Point of Sale Display Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Point Of Sale Display Market is anticipated to expand significantly, rising from USD 16.99 Billion in 2025 to USD 29.82 Billion by 2031, reflecting a compound annual growth rate of 9.83%. These marketing fixtures, strategically placed in high-traffic areas or near checkouts, are engineered to highlight specific products and encourage impulsive buying decisions. The market is primarily propelled by fierce competition among consumer brands, which drives the need for impactful visual merchandising to grab attention and distinguish items. Additionally, the industry benefits from strategies aimed at increasing transaction values through unplanned purchases and the persistent consumer preference for physical stores to discover new products.

Data from the National Retail Federation indicates that retail sales in 2024 were expected to hit $5.28 trillion, with brick-and-mortar locations contributing roughly 70 percent of that figure. Despite this strong economic backing, the sector confronts substantial hurdles regarding environmental sustainability. Growing regulatory pressure and consumer demand for eco-conscious practices are forcing a shift away from single-use materials toward more expensive green alternatives. This transition threatens to squeeze production margins and introduce logistical complications that could potentially slow the market's rapid growth trajectory.

Market Drivers

A major catalyst for the uptake of sophisticated Point of Sale (POS) displays is the escalating competition within the retail landscape, especially in the Fast-Moving Consumer Goods (FMCG) sector. With retailers aggressively growing their private label offerings to compete with national brands, high-profile fixtures have become crucial for product differentiation and influencing decisions at the shelf.

This movement is supported by the Private Label Manufacturers Association, which reported in March 2025 that store brand sales reached a record high of $271 billion in 2024. Consequently, brands are dedicating significant resources to unique structural designs to ensure visibility in crowded stores, a strategy further validated by the National Association of Convenience Stores in December 2025, noting a 5.06 percent year-over-year rise in U.S. retail sales for the first eleven months, highlighting the importance of in-store marketing.

Concurrently, the sector is being transformed by the incorporation of digital signage and interactive technologies into POS displays. Merchandisers are increasingly replacing static cardboard units with dynamic, tech-enhanced versions capable of displaying real-time content to deepen consumer engagement. This evolution is spurred by digital media's ability to hold shopper attention better than traditional methods; for example, a company report by AIScreen in October 2025 revealed that digital signage resulted in a 55 percent higher ad recall rate among retail shoppers. By utilizing these digital tools, brands can instantly update promotions and craft immersive experiences that trigger impulse buys more effectively than standard displays.

Market Challenges

The Point of Sale (POS) display industry is currently navigating a significant obstacle regarding the pressing need for environmental sustainability and the minimization of single-use materials. As ecological awareness rises and regulations become stricter, manufacturers are under pressure to switch from affordable plastics to pricier green alternatives like metal, corrugated board, or biodegradable composites. This transition drives up production expenses and creates complicated logistical issues related to material sourcing and waste disposal, placing direct pressure on profit margins. As a result, the capital needed to create and distribute these compliant solutions restricts the financial agility required for rapid innovation and market growth.

This operational pressure is largely driven by growing public demand for ethical retail standards. According to the National Retail Federation, over 50 percent of consumers in 2024 cited environmental concern as a top priority. This intense scrutiny compels retailers and brands to implement sustainable display fixtures, notwithstanding the higher costs, to preserve brand reputation and customer loyalty. The requirement to absorb these increased expenses to satisfy consumer expectations effectively lowers overall profitability and hinders the broader expansion potential of the global market.

Market Trends

The Global Point Of Sale Display Market is undergoing a fundamental transformation through the convergence of physical and digital realms using NFC and QR technologies. Retailers are increasingly integrating Near Field Communication (NFC) tags and Quick Response (QR) codes into display units, turning static fixtures into interactive portals that bridge offline shopping with online engagement. This "phygital" strategy permits customers to immediately access augmented reality tutorials, sustainability details, and product information via smartphones, enhancing trust and transparency at the shelf. According to a report by Tetra Pak in April 2025 titled 'Connected Packaging Boosts Engagement and Sales,' these connected experiences can drive sales increases of up to 20 percent, motivating brands to embed such technologies into their physical assets.

At the same time, the inclusion of Artificial Intelligence for real-time personalization is reshaping how POS displays interact with consumers. Moving beyond repetitive digital loops, sophisticated AI algorithms are now used to assess real-time store traffic, time-of-day factors, and local demographics to dynamically tailor promotional content on digital screens. This trend mirrors the rising consumer demand for customized interactions similar to online experiences. This need for relevance is supported by Shopify's '8 Retail Technology Trends for 2026' report from September 2025, which notes that 50 percent of shoppers believe personalized offers significantly enhance their experience. Consequently, manufacturers are focusing on creating AI-enabled units that deliver hyper-targeted messaging to optimize conversion rates.

Key Players Profiled in the Point Of Sale Display Market

• Elo Touch Solutions, Inc.
• HP Inc.
• Samsung Electronics Co., Ltd.
• NCR Corporation
• Diebold Nixdorf, Inc.
• Posiflex Technology, Inc.
• Sharp Electronics Corporation
• Toshiba Corporation
• Radiant Technology, Inc.
• Bematech

Report Scope

In this report, the Global Point Of Sale Display Market has been segmented into the following categories:

Point Of Sale Display Market, by Product Type:

• Free-Standing Displays
• Countertop Displays
• Static Point Of Sale Displays

Point Of Sale Display Market, by End-Users:

• Food & Beverages
• FMCG
• Pharmaceutical
• Retail
• Others

Point Of Sale Display Market, by Material:

• Corrugated Board
• Plastic
• Metal
• Glass
• Others

Point Of Sale Display Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Point Of Sale Display Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.