South Africa Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2023 Update

The Tourism Source Market Insight: South Africa report provides a thorough insight into the South African domestic and outbound tourism market. The report looks at the profiles of South African tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into South Africa's outbound travel market.

Key Highlights

• Sun and beach holidays are the most preferred type of holiday among South African travelers, with respondents opting for this type of travel. The second most popular holiday type is Visiting Friends and Relatives (VFR) with respondents opting for this.
• According to the findings of the Consumer Survey, 81% of South African travelers make their travel choices based on the cost of the trip and ss% on the basis of accessibility. Friends and family recommendations is another important factor, with respondents considering it while making travel plans and selecting their preferred travel destination.
• Travel by land is overwhelmingly the most preferred choice for domestic trips, accounting for domestic trips in xx. Many even took to travel to the neighboring nations by car, even though they might take longer hours than air travel.
• According to The Consumer Survey Q3 2021, South African travelers prefer an adventure/sport holiday. India, with its varied biodiversity and large number of reserve forests is a prime spot for wildlife safari, bird watching and living amidst nature.With the ICC Men’s World Cup 2023 being held in India, the number of South Africans travelling to India to watch cricket live is set to spike.
• The largest traveler type for international holidays are couples. About the total outbound trips taken, were by couples. The couples outbound user segment is expected to rebound to reach xx million by xx (CAGR xx-xx: xx%), leading outbound travel flows at all trips.

Scope

• This report is part of the publisher's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into South Africa's outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in South Africa's domestic and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of South African tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.