French Fries Global Market Opportunities and Strategies to 2032

This report describes and explains the french fries market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global french fries market reached a value of nearly $15.3 billion in 2022, having grown at a compound annual growth rate (CAGR) of 3.3% since 2017. The market is expected to grow from $15.3 billion in 2022 to $20.5 billion in 2027 at a rate of 6.0%. The market is then expected to grow at a CAGR of 7.0% from 2027 and reach $28.8 billion in 2032.

Growth in the historic period resulted from strong economic growth in emerging markets, growth of fast-food restaurants, and a rise in disposable income. Factors that negatively affected growth in the historic period were the rise in health concerns and the fluctuating potato prices.

Going forward, increasing demand for ready-to-eat products, rise in the youth population, increasing online food delivery, and rising urbanization will drive the growth. Factors that could hinder the growth of the french fries market in the future the shortage of skilled workforce.

The french fries market is segmented by product into fresh and frozen. The frozen market was the largest segment of the french fries market segmented by product, accounting for 83.7% of the total in 2022. Going forward, the frozen segment is expected to be the fastest growing segment in the french fries market segmented by product, at a CAGR of 6.0% during 2022-2027.

The french fries market is segmented by distribution channel into supermarkets and hypermarkets, convenience stores, online, distributors, direct purchase. The supermarkets and hypermarkets market was the largest segment of the french fries market segmented by distribution channel, accounting for 32.7% of the total in 2022. Going forward, the online segment is expected to be the fastest growing segment in the french fries market segmented by distribution channel, at a CAGR of 7.4% during 2022-2027.

The french fries market is segmented by end use into food service and retail. The food service market was the largest segment of the french fries market segmented by end use, accounting for 63.6% of the total in 2022. Going forward, the retail segment is expected to be the fastest growing segment in the french fries market segmented by end use, at a CAGR of 6.2% during 2022-2027.

North America was the largest region in the french fries market, accounting for 44.8% of the total in 2022. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the french fries market will be North America and Asia-Pacific where growth will be at CAGRs of 6.4% and 6.1% respectively. These will be followed by Western Europe and South America where the markets are expected to grow at CAGRs of 5.7% and 5.3% respectively.

The french fries market is fairly concentrated, with a few large players dominating the market. The top ten competitors in the market made up to 36.73% of the total market in 2022. McCain Foods Limited was the largest competitor with 13.85% share of the market, followed by Lamb Weston Holdings Inc with 12.22%, Farm Frites International B.V. with 5.38%, JR. Simplot Company with 2.37%, The Kraft Heinz Company with 1.73%, Aviko B.V. with 0.61%, Checkers Rally's with 0.36%, Albert Bartlett and Sons with 0.12%, Agristo N.V. with 0.04%, and Agrarfrost with 0.04%.

The top opportunities in the french fries market segmented by product will arise in the frozen segment, which will gain $4.4 billion of global annual sales by 2027. The top opportunities in the french fries market segmented by distribution channel will arise in the supermarkets and hypermarkets segment, which will gain $1.7 billion of global annual sales by 2027. The top opportunities in the french fries market segmented by end use will arise in the food service segment, which will gain $3.2 billion of global annual sales by 2027. The french fries market size will gain the most in the USA at $2.3 billion.

Market-trend-based strategies for the french fries market include increasing investments, focus on adoption of robots in food preparation, increasing focus on offering healthier french fries options, products innovations, and focus on launching french fries that are suitable for vegan diets.

Player-adopted strategies in the french fries market include strengthening operational capabilities through strategic investments and enhancing business capabilities through the launch of new products.

To take advantage of the opportunities, the recommends the french fries companies to focus on adopting robots in food preparation, focus on french fries suitable for vegan diets, focus on healthier options, focus on increasing investments, focus on fast-growing product types, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, focus on online marketing, continue to use B2B promotions, target millennials and gen z, target local retailers and focus on online consumers.