North America Podcast Advertising Market Size, Share & Industry Trends Analysis Report By Ad Type, By Campaign Type (Direct Response Ad, Brand Awareness Ad and Branded Content), By Content Genre, By Industry, By Country and Growth Forecast, 2023 - 2030

The North America Podcast Advertising Market would witness market growth of 13.9% CAGR during the forecast period (2023-2030).

The market has experienced significant growth and evolution in recent years, driven by the popularity of podcasts as a medium for content creation and advertising. Podcast advertising spending has steadily increased yearly, attracting advertisers from various industries. It offers various ad formats, including host-read ads, pre-roll, mid-roll, post-roll ads, and dynamically inserted ads. These formats allow advertisers to align their message with the podcast content and audience. Services are particularly effective in building trust with the audience. Advertisers often prefer this format for its authenticity.

Moreover, podcast audiences are highly engaged and often connect strongly with their favorite shows and hosts. This level of engagement makes podcast advertising an effective way to connect with a receptive audience. Podcasts cover various topics and genres, allowing advertisers to target specific niches and demographics effectively. Advertisers can choose podcasts that align with their products or services. Podcast ads are often integrated into the content and delivered by hosts. This native advertising approach tends to be less disruptive and more engaging, leading to higher listener retention.

According to the report Computer and Internet Use in the United States published in 2018 and updated in 2021 by the Census Bureau of America, 85% of households had a broadband internet subscription. Ownership of smartphones has surpassed that of all other computing devices. 84% of households had smartphones, compared to 78% with a desktop or laptop. Moreover, according to the Government of Canada, 88.1% of Canadians above 15 years owned a smartphone in 2018. These factors will help boost the demand in the North America region.

The US market dominated the North America Others Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $533.9 million by 2030. The Canada market is experiencing a CAGR of 17.6% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 16.9% during (2023 - 2030).

Based on Ad Type, the market is segmented into Host-Read Ads and Pre-Roll Ads & Others. Based on Campaign Type, the market is segmented into Direct Response Ad, Brand Awareness Ad and Branded Content. Based on Content Genre, the market is segmented into News & Politics, Comedy, Society & Culture, Sports and Others. Based on Industry, the market is segmented into BFSI, IT & Telecommunication, Travel & Tourism, Healthcare & Lifesciences, Media & Entertainment, Retail & eCommerce, Automotive, Food & Beverages and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AdvertiseCast, LLC (Liberated Syndication), Acast AB, Amazon.com, Inc., Audacy Inc., Podbean Tech Inc., SoundCloud Global Limited & Co. KG, Spotify Technologies S.A., Stitcher Media LLC (Sirius XM Holdings Inc.), Clear Link Technologies, LLC (Sykes Enterprises) and True Native Media

Scope of the Study

Market Segments Covered in the Report:

By Ad Type

• Host-Read Ads
• Pre-Roll Ads & Others

By Campaign Type

• Direct Response Ad
• Brand Awareness Ad
• Branded Content

By Content Genre

• News & Politics
• Comedy
• Society & Culture
• Sports
• Others

By Industry

• BFSI
• IT & Telecommunication
• Travel & Tourism
• Healthcare & Lifesciences
• Media & Entertainment
• Retail & eCommerce
• Automotive
• Food & Beverages
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• AdvertiseCast, LLC (Liberated Syndication)
• Acast AB
• Amazon.com, Inc.
• Audacy Inc.
• Podbean Tech Inc.
• SoundCloud Global Limited & Co. KG
• Spotify Technologies S.A.
• Stitcher Media LLC (Sirius XM Holdings Inc.)
• Clear Link Technologies, LLC (Sykes Enterprises)
• True Native Media

Unique Offerings

• Exhaustive coverage
• The highest number of Market tables and figures
• Subscription-based model available
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• Assured post sales research support with 10% customization free