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How to Create Innovation. The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation. Edition No. 1

  • Book

  • 464 Pages
  • June 2024
  • John Wiley and Sons Ltd
  • ID: 5910316

Transform any organization with proven strategies and tools for innovation

Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases which you can download and start applying to your organization immediately.

Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:

  • Uncover opportunities by finding your niche and devising a more nuanced business strategy
  • Lead culture change by recognizing and avoiding common reasons for failure
  • Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model


With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.

Table of Contents

1 Introduction 8

Let's UNITE & create a world worth living in!

2 Understanding Context 16

A new understanding of growth and change

3 Laying the Foundation for Innovation 46

Creating the prerequisites for success

4 the Unite Innovation Framework 78

How organizations can create innovation in a target-oriented way,

leverage their strengths, create blue oceans, and overcome luck

5 Organization & Governance 184

Designing an environment where your innovation ambitions can bloom

6 Unlocking Culture 238

"Culture eats strategy for breakfast"

7 Business Model Innovation 306

Taming the beast

8 Leading An H2 Digital Transformation 360

A renewed understanding of digital transformation

9 Putting It Into Practice 384

Training requirements How to kick-start an innovation or transformation

initiative in a large organization

10 About 427

About Digital Leadership AG

Get to know the lead authors & key contributors

Acknowledgments

11 Index 442

Authors

Stefan F. Dieffenbacher Caroline Hüttinger Susanne M. Zaninelli Douglas Lines Andreas Rein