Smart Home Market Overview, 2023-28

A smart house is one that has a communication network that connects diverse equipment. It is a home that is outfitted with electronic, lighting, and heating appliances that can be controlled, monitored, and accessed remotely via smartphone or computer. A smart house may learn the resident's routines and tendencies and methodically change the home control system to expedite daily tasks. The market is being driven by the increasing use of smartphone devices, rising internet penetration, and increased awareness of energy-saving and low-carbon emission solutions. The concept of a "smart home" has evolved over several decades, with various technological advancements contributing to its development. The idea of automating household tasks and integrating technology into homes dates back to the early 20th century. Some of the early concepts included automated lighting and climate control systems. In the 1970s, the X10 protocol was developed, allowing communication between electrical devices over existing electrical wiring. This was one of the earliest attempts at creating a home automation system. Home automation systems began to gain popularity in the 1980s. These systems allowed homeowners to control various household functions, such as lighting, appliances, and security, using a central control unit. With the growth of the internet in the 1990s, the concept of a connected home began to take shape. The ability to control devices remotely and access information over the internet became more feasible. The early 2000s saw a shift from wired to wireless technology in the smart home space. Wi-Fi and Bluetooth technologies made it easier to connect and control devices without the need for complex wiring. The 2010s marked a significant turning point for the smart home industry. The introduction of smartphones and voice-controlled digital assistants like Amazon's Alexa and Google Assistant made it easier for consumers to control and monitor smart devices. Companies like Nest (acquired by Google) popularized smart thermostats and smoke detectors. The Internet of Things (IoT) played a pivotal role in the growth of smart homes. The ability of various devices to communicate and work together in an interoperable ecosystem became a key feature. Standards and protocols, such as Zigbee and Z-Wave, helped devices from different manufacturers work together seamlessly. Artificial intelligence (AI) and machine learning have become integral to the smart home experience. These technologies enable smart devices to learn from user behavior, adapt to preferences, and offer more personalized automation and control. With the growth of smart homes, concerns about data privacy and cybersecurity have also risen. Manufacturers and users must address these issues to ensure the safety and security of smart home systems.

According to the research report, “Global Smart Home Market Overview, 2023-28” the market is anticipated to cross USD 295 Billion by 2028, increasing from USD 109.70 Billion in 2022. The market is expected to grow with 18.55% CAGR by 2023-28. Smart home devices offer a high degree of convenience to homeowners. They allow for remote control and automation of various tasks, such as adjusting thermostats, controlling lighting, and managing security systems. This convenience appeals to busy individuals and families. Smart home technology can help homeowners save on energy costs by optimizing heating, cooling, and lighting systems. These energy savings can make a significant difference in utility bills, making smart home devices financially appealing. Home security is a major driver of smart home adoption. Devices like smart cameras, doorbell cameras, and sensors provide homeowners with the ability to monitor and secure their properties, enhancing peace of mind. Smart home systems can be tailored to individual preferences. Users can customize automation routines and settings to match their specific needs, from entertainment and lighting preferences to climate control. Smart home systems are often designed to be scalable. This means that homeowners can start with a few devices and expand their smart home ecosystem over time, accommodating their budget and needs. As smart home technology becomes more mainstream, consumers become more aware of the possibilities and benefits it offers. This leads to increased adoption as people see the value in these devices. Many smart home devices are designed to work together seamlessly, thanks to industry standards and protocols. This interoperability makes it easier for users to create a cohesive smart home environment with various devices from different manufacturers. The cost of smart home devices has been steadily decreasing, making them more accessible to a wider range of consumers. This affordability is a significant factor in driving adoption. The ability to monitor and control one's home remotely, often through smartphone apps, is a compelling feature, especially for homeowners who travel frequently or spend time away from home. The aging population has contributed to the demand for smart home technologies, as they can help seniors live more independently and provide their caregivers with greater peace of mind.

The Asia-Pacific region is expected to witness high growth in the smart home market for several compelling reasons. First and foremost, the region's rapid economic development, urbanization, and a burgeoning middle-class population have significantly increased the demand for innovative and convenient living solutions. As more people move into urban areas, the need for efficient and integrated home management becomes increasingly essential. Smart homes offer the promise of enhanced convenience, security, energy efficiency, and comfort, aligning well with the aspirations of this growing demographic. Furthermore, the Asia-Pacific region has proven to be an important hub for technological innovation and manufacturing. Many leading global technology companies are headquartered in the region, and local startups are also making significant strides in smart home technology. This confluence of innovation, manufacturing capabilities, and a vast consumer base creates a fertile ground for the development and adoption of smart home solutions. In addition, governments in several Asia-Pacific countries have been actively promoting smart home technologies as part of their broader digitalization and sustainability initiatives. Incentives and subsidies for smart home installations, coupled with regulatory support for IoT (Internet of Things) and smart technologies, have contributed to market growth. Energy conservation and sustainability concerns are particularly pertinent in this region, making smart homes an attractive choice for those looking to reduce energy consumption and carbon footprints. Moreover, the Asia-Pacific region is home to diverse cultures and lifestyles, and smart home technology can be adapted to meet various local needs and preferences. This adaptability has allowed for the customization of smart home solutions, catering to a wide range of consumer requirements, from entertainment and convenience to healthcare and aging in place. The flexibility in integrating technology into the home environment has been a key driver of growth in this region.

Smart speakers are expected to witness high growth in the smart home market for several compelling reasons. These devices, equipped with voice recognition and virtual assistant capabilities, have become a central hub for controlling various smart home devices and services. First and foremost, the convenience and ease of use offered by smart speakers are driving their adoption. They provide a natural and intuitive way for users to interact with their smart home ecosystems, often through voice commands. This eliminates the need for complex app interfaces and allows users to control multiple devices with simple voice instructions. The user-friendly and accessible nature of smart speakers makes them attractive to a wide range of consumers, including those who may not be tech-savvy. Another key factor contributing to the growth of smart speakers is their ability to serve as a central control point for smart home devices. These speakers can seamlessly integrate with a variety of smart appliances, lighting systems, thermostats, security cameras, and more. This centralized control not only simplifies the user experience but also fosters interoperability, as multiple devices from different manufacturers can work together through a single interface. Additionally, the growing ecosystem of compatible third-party applications and services further enhances the appeal of smart speakers. They can provide real-time weather updates, answer general knowledge questions, play music, set reminders, and even order products online, among many other functions. The versatility of smart speakers goes beyond traditional smart home control, making them valuable in various aspects of users' lives. Voice recognition and natural language processing technologies have improved significantly, making smart speakers more accurate and responsive. Users can interact with their smart speakers in a conversational manner, and the devices can understand and execute a wide range of commands. This enhances the overall user experience and encourages more people to adopt these devices.

Wireless protocols are expected to witness high growth in the smart home market for several compelling reasons. These communication standards, such as Wi-Fi, Bluetooth, Zigbee, and Z-Wave, play a pivotal role in connecting and controlling the myriad of smart devices that make up a modern smart home ecosystem. First and foremost, wireless protocols offer flexibility and ease of installation. Unlike wired solutions, which can be complex and costly to install, wireless technologies require minimal infrastructure changes and can be set up without the need for extensive rewiring. This means that homeowners and renters can easily adopt and expand their smart home networks without significant hassle or expense. The simplicity and convenience of wireless installation contribute to the widespread adoption of smart home devices. Interoperability is another key driver of the growth of wireless protocols in the smart home market. These protocols have matured, leading to greater compatibility between devices from different manufacturers. This interoperability allows users to build cohesive smart home ecosystems, mixing and matching devices and systems according to their preferences. This freedom to choose the best devices for specific needs has made wireless protocols the backbone of many smart homes. Moreover, wireless technologies, such as Wi-Fi and Bluetooth, are already ubiquitous in households, thanks to the proliferation of smartphones, tablets, and laptops. This familiarity and prevalence make it more convenient for users to integrate smart devices into their homes, as they are already familiar with the technology. This widespread adoption of wireless protocols in other aspects of our lives has paved the way for a natural extension into smart home applications. Scalability is another advantage of wireless protocols. Users can start small, with a few smart devices, and gradually expand their smart home ecosystem as their needs and preferences evolve. This incremental approach to building a smart home allows for budget-conscious adoption and makes it more accessible to a broader range of consumers. Privacy and security concerns have driven the development of enhanced security features within wireless protocols. Manufacturers have implemented encryption and authentication measures to protect smart home data and ensure the secure operation of devices. This focus on security helps alleviate concerns that have often been associated with the adoption of IoT (Internet of Things) devices in the home.

Retrofit applications in the smart home market are poised to witness high growth for several compelling reasons. Retrofitting involves adding smart features and technology to existing homes, rather than incorporating them into newly constructed houses. This approach is gaining traction and is expected to continue flourishing for various critical factors. First and foremost, retrofit applications offer a cost-effective and accessible entry point into the world of smart homes. Homeowners do not need to undergo the expenses and disruption associated with major renovations or new construction. Instead, they can gradually upgrade their existing homes, adding smart devices and systems that align with their evolving needs and budgets. This approach appeals to a wide range of homeowners, including those in older houses and apartments. Furthermore, retrofit applications are inclusive, allowing homeowners of all kinds to enjoy the benefits of smart technology. This inclusivity is essential, as not everyone can afford to build a new smart home from the ground up. It levels the playing field, ensuring that smart homes are accessible to a broader demographic, from young professionals in urban apartments to retirees in long-standing family homes. In addition, retrofit applications contribute to the sustainability and environmental objectives of modern society. Smart technology can be instrumental in making older homes more energy-efficient and eco-friendly. By adding devices like smart thermostats, lighting controls, and energy monitoring systems, homeowners can reduce energy consumption and minimize their carbon footprint, aligning with a growing global emphasis on sustainable living. Retrofit applications also address the critical concern of aging in place. As the population ages, there's an increasing desire to enable seniors to continue living independently in their existing homes. Retrofitting smart devices, such as health monitoring systems, fall detectors, and accessibility enhancements, allows elderly individuals to maintain their autonomy and receive essential support while aging in a familiar and comfortable environment.

Indirect distribution channels are expected to witness high growth in the smart home market due to several key factors that make this distribution strategy particularly well-suited for the industry's expansion. Firstly, the smart home market is characterized by a wide variety of products and solutions, ranging from smart speakers and lighting systems to security cameras and home automation hubs. These diverse offerings often require comprehensive sales and support networks, which indirect distribution channels can effectively provide. By partnering with distributors, retailers, and e-commerce platforms, smart home product manufacturers can reach a broader customer base and offer a wider range of options to meet various consumer needs and preferences. This vast product diversity necessitates the expansive reach and specialization that indirect channels can provide. Moreover, indirect distribution channels offer manufacturers the opportunity to tap into the expertise and established customer bases of their partners. Retailers, for example, have existing relationships with consumers, which can be leveraged to promote and sell smart home products. Additionally, these partners often have dedicated sales and customer support teams, enabling potential buyers to receive guidance and assistance with product selection, setup, and troubleshooting, which is crucial in the complex and rapidly evolving smart home market. Furthermore, the convenience and familiarity of purchasing smart home products through established retail and e-commerce channels make indirect distribution appealing to consumers. Shoppers can browse, compare, and make informed decisions about their purchases, either in-store or online, ensuring a seamless and convenient buying experience. This convenience factor is a significant driver of growth, particularly as the smart home market continues to expand, and consumers seek easy access to these technologies.

Market Drivers

• Internet of Things (IoT) Proliferation: The increasing adoption of the Internet of Things (IoT) technology is a major driver of the global smart home market. IoT connects everyday devices and appliances to the internet, enabling them to communicate with each other and be controlled remotely. This connectivity empowers homeowners to manage and monitor their homes more efficiently. IoT devices like smart thermostats, connected security cameras, and smart lighting systems provide a seamless, interconnected experience, enhancing the appeal of smart homes.
• Remote Work and Digital Transformation: The rise of remote work and the digital transformation of workplaces have led to increased interest in smart home technology. Homeowners are looking for solutions that help them create productive and comfortable workspaces within their residences. Smart home technology, including advanced Wi-Fi systems, noise-cancelling features, and home office automation, caters to this demand. The flexibility to control the home environment and security from remote locations aligns with the changing dynamics of work and lifestyle.

Market Challenges

• Cost and Affordability: The cost of smart home technology can be a significant barrier for many consumers. High upfront costs associated with purchasing smart devices and installing automation systems can deter some potential buyers. The challenge lies in making smart home technology more affordable and accessible to a broader range of consumers. Ongoing costs, such as maintenance and subscription fees for cloud services, also add to the overall expense.
• Complexity and User Education: The complexity of setting up and configuring smart home systems can be a hurdle for many users. The diverse range of devices, platforms, and communication standards in the market can make the installation and integration process intimidating. There's also a need for user education to help consumers understand the capabilities and benefits of smart home technology, as well as how to use and troubleshoot these systems effectively. Simplifying the setup process and providing comprehensive user guides can help address this challenge.

Market Trends

• AI and Machine Learning: Artificial intelligence and machine learning technologies are playing a pivotal role in shaping the future of smart homes. These technologies enable devices to learn user preferences and adapt to changing needs. For example, smart thermostats can analyze historical usage patterns and automatically optimize temperature settings. Voice assistants powered by AI offer more natural and personalized interactions, enhancing user experiences. As AI continues to advance, we can expect even more sophisticated, predictive, and adaptive smart home systems.
• Aging in Place: As the population ages, there is a growing trend towards "aging in place" using smart home technology. This trend involves the use of smart devices that assist seniors in managing their healthcare, including monitoring vital signs, managing medications, and providing fall detection. The goal is to enable seniors to live independently in their own homes for as long as possible, enhancing their quality of life while reducing the burden on healthcare systems.

Covid-19 Impacts

The COVID-19 pandemic has had a significant impact on the smart home industry. With lockdowns and social distancing measures in place, people have spent more time at home, leading to increased interest in smart home technology. The demand for smart home devices, such as video doorbells, smart security systems, and remote-controlled appliances, surged as homeowners sought to enhance their comfort, security, and convenience while adapting to the new normal. Remote work and the need for reliable home offices also accelerated the adoption of smart home solutions. However, supply chain disruptions and economic uncertainties affected manufacturing and affordability, impacting some consumers' ability to invest in smart home upgrades. Despite these challenges, the pandemic highlighted the value of smart homes in meeting evolving lifestyle needs, paving the way for continued growth and innovation in the industry.

Competitive Landscape

The key players use strategies, such as partnerships, acquisitions, ventures, innovations, R&D, and geographical expansions, to solidify their industry position. Companies are also focusing on improving their product offerings to better suit the changing needs of users to stay competitive. For instance, in August 2022, Amazon.com, Inc. launched its wall echo, sound bot, wall echo, and home robot as part of the company’s yearly model upgrade. The launch is expected to be in line with the company’s aim to counter upcoming competitive companies. Key companies are investing substantial capital in ventures, development, and research in modern technologies. For instance, in January 2022, Samsung Electronics Co., Ltd. partnered with Oracle Corp. to develop smart energy solutions for its customers and combine Oracle’s contextual and behavioural energy insights with Samsung’s SmartThings products and automation services. This partnership is aimed at providing new and valuable features in their product offerings. Key players are also developing additional capabilities for smart home products to support their use in new construction homes as well as retrofit home fitments. Major market players include Honeywell International, Inc., Siemens AG, Schneider Electric SE, ADT Inc, ABB, Samsung Electronics Co., Ltd., Johnson Controls International PLC, Assa Abloy AB , General Electric Company , LG Corporation, Robert Bosch GmbH, Signify N.V, Xiaomi Corporation, Amazon.com, Inc. , Creston Electronics, Inc, Legrand, Apple Inc., Sony Group Corporation, Ecobee and Whirpool Corporation etc.

Key Developments

• January 2023: Apple is working on a new tablet similar to the iPad but with a lower price point, as well as an updated version of its Apple T.V., in an effort to increase its footprint in the smart home market share. This development is being viewed as a competitive challenge to Google and Amazon, which are currently dominating the voice-enabled smart home device space.
• January 2023: At CES 2023, Schneider Electric unveils a groundbreaking, simple, smart, and sustainable home energy management solution. The Schneider Home energy management system consists of a home battery for clean energy storage, a high-power solar inverter, a smart electrical panel, an EV charger, and connected electrical sockets and light switches, all managed by the user-friendly Schneider Home app.
• January 2023: Launched by SwitchBot, the Matter interoperability standard is supported by Hub2 and will enable Matter compatibility for SwitchBot Bluetooth devices. The Hub 2 is a stylish smart home gadget with built-in thermo-hygrometer functionality. Users may now access the Apple Home app or any other preferred platform to monitor the current room temperature.
• January 2023: At CES, TP-Link, the top global manufacturer of networking and smart home products, unveiled "Tapo C325WB," a collection of Matter-compatible robot vacuums, video doorbells, and smart door locks. Tapo's next-generation outdoor security Wi-Fi camera features ultra-low light color vision called the C325WB.
• January 2023: The EZVIZ Company unveiled the EZVIZ C6N home security camera on Amazon. One of EZVIZ's most recent home security cameras provides 360-degree coverage in FHD and two-way communication.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Smart Home market Outlook with its value and forecast along with its segments
• Region-wise Smart Home market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report

• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product

• Security and Access Control
• Lighting Control
• Entertainment System
• HVAC Control
• Smart Speakers
• Smart Home Appliances
• Smart Kitchen Appliances
• Smart Home Healthcare Systems
• Smart Furniture
• Other Controls (Smart Meter, Smart Plug, Smart Smoke detector, Smart hub)

By Protocols

• Wireless Protocols
• Wired Protocols
• Hybrid Protocols

By Application

• New Construction
• Retrofit

By Sales Channel

• Direct
• Indirect

By Software & Services

• Behavioural
• Proactive

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Smart Home industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.