Cybersecurity Awareness Training Market Report: Trends, Forecast and Competitive Analysis to 2030

The global cybersecurity awareness training market is expected to reach an estimated $12.6 billion by 2030 with a CAGR of 30.4% from 2024 to 2030. The major drivers for this market are the rising awareness of the need for cybersecurity training, the expanding use of the internet in developing and low-income nations, and the growing use of smartphones, wearable technology, and detachable devices in emerging economies.

The future of the global cybersecurity awareness training market looks promising with opportunities in privacy training, secure code training, in app/contextual training, and role based training markets.

• Within the organization size category, enterprises will remain the largest segment over the forecast period because of large budgets for cybersecurity training and are more likely to have complex IT environments that require employees to have a higher level of cybersecurity awareness.
• In terms of region, North America will remain the largest region over the forecast period because of the high internet penetration rates that local businesses must contend with, as well as, the increasing need for cybersecurity and data security management in this region.

Emerging Trends in the Cybersecurity Awareness Training Market

Several leading emerging trends mark the evolution of the cybersecurity awareness training market, shaping how organizations conduct employee education and risk management.

• Integration of AI and Machine Learning: AI and machine learning technologies are increasingly being used to build adaptive training programs. These technologies work by assessing user behavior and threats to tailor training content, making it more relevant and effective. This trend helps tackle specific vulnerabilities and ensures that training programs remain relevant as new cyber threats arise.
• Gamification and Interactive Training: Techniques such as simulations and interactive scenario-based learning are being used to improve engagement and retention. This approach makes organizational training more engaging by incorporating game-like elements, which help employees develop the skills needed to face challenges.
• Regulatory Compliance Focus: With the development of new legislation and regulations, such as the General Data Protection Regulation (GDPR), there is an increasing focus on making training programs more compliant. This reflects the fact that organizations are committed to ensuring they do not face fines for noncompliance. More legal and regulatory elements are being integrated into training modules to ensure employees understand their responsibilities.
• Mobility and Remote Solutions for Training: With the rise of remote working, there has been a trend toward mobile and remote-friendly training solutions. These platforms offer flexibility, enabling training to be conducted from anywhere in the world. This trend is crucial for organizations with a distributed workforce or those adopting hybrid work models.
• Continuous Learning and Updates: Continuous learning is becoming central in cybersecurity awareness training. Training programs are being updated regularly to address newly identified threats and vulnerabilities. Organizations are moving away from the traditional one-time training model and towards a sustained approach, ensuring employees stay up-to-date on new developments and best practices in cybersecurity.

These trends are reshaping the Cybersecurity Awareness Training market, which is now focused on customized, interactive, and up-to-date training solutions. Advanced technologies are being integrated, with a compliance-oriented approach and adaptation to remote work - factors that are driving continuous improvements in how cybersecurity awareness and employee education are managed.

Recent Developments in the Cybersecurity Awareness Training Market

Recent developments in the cybersecurity awareness training market reflect technological advancements, changes in regulatory environments, and shifting organizational needs.

• Advanced Simulation Technologies: Advanced simulation technologies, including realistic phishing-attack simulations and interactive scenarios, contribute significantly to making training more effective. They provide employees with hands-on experience in dealing with cyber threats and improve their ability to identify and respond to attacks.
• AI-Driven Personalization: AI-driven personalization has gradually permeated the industry. In AI-driven platforms, user behavior and learning pattern analysis are automated to deliver relevant training content, making it much more effective.
• Compliance Regulatory Integration: Training programs are increasingly integrating elements of compliance with regulations such as GDPR and CCPA. As a result, employees gain a better understanding of cybersecurity requirements alongside regulatory ones, enabling the organization to avoid penalties by ensuring data protection.
• Mobile and Remote Training Solutions: As more employees work remotely, organizations have embraced mobile-friendly and remote training solutions. The flexibility and accessibility offered by these platforms make it easier for employees to participate in training from any location, provided there is internet access. This aspect has become essential for companies with employees spread across various geographical locations.
• Continuous Learning: This concept sees organizations adopting continuous learning models, where training is regularly updated to address new threats. This helps employees stay up to date with the latest trends and best practices in cybersecurity, keeping them continually aware and prepared.

These are some of the trends and developments that enhance the effectiveness and reach of cybersecurity awareness training programs. Advanced simulation technologies, AI-driven personalization, compliance integration, and mobile solutions all facilitate how organizations educate their employees about cybersecurity risks and best practices.

Strategic Growth Opportunities for Cybersecurity Awareness Training Market

Cybersecurity awareness training presents many strategic growth opportunities across key applications, driven by increasing demands for employee education and risk management.

• Enterprise Security Programs: There is a huge opportunity to design comprehensive training programs for large enterprises. Such training can address complex cybersecurity threats and regulatory requirements, offering tailored solutions to meet the diverse needs of organizations.
• Small and Medium-Sized Enterprises: Small and medium-sized enterprises (SMEs) are emerging as a key growth market for affordable and scalable training solutions. Low-cost, easy-to-implement-and-manage training programs enable SMEs to enhance their cybersecurity posture.
• Healthcare Sector: Due to the sensitivity of patient data, the healthcare sector is highly specialized in terms of cybersecurity. Specialized training programs focused on healthcare-specific threats and compliance requirements represent one of the most important growth opportunities for this industry.
• Financial Services: The financial sector is one of the most regulated and targeted industries in terms of cyber threats. Training programs addressing financial industry-specific threats and regulatory compliance can significantly improve the security posture of organizations in this sector.
• Education: Today, cybersecurity training is also being offered to educational institutions to protect sensitive information and train students. The development of specialized training programs for educational institutions meets the evolving demand for cybersecurity awareness in this sector.

These growth opportunities highlight several key areas in the cybersecurity awareness training market across various industries. The focus on enterprise security, SMEs, healthcare, financial services, and educational institutions underscores the different needs and the potential for customized solutions.

Cybersecurity Awareness Training Market Driver and Challenges

The various factors that drive the growth of cybersecurity awareness training include technological, economic, and regulatory factors. Understanding these drivers and challenges is vital for navigating the market landscape.

The factors responsible for driving the cybersecurity awareness training market include:

• Increasing Cyber Threats: The rise in the frequency and sophistication of cyber-attacks increases the demand for effective cybersecurity awareness training. As a result, organizations are investing in training programs to reduce risks and protect sensitive information from evolving threats.
• Regulatory Compliance: Strict regulations, such as GDPR and CCPA, are forcing organizations to invest in cybersecurity awareness training to maintain compliance and avoid penalties. For organizations, training programs are one of the key ways to meet regulatory requirements and ensure data protection.
• Remote Work: The significant rise in remote work has created a demand for training that is accessible, flexible, and on demand. There is a growing need for training platforms that can serve remote and mobile workers, helping to enhance cybersecurity awareness across the workforce.
• Technological Advances: Innovations in training technologies, such as AI-driven personalization and gamification, are continuously improving the effectiveness of cybersecurity training programs. These advancements make training more engaging, interactive, and personalized.
• Increased Awareness of Cyber Threats: Growing awareness among organizations and employees about the risks of cybersecurity incidents is driving demand for comprehensive training programs. As cyber threats continue to evolve, there is a heightened emphasis on proactive employee education.

Challenges in the cybersecurity awareness training market include:

• High Costs: Developing and implementing sophisticated cybersecurity training programs can be expensive. The cost of acquiring advanced training solutions and regularly updating content can be unaffordable for some organizations.
• Retention of Training Content: Retaining and applying knowledge gained from training can be challenging for employees. Continuous retraining is required to maintain high levels of awareness and preparedness.
• Diverse Training Needs: Training needs vary widely across different industries and organizations of various sizes. Tailoring training to address diverse threats and meet regulatory requirements can require significant effort and resources.

The drivers for cybersecurity awareness training include increasing cyber threats, regulatory requirements, remote work trends, technological advances, and increased awareness. Challenges include high costs, retention of training content, and the diverse training needs of the workforce. Together, these factors shape the growth and effectiveness of the market.

List of Cybersecurity Awareness Training Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies cybersecurity awareness training companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base.

Some of the cybersecurity awareness training companies profiled in this report include:

• KnowBe4
• Broadcom
• Kaspersky
• Barracuda Networks
• Sophos
• Cofense
• ProofPoint

Cybersecurity Awareness Training by Segment

The study includes a forecast for the global cybersecurity awareness training by organization size, training type, and region.

Organization Size [Analysis by Value from 2018 to 2030]:

• Small Business
• Mid-Sized Business
• Enterprises

Training Type [Analysis by Value from 2018 to 2030]:

• Privacy Training
• Secure Code Training
• In App/Contextual Training
• Role based Training

Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Cybersecurity Awareness Training Market

The rise of cyber threats has driven much-needed development in the cybersecurity awareness training market globally. Additionally, regulatory requirements and a closer watch on organizational data security have placed greater emphasis on cybersecurity awareness training than ever before. Organizations worldwide are beginning to realize that effective cybersecurity awareness training programs are essential for updating employees' knowledge and reducing cyber risks. These changes indicate that cybersecurity awareness is becoming increasingly crucial for protecting sensitive information and ensuring business integrity.

• United States: Cybersecurity awareness training is growing at an incredible rate in the U.S. due to strict regulations, such as CCPA, and the rising number of cyberattacks. Large companies are now showing greater interest in state-of-the-art training platforms that use sophisticated, simulated phishing attacks combined with engaging interactive modules to improve employee engagement. There is also noted interest in integrating AI and machine learning into training programs to customize them for particular threats and vulnerabilities.
• China: China has, over the years, continued to actively advance its cybersecurity awareness training programs as part of its overall cybersecurity strategy. Recent developments in this area include government-mandated training for businesses to comply with the Cybersecurity Law. Companies are increasingly considering localized training solutions that specifically address the region's regulatory requirements and cyber threats.
• Germany: The emphasis on cybersecurity training in Germany has been strengthened by the EU's General Data Protection Regulation (GDPR), which prompted the integration of GDPR compliance modules into training programs. Companies in the country are using deep analytics to monitor and improve the effectiveness of these training programs. Additionally, there is a growing investment in continuous education programs to help organizations stay up to date with evolving cyber threats.
• India: The cybersecurity awareness training market in India is growing due to the rise in cyber threats and regulatory requirements, such as the IT Act. Recent trends in the Indian market include the adoption of mobile-friendly training solutions to reach a wider audience, the integration of real-life case studies for practical learning, and the affordability of training solutions to meet the diverse needs of businesses.
• Japan: With the increasing number of cyberattacks and changes in regulations regarding data protection, cybersecurity awareness training programs have significantly increased in Japan. Key recent developments include the gamification of training platforms, incorporating full VR simulations to engage employees. Additionally, there is a growing need to integrate training into the broader context of organizational resilience and risk management.

Features of the Global Cybersecurity Awareness Training Market

• Market Size Estimates: Cybersecurity awareness training market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
• Segmentation Analysis: Cybersecurity awareness training market size by organization size, training type, and region in terms of value ($B).
• Regional Analysis: Cybersecurity awareness training market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different organization size, training type, and regions for the cybersecurity awareness training market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cybersecurity awareness training market.
• Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers the following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the cybersecurity awareness training market by organization size (small business, mid-sized business, and enterprises), training type (privacy training, secure code training, in app/contextual training, and role based training), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?