Green Tea Market - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 -(By Type Coverage, Taste Coverage, Form Coverage, Distribution Channel Coverage, Geographic Coverage and Leading Companies)

Green tea market valuation poised to take a leap from US$15.9 Bn (2022), to US$24.7 Bn by 2030-end

The global green tea market is poised for significant growth, with sales projected to increase from $15.9 billion in 2022 to an estimated $24.7 billion by the end of 2030, demonstrating a robust CAGR of 9% expected between 2023 and 2030, as per the comprehensive analysis conducted.

Key Highlights

• Growing Consumer Awareness and Health Benefits The green tea market is thriving due to increased consumer awareness of the potential health benefits of consuming green tea and a desire to support environmentally friendly and sustainable agricultural practices.
• Rich in Antioxidants Green tea's high content of antioxidants, particularly epigallocatechin gallate (EGCG), has gained recognition for its potential to combat free radicals and reduce oxidative stress, contributing to its appeal in the market.
• Challenges with Shelf-life The market for green tea faces challenges related to its susceptibility to oxidation and quality degradation compared to black tea, making freshness maintenance a key concern, especially in unfavorable storage conditions.
• Sencha Dominates In 2022, Sencha led the market due to its expanding consumer popularity and numerous health benefits, including its higher flavonoid and antioxidant content.
• Tea Bags & Sachets in Demand The tea bags & sachets market has expanded rapidly worldwide due to convenience and the rising popularity of portable food and beverages.
• Supermarkets/Hypermarkets Lead Distribution The supermarket/hypermarket category is experiencing significant growth due to the wide range of products they offer, aided by advancements in storage methods.
• Asia Pacific Leads Global Market Asia Pacific holds the largest global green tea market share due to its elevated production and consumption of various green tea varieties, driven by the increasing popularity of functional and flavored green teas for health and skincare.
• North America's Rapid Growth North America is expected to have the fastest growth rate in the green tea market during the forecast period, driven by the rising popularity of natural and green products and the growing acceptance of healthy lifestyles, including the demand for green tea among health-conscious millennials.

Key Growth Drivers

• Inclination for Health Benefits The growing awareness of antioxidants, especially in the context of health and wellness, has propelled the green tea market. Green tea, known for its high levels of antioxidants, has become a preferred choice for health-conscious consumers seeking potential health benefits.
• Low Caffeine Content Green tea's relatively lower caffeine content compared to coffee and black tea appeals to a broader audience, including those who are sensitive to caffeine or seeking a healthier daily beverage choice.

Major Restraints

• Lower Shelf-life Green tea has a shorter shelf life compared to other tea varieties, making it more susceptible to oxidation and quality degradation over time, which poses challenges for maintaining product quality.
• Cultural Habits and Preferences In regions with strong coffee cultures or other beverage preferences, green tea's adoption can be hindered due to differences in consumer tastes and habits rooted in local customs.

Key Trends and Opportunities

• Functional and Specialty Green Teas The market can benefit from the development of functional green teas enriched with additional health-promoting ingredients and specialty green teas, including rare and unique varieties.
• Flavour Innovations Introducing new and exotic flavor profiles in green tea can appeal to a wider consumer base, catering to evolving taste preferences and creating a more diverse tea-drinking experience.

Global Green Tea Market DROs

Regulatory Impact

Regulations related to food safety, labeling, and quality standards significantly shape the green tea industry. Stringent quality control standards ensure tea products meet safety and health requirements, and adherence to these regulations is crucial for maintaining consumer trust.

Certification plays a vital role, with organizations like INDOCERT, IMO Control, ECOCERT SA, Naturland-India, SGS India Private Limited, Onecert Asia Agri Certification Private Limited, and SKAL International Ltd. certifying green tea products as eco-friendly and sustainable. Certification bodies such as INDOCERT uphold National Standards for Green Products, supported by the Government of India's National Program for green production.

Competitive Landscape Analysis

The global green tea market is highly competitive, with several companies vying for market share. Brands leverage marketing strategies, fundamental processing enhancements, and innovation in flavors to gain a competitive edge. The addition of green tea in various flavors is a common strategy to attract a diverse consumer base.

Leading Companies in the Global Green Tea Market

1. Associated British Foods plc

2. AMORE Pacific Corp

3. Unilever plc

4. Tata Consumer Products Limited

5. The Bigelow Tea Company

6. The Republic of Tea, Inc.

7. The Stash Tea Company

8. Tazo Tea Company

9. Shangri La Tea Company

10. Newman’s Own, Inc.

11. Compass Tea Company

12. Davidson’s Green

13. Little Red Cup Tea Co.

14. Numi Inc.

15. Frontier Natural Products

16. Kirin Beverage Corp

17. Oishi Group Plc

18. Oregon Chai Inc.

19. Yogi Tea

20. Buddha Teas

21. ITO EN

22. Twinings

23. Pukka Herb.