Beer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Global Beer market was valued at USD 850.21 billion in 2024 and is expected to grow to USD 987.34 billion by 2030 with a CAGR of 5.22% during the forecast period. The Beer market is driven by the increasing consumer demand for diverse and innovative beer options. The rising popularity of craft beer, with its unique flavors and styles, has captured the attention of a broad range of consumers.

Also, growing disposable incomes, especially in emerging markets, have contributed to higher beer consumption. Social and cultural factors, including the increasing trend of social gatherings, festivals, and celebrations centered around beer, further fuel market growth. The expanding distribution networks, including the growth of online sales and bars/restaurants, make beer more accessible to consumers worldwide. Also, the shift toward healthier lifestyle choices has led to the rise of low-alcohol, non-alcoholic, and organic beer options, meeting the demand for more health-conscious beverages.

Key Market Drivers

Rising Consumption of Beer

The rising consumption of beer is a significant driver in the global beer market. As a part of this, according to a recent study, as of 2022, global beer consumption reached about 192.1 million kiloliters (an increase of 2.9% from the previous year), marking a 1.0% rise compared to 2019 and indicating a recovery trend from the COVID-19 pandemic. As beer continues to be a popular alcoholic beverage worldwide, it is driven by both traditional consumption patterns and evolving social trends. Social and cultural factors play a pivotal role, with beer often being consumed during social gatherings, festivals, and sporting events.

The growth of casual drinking and beer’s association with celebrations and relaxation contribute to its increasing consumption. Also, the expanding middle-class population, particularly in emerging markets like Asia-Pacific, is contributing to higher disposable incomes, enabling more consumers to purchase beer. The growing acceptance of alcohol consumption in new markets, along with increased availability in both developed and developing regions, is boosting overall demand. In addition, the rise of craft beer and innovation in beer styles and flavors is attracting new consumer segments.

Younger generations are seeking more variety, and craft beer’s creative and artisanal appeal is satisfying this demand. Beer’s versatility in pairing with food, its integration into modern bar and pub cultures, and its prominence in hospitality industries further drive consumption. Also, trends like the rise of low-alcohol, non-alcoholic, and gluten-free beers cater to health-conscious consumers, encouraging broader appeal. As beer continues to evolve with new flavors, packaging, and health-conscious offerings, its consumption is expected to maintain steady growth across various demographics.

Key Market Challenges

Strict Government Norms

Strict government regulations pose a significant challenge in the global beer market. Governments worldwide impose various rules on the production, distribution, and sale of alcoholic beverages to address health, safety, and social concerns. These regulations often include high taxes, stringent labeling requirements, advertising restrictions, and age limitations, which can impact the profitability and growth of beer brands. In some countries, restrictions on the hours during which alcohol can be sold or limitations on alcohol content can disrupt business operations and consumer access.

Also, compliance with differing regulations across regions can be complex for global beer manufacturers, requiring them to adjust formulations, packaging, and marketing strategies for each market. For example, some countries have strict laws regarding alcohol advertising, preventing brands from using certain imagery or channels to promote their products.

Environmental regulations also pose challenges, particularly in areas where sustainability practices are becoming more stringent. Breweries are under pressure to reduce water usage, cut down on carbon emissions, and adopt sustainable packaging, which can increase production costs. These strict government norms, while designed to ensure public safety, can increase operational costs, limit market access, and complicate global expansion efforts for beer manufacturers. As a result, brewers must carefully navigate these regulations to remain competitive and compliant, which can be both time-consuming and resource intensive.

Key Market Trends

Rising Popularity of Craft Beer

The rising popularity of craft beer is one of the most significant trends shaping the global beer market. Craft beer, known for its distinctive flavors, quality ingredients, and artisanal brewing techniques, has gained a loyal following among consumers seeking unique and high-quality beverage options. This trend is particularly prominent among younger, more adventurous drinkers who are eager to explore a wide range of flavors beyond traditional lagers and ales.Craft breweries offer an extensive variety of styles, including IPAs, stouts, sours, and seasonal brews, which cater to diverse and evolving consumer tastes.

The emphasis on innovation in brewing methods and ingredient sourcing, such as the use of locally grown hops or experimental brewing techniques, has further contributed to the allure of craft beer. In addition to flavor innovation, craft beer often appeals to consumers’ desire for authenticity, with many small breweries focusing on their local communities and sustainability.

Craft beer has also become a social and cultural phenomenon, with many consumers seeking unique brews to pair with food or enjoy during social events, festivals, and gatherings.As the craft beer movement continues to grow, larger beer companies have taken notice and are investing in craft beer brands or creating their own craft-inspired products to meet the increasing demand. The popularity of craft beer is expected to continue driving growth in the beer market as consumers prioritize quality, variety, and authenticity in their beer choices.

Key Market Players

• Asahi Group Holdings, Ltd
• Carlsberg Breweries A/S
• Diageo Plc
• Heineken N.V.
• Saigon Beer-Alcohol-Beverage Corporation
• Platinum Beers
• Anheuser Busch Inc
• Devans Modern Breweries Limited
• Inbrew Beverages Private Limited
• United Breweries Ltd

Report Scope:

In this report, the Global Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Beer Market, By Type:

• Ale
• Lager
• Lambic

Beer Market, By Production:

• Macro Brewery
• Micro Brewery
• Craft Brewery

Beer Market, By Packaging:

• Bottles
• Cans

Beer Market, By Category:

• Alcoholic
• Non- Alcoholic

Beer Market, By End User:

• Residential
• Commercial

Beer Market, By Region:

• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Indonesia
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Beer Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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