Home Bedding Market Outlook, 2028

"The Global Home bedding market is rise with consumers placing more emphasis on the importance of quality sleep and comfortable living spaces. As a result, the market has seen a significant increase in demand for high-quality bedding products that cater to these needs. The boom in the housing sector and growing consumer spending on bedding products has expanded the growth scenario for the market. Key players are gaining opportunity by the increase in awareness of the importance of organic bedding, inducing consumers to invest in quality bedding products. For instance, in February 2022, Parachute Home Inc., a U.S.-based key player in the bedding industry launched a collection based on organic materials. Washable materials are used to make home bedding, which is arranged above the bed for comfort, style, and hygiene reasons. These materials include, among others, blankets, pillows, mattresses, sheets, duvets, pillows, and linens. They help to contour the body, ease pressure spots, support and ease the neck and back, and encourage rest. The present surge in demand for home bedding can be attributed to two factors: rising disposable incomes and the convenience with which products can be found in a variety of colors, styles, and sizes to suit personal preferences. Premium home bedding items are performing better, which has led to an increase in demand for bedding products at home. Additionally, a lot of people are drawn to purchase new bedding for their homes by the simple accessibility of high-quality goods with a range of useful features. Because restful sleep is necessary for a healthy body and mind, high-quality bedding is also crucial. According to the American Sleep Apnea Association, 50-70 million Americans struggle with sleep-related issues. Furthermore, during the last 30 years, America's rate of sleep deprivation has grown.

According to the research report, “Global Home Bedding Market Outlook, 2028” the market is anticipated to cross USD 138.27 Billion by 2028, increasing from USD 91.56 Billion in 2022. The market is expected to grow with 7.28% CAGR by 2023-28. In addition, the growing prevalence of back issues among the growing population, the widespread use of adjustable beds, particularly by baby boomers, the population growth, and the rising standard of living are all anticipated to have a significant influence on the home bedding market's expansion. However, among the key elements anticipated to propel the expansion of the home bedding market during the aforementioned projected period is the rising demand for personalized mattresses and bed linens as well as the quick shift in consumer preference towards modern interiors. The bedding industry is constantly evolving, with innovations and technologies being introduced to improve the comfort, durability, and functionality of bedding products. Consumers are becoming more aware of the importance of getting quality sleep for their health and well-being. As a result, they are looking for luxury bedding products that offer comfort and support. The bedding market saw a spike in demand for sustainable and eco-friendly bedding items as sustainability became more and more of a concern. It has beds composed of ecological materials like linen, bamboo, and organic cotton. With the development of the Internet of Things (IoT), smart bedding has also grown in popularity. Mattresses that track sleep patterns, pillows with built-in speakers, and temperature-regulating sheets are examples of smart bedding. Bedding products that are aesthetically pleasing, long-lasting, and comfy are in high demand. It caused a surge in the market for cutting-edge, superior bedding products. Customers can now choose the colours, designs, and materials for their sheets, pillows, and duvet covers from a wide variety of vendors who offer customizable bedding alternatives. A U.S.-based home bedding company; ALLIED Home Bedding extended its collection of luxury bedding with 37.5 Technology that aids in controlling the temperature of the bedding products such as mattresses, pillows, comforters, and blankets. The innovation reduces the disruption in sleep due to temperature, leading to long and deep sleep cycles and boosting the demand for such smart products in the bedding industry.

Asia Pacific accounted for the largest share of more than 38% in 2022 and is expected to witness the fastest growth over the forecast period.

The Asia-Pacific region stands out for its diverse market landscape, with countries such as China, India, and Japan playing a pivotal role in shaping the market dynamics. This region boasts a vast consumer base and a rich heritage in textile manufacturing. It encompasses a wide spectrum of preferences, from luxurious silk bedding in China to vibrant and colorful patterns in India. Moreover, technological advancements and a rapidly growing middle-class population have contributed to the market's innovation and expansion. Increasing innovation in terms of materials and technology has revolutionized the adoption of luxury bedding products such as bath towels, bed linen, and more across households. For instance, Hygro-cotton towels are SPACES, an Indian-based company’s soft towels manufactured with unique spinning technology employing a hollow core cotton yarn (Hygro). Therefore, increasing innovations in the sector is boosting product adoption, thereby fueling the growth of the Indian home bedding industry. Furthermore, in January 2022, The Standardization Administration of China announced the updated version for bedding products. A few of the requirements include - basic requirements, internal quality, appearance quality, and process quality are all parts of a product's quality. The product must adhere to GB 18401's fundamental standards in order to be sold. These factors have been luring bedding manufacturers from across the globe to target the growing population of the country who seek to purchase high-quality products. In addition, Europe is a vast and ever-growing market and a lucrative avenue for home bedding companies looking to expand globally. The region provides ample opportunities for these players to expand into this established market. In addition, gaining access to any European Union market is advantageous for global businesses. Furthermore, South America showcases a blend of cultural influences in its home bedding market. Countries like Brazil and Argentina introduce a vibrant and eclectic mix of colors and patterns, reflecting their rich cultural heritage. Consumers here often lean towards bold designs, natural fibers, and comfortable yet visually appealing bedding options.

Based on the product type, the Mattress segment dominated the industry in 2022 and accounted for the highest share of the overall revenue during the forecast period.

The market is segmented into Mattress, Bed Linen, Pillows, Blankets and others. The mattress industry has witnessed remarkable innovation in recent years. Manufacturers are constantly developing new technologies and materials to enhance comfort, support, and durability. From memory foam to hybrid mattresses, advancements in materials and construction techniques have appealed to a broad spectrum of consumers, including those seeking relief from back pain, improved sleep, and temperature regulation during the night. Mattresses are essential for ensuring a good night's sleep, promoting overall health and well-being. As awareness of the importance of sleep quality grows, consumers are increasingly willing to invest in high-quality mattresses. The increasing recognition of the impact of sleep on health has significantly boosted the demand for superior mattresses. The aging population across the globe has increased the demand for mattresses catering to specific needs such as orthopedic support, pressure relief, and comfort for various age-related conditions. This demographic shift has further boosted the market for specialized mattresses. The mattress market's global reach and penetration have expanded with the growing adoption of online retail and the emergence of mattress-in-a-box delivery models. This has facilitated market entry for new and innovative brands, fostering increased competition and providing consumers with a wide array of choices. The introduction of smart mattresses equipped with sensors and technology to track sleep patterns, adjust firmness or temperature, and provide personalized comfort has added a new dimension to the market. Consumers interested in tech-driven solutions have shown interest in these innovative offerings, further boosting the segment. In addition, everything arranged above the mattress for comfort, warmth, mattress protection, and aesthetic appeal is referred to as bed linen. Softness is a key factor that influences consumer choice in these products; the most popular kind are sheets made entirely of cotton. Consumers prefer the suppleness of genuine cotton; especially long-fiber weaves like Egyptian, Pima, or Supima cotton, to polyester blends, even if the latter are more durable and wrinkle resistant. Additionally silky and soft, eco-friendly bamboo sheets are in style.

On the basis of distribution channel, the offline segment is expected to register higher revenue generation by 2028.

The offline distribution channel, which includes supermarkets/hypermarkets, specialty stores, and others, held the largest share. Customers prefer the offline channel because it allows them to view the products directly, making it easier to verify the materials and quality. Before making a bedding purchase, a lot of consumers would rather touch and feel the materials, especially for larger items like blankets and sheets. Supermarkets and hypermarkets are attracting more and more customers who purchase pillows and pillowcases from them because of their substantial savings. Category growth is also being aided by these outlets' new product releases and product development. Due to rapid turnover, these outlets make large profits concurrently. Furthermore, by offering their products for sale in their retail locations, an increasing number of manufacturers seem to be in direct conflict with alternative distribution channels. These retailers are in complete control of both the manufacturing and distribution processes. They are in charge of both manufacturing and storing the home bedding products. The products are kept in large quantities and supplied based on demand from clients. This contributes to guaranteeing the products' continuous availability. Popular offline distribution channels for home bedding products include supermarkets and hypermarkets, including Walmart, Target, Carrefour, Tesco, and Kroger. Specialty stores: Bed Bath & Beyond, Mattress Firm, Williams-Sonoma, Crate & Barrel, and Restoration Hardware. Department stores: Macy's, Bloomingdale's, Nordstrom, Saks Fifth Avenue, Kohl's. Discount stores: TJ Maxx, Ross Dress for Less, HomeGoods, Burlington Stores, and Marshalls.

Market Drivers:

• Rising Awareness of Sleep Health and Wellness: One of the primary drivers for the global home bedding market is the increasing awareness of the importance of sleep health and overall wellness. As individuals recognize the pivotal role quality sleep plays in their physical and mental well-being, the demand for superior bedding products, particularly mattresses, pillows, and bed linens, continues to surge. Consumers are seeking bedding solutions that offer comfort, support, and relaxation, aiming to enhance their sleep quality and overall health. This trend is further fueled by an aging population, which requires specialized bedding solutions, as well as lifestyle changes that prioritize rest and recovery. The emphasis on promoting sleep as an integral part of a healthy lifestyle is a driving force behind the market's growth, leading to innovative bedding technologies and materials that cater to specific sleep needs, such as temperature regulation, pain relief, and personalized comfort options.
• E-commerce and Direct-to-Consumer Models: The rapid expansion of e-commerce and direct-to-consumer models has significantly influenced the global home bedding market. With the convenience of online shopping and the elimination of traditional retail overheads, many bedding companies have transitioned to online platforms. This shift has increased accessibility and affordability for consumers, allowing them to explore a wide range of products, compare prices, read reviews, and make informed decisions from the comfort of their homes. Direct-to-consumer models have also encouraged mattress companies to offer trial periods and easy return policies, reducing the risk for consumers and boosting their confidence in purchasing high-value bedding items online. This shift in purchasing behavior has expanded the market reach, allowing both established and emerging bedding brands to cater to a global consumer base.

Market Challenges:

• Intense Competition and Market Saturation: The global home bedding market faces challenges associated with intense competition and market saturation. The industry is inundated with a multitude of brands offering diverse bedding products, making it increasingly challenging for both established and emerging companies to differentiate themselves. This oversaturation often leads to pricing pressures, reduced profit margins, and the struggle to stand out in a crowded market. Moreover, the proliferation of online marketplaces has lowered barriers to entry for new brands, intensifying the competition further. To overcome this challenge, companies must focus on innovation, branding, and creating unique value propositions to capture consumer attention and loyalty.
• Supply Chain Disruptions and Raw Material Costs: The home bedding market, like many other industries, faces challenges related to supply chain disruptions and fluctuating raw material costs. Volatility in material costs, including cotton, foam, and other essential components for bedding production, can significantly impact profit margins and product pricing. Additionally, disruptions in the supply chain, whether due to global events, trade restrictions, or logistical issues, can lead to delays in manufacturing and delivery, affecting consumer satisfaction and brand reputation. Companies need to adopt strategies that include contingency plans, diversification of suppliers, and exploring sustainable and cost-effective sourcing options to mitigate these challenges.

Market Trends:

• Sustainability and Eco-friendly Products: A prominent trend in the home bedding market is the growing emphasis on sustainability and eco-friendly products. Consumers are increasingly seeking bedding items made from organic, recycled, or biodegradable materials. This trend aligns with the broader movement toward eco-conscious consumer behavior, leading to the development of sustainable manufacturing processes, reduced carbon footprints, and the use of natural, non-toxic materials in bedding products. Brands focusing on sustainability are gaining traction by promoting ethical sourcing, reducing waste, and embracing eco-friendly practices throughout their production and distribution processes.
• Smart Bedding and Technological Advancements: The integration of technology into bedding products, often referred to as smart bedding, is a significant trend shaping the market. Innovative solutions, such as smart mattresses with sensors, adjustable firmness, and temperature control, cater to consumers seeking a technologically enhanced sleep experience. These smart bedding solutions not only provide comfort but also offer data on sleep patterns and health metrics, empowering individuals to monitor and improve their sleep quality. The market is witnessing a surge in demand for smart pillows, beds with built-in speakers or massagers, and bedding products that integrate seamlessly with smart home ecosystems, offering convenience and enhanced sleep environments.

Covid-19 Impacts

During the pandemic, as people spent more time at home due to lockdowns, remote work, and social distancing measures, there was a notable surge in demand for home bedding products. With individuals spending more time in their homes, there was a heightened focus on comfort, leading to increased purchases of mattresses, pillows, bedding sets, and accessories. This was particularly pronounced in the initial stages of the pandemic when individuals sought to create comfortable workspaces and improve their home environments for extended periods indoors. As physical stores faced restrictions and closures, e-commerce became the primary purchasing channel for home bedding products. Online sales and direct-to-consumer models saw significant growth as consumers turned to digital platforms for their shopping needs. Companies that had robust online strategies and seamless delivery services were better positioned to meet the increased demand and capitalize on the shifting consumer behavior. With more time spent at home, there was a surge in do-it-yourself (DIY) and home improvement projects, including revamping bedrooms and creating more comfortable living spaces. This trend fueled increased purchases of bedding items and accessories as consumers sought to upgrade and personalize their home environments.

Competitive Landscape

The home bedding market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to home bedding market. The major players covered in the home bedding market report are Paramount Bed Co., Ltd., Leggett & Platt, Inc., Kingsdown Inc., Spring Air Company , Casper Sleep Inc., Sheela Foam Limited, Serta Simmons Bedding, LLC, Purple Innovation, Inc., Sleep Number Corporation, Beurer GmbH, Saatva, Bombay Dyeing & Manufacturing Company Limited, Tempur Sealy International, Inc, Inter IKEA Holding B.V., Nest Bedding, Inc., Southerland, Inc, H & M Hennes & Mauritz AB, Simba Sleep Limited , Trident Group , Ralph Lauren Corporation.

Key Developments

• Serta Simmons Bedding announced in April 2023 that it will be improving its Serta.com website and launching its new Serta Ideal Sleeper and Serta iComfortECO collections at retailers. Users will benefit from a more efficient research and shopping experience thanks to the improvements.
• The American Textile Company (ATC) debuted AllerEase®, a new bedding product featuring state-of-the-art HeiQ Allergen technology, in March 2023. In order to introduce a number of bedding items in the USA, Canada, and Mexico, ATC partnered with the Swiss materials innovation company HeiQ. These products included pillows, mattress and pillow protectors, mattress pads, blankets, comforters, and throws.
• The most recent updates to Sleep Number's 360 Smart Bed series will include the ability to identify possible sleep issues like sleep apnea and insomnia in January 2022. Sleep Number is a company that produces bedding and intelligent mattresses. Sleep Number offers consumers individualised solutions to improve their quality of sleep and treat common sleep disorders through the use of biometric sensors and advanced sleep tracking technologies.
• Duroflex introduced the Summer Story'22 Collection of bed linens in India in May 2022.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Home Bedding market Outlook with its value and forecast along with its segments
• Region & Country-wise Home Bedding market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type

• Mattress
• Bed Linen
• Pillows
• Blankets
• Others (Bedspreads and Quilts, Bed Throws, Bed Skirts or Dust Ruffles, Bedding Accessories, Mattress Toppers or Pads, Pillow Shams)

By Distribution Channel

• Offline
• Online

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Smart Home industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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