesses
Figure 7: Evolution of Public Cloud Applications Using GPGPUs (Using AWS as an Example)
Figure 8: Operational Strategy of Public Cloud Services Using FPGAs
Figure 9: Comparison of Three Major Public Cloud Providers’ Strategies for AI Accelerator Chips
Figure 10: Various Cost Reduction Methods in Public Cloud Computing
Figure 11: Development of Confidential Computing Services on Public Clouds
Figure 12: Development of Public Cloud Systems and Services On-Premise
Figure 13: Development of Satellite Ground Station Services on Public Clouds
Figure 14: Development of 5G Infrastructure on Public Clouds
Figure 15: Development of Quantum Computing on Public Clouds
Figure 16: Expansion and Extension of New Public Cloud Services

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Amazon
AMD
Annapurna Labs
AT&T
AWS
Baidu
Google
Graphcore
Habana
Habana Labs
IBM
Intel
Meta (Facebook)
Microsoft
Nervana
Nvidia
Oracle
Xilinx

Methodology

Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:

Method

Component supplier interviews
System supplier interviews
User interviews
Channel interviews
IPO interviews
Focus groups
Consumer surveys
Production databases
Financial data
Custom databases

Methodology

Technology forecasting and assessment
Product assessment and selection
Product life cycles
Added value analysis
Market trends
Scenario analysis
Competitor analysis

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Table of Contents

Companies Mentioned (Partial List)

Methodology

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