The alternative lending in this region is expected to grow by 22.2% on an annual basis to reach US$4.65 billion in 2024.
Medium to long term growth story of alternative lending in Japan remains strong. Alternative lending adoption is expected to grow steadily over the forecast period, recording a CAGR of 14.5% during 2024-2028. The alternative lending market in the country will increase from US$3.81 billion in 2023 to reach US$8.00 billion by 2028.
The alternative lending sector in Japan is experiencing significant growth driven by technological advancements, product innovation, and supportive regulatory changes. This trend is expected to continue as fintech solutions gain traction, with key developments in peer-to-peer lending, crowdfunding, and strategic partnerships further enhancing the sector's expansion. As the regulatory environment evolves, focusing on financial stability and balanced financing approaches will be crucial for the sustainable growth of alternative lending in Japan.
It breaks down market opportunity by type of payment instrument, loan types, and consumer behavior. In addition, it provides a snapshot of marketing objective and industry spend dynamics in Japan. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Medium to long term growth story of alternative lending in Japan remains strong. Alternative lending adoption is expected to grow steadily over the forecast period, recording a CAGR of 14.5% during 2024-2028. The alternative lending market in the country will increase from US$3.81 billion in 2023 to reach US$8.00 billion by 2028.
The alternative lending sector in Japan is experiencing significant growth driven by technological advancements, product innovation, and supportive regulatory changes. This trend is expected to continue as fintech solutions gain traction, with key developments in peer-to-peer lending, crowdfunding, and strategic partnerships further enhancing the sector's expansion. As the regulatory environment evolves, focusing on financial stability and balanced financing approaches will be crucial for the sustainable growth of alternative lending in Japan.
Growth in the Alternative Lending Sector
Alternative lending in Japan has seen steady growth, driven by increasing acceptance of fintech solutions among consumers and businesses seeking more flexible financing options. Sub-segments such as peer-to-peer lending and digital credit platforms have gained traction, catering to the needs of small and medium-sized enterprises (SMEs) and individual borrowers. The next few months are expected to further enhance this growth as technological advancements and regulatory support create a more favorable environment for alternative lending solutions in the country.Key Developments in the Alternative Lending Sector
Product Launches and Innovations
- SoFi Japan's Educational Loan Products: SoFi has introduced new educational loan offerings aimed at young professionals and students, focusing on personal development and skill enhancement. This initiative is designed to promote financial inclusion and support individuals seeking to invest in their education.
- Crowdfunding Platforms Expansion: Several Japanese fintech companies have launched or expanded their crowdfunding platforms, allowing small businesses and startups to raise funds directly from individual investors. These platforms provide an alternative financing route for entrepreneurs facing challenges in securing traditional bank loans.
- Digital Peer-to-Peer Lending Solutions: New peer-to-peer lending platforms have emerged, leveraging technology to connect borrowers directly with lenders, thus simplifying the loan process and reducing costs. These platforms are designed to cater to both consumer and small business needs, enhancing access to credit in the market.
Strategic Partnerships
- KKR & Co. Inc. announced plans to enter the private credit market in Japan. This move is aimed at providing alternatives to traditional bank loans, marking a strategic expansion for KKR in the region. The CEO of KKR Japan emphasized that this initiative would be a medium to long-term effort, highlighting the importance of establishing a direct presence in the Japanese market.
- Raymond James Financial formed a strategic partnership with Eldridge Industries and Raymond James Bank to create a private credit division. This collaboration is designed to offer tailored credit solutions specifically for portfolio companies of private equity firms, indicating a trend towards specialized lending services in the market.
- Barclays PLC established a partnership with AGL Credit Management to launch a private credit investment platform. This collaboration aims to leverage AGL's expertise in corporate credit alongside Barclays' capabilities in leveraged finance, further enhancing their offerings in the private credit space.
Regulatory Framework Enhancements
- Financial Services Agency (FSA) Reforms: The FSA has initiated a transformation of its supervisory approach, shifting from a checklist-based system to a principles-based, risk-focused engagement. This change aims to improve the effectiveness of banking supervision and regulation, enhancing the overall stability of the financial system while promoting effective financial intermediation.
- Banking Act Amendments: Recent amendments to the Banking Act have been made to adapt to significant changes in the financial environment, including low interest rates and advancements in FinTech. These amendments have relaxed certain regulations, particularly concerning IT-related businesses and operations that support sustainable societal development and regional revitalization.
Financial Safety and Crisis Readiness
- Financial Sector Assessment Program (FSAP): The FSAP conducted an assessment focusing on Japan's financial safety net and crisis readiness. Recommendations from this program emphasize the need for a robust framework for financial stability surveillance and effective supervision of non-bank financial institutions (NBFIs), which are crucial for the alternative lending landscape.
- Lender of Last Resort (LOLR) Functionality: The Bank of Japan (BOJ) continues to play a critical role as a lender of last resort, providing liquidity to financial institutions facing shortages. This function is vital for maintaining stability in the financial system, particularly for non-bank financial institutions that may be involved in alternative lending.
Focus on External Financing
- Concerns Over Reliance on External Finance: The Japanese authorities have expressed concerns regarding the heavy reliance of enterprises on external finance rather than internal sources. This concern is particularly relevant for the alternative lending sector, as it highlights the need for a balanced approach to financing that includes both traditional and alternative sources.
It breaks down market opportunity by type of payment instrument, loan types, and consumer behavior. In addition, it provides a snapshot of marketing objective and industry spend dynamics in Japan. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This report provides in-depth data-centric analysis of Alternative Lending industry in Japan through 125 tables and 150 charts. Below is a summary of key market segments.Japan Economic Indicators
- Gross Domestic Product at Current Prices
- Population
- Unbanked Population
- Unemployment Rate
- Loan Default Rate
Japan Alternative Lending Market Size and Forecast
- Transaction Value
- Average Transaction Value
- Transaction Volume
Japan Alternative Lending Market Size and Forecast by End User
- End User - Business
- End User - Consumer
Japan Alternative Lending Market Size and Forecast by Finance Models
- P2P Marketplace Consumer Lending
- P2P Marketplace Business Lending
- P2P Marketplace Property Lending
- Balance Sheet Consumer Lending
- Balance Sheet Business Lending
- Balance Sheet Property Lending
- Invoice Trading
- Debt Based Securities
- Equity Based Crowd Funding
- Real Estate Crowd funding
Japan Alternative Lending Market Size and Forecast by Payment Instrument - Transaction Value, Volume and Average Value
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Japan Alternative Lending Market Size and Forecast by Payment Instrument to Model
Alternative Lending Market Size and Forecast by Payment Instrument to P2P Marketplace Consumer Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to P2P Marketplace Business Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to P2P Marketplace Property Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Balance Sheet Consumer Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Balance Sheet Business Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Balance Sheet Property Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Invoice Trading
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Debt Based Securities
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Equity Based Crowd Funding
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Real Estate Crowd funding
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Japan Alternative Lending Market Size and Forecast by Loan Types
- B2C Loans
- Personal Loan
- Payroll Advance
- Home Improvement
- Education/Student Loans
- Point of Sale
- Auto Loans
- Medical Loans
- B2B Loans
- Lines of Credit
- Merchant Cash Advance
- Invoice Factoring
- Revenue Financing
Japan Alternative Lending Analysis by Consumer Attitude and Behaviour
- By Age
- By Income
- Gender
Reasons to buy
- Gain a thorough understanding of the Alternative Lending market dynamics: Market opportunities, significant trends, and forecasting (2019 - 2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
- Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Alternative Lending markets.
- Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Alternative Lending industry.
- Through industry intelligence, forward-looking research of Alternative Lending market spend, and key opportunities in Japan, develop proactive and profitable company plans.
Table of Contents
1. About this Report
2. Japan Economic Indicators
3. Japan Alternative Lending Industry Attractiveness
4. Japan Alternative Lending Market Size and Forecast by End User
5. Japan Alternative Lending Market Size and Forecast by Finance Models
6. Japan Alternative Lending Market Size and Forecast by Payment Instrument
7. Japan Alternative Lending Market Size and Forecast by Payment Instrument to Model
8. Japan Alternative Lending Market Size and Forecast by Loan Types
9. Japan Alternative Lending Analysis by Consumer Attitude and Behaviour
10. Further Reading
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 189 |
| Published | September 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 4.7 Billion |
| Forecasted Market Value ( USD | $ 8 Billion |
| Compound Annual Growth Rate | 14.5% |
| Regions Covered | Japan |
