China has a strong position as the leading manufacturer of e-cigarette products, generating nearly 90% of the market’s $11.1bn total export value in 2022.
Germany, the Netherlands and France are key EU destinations for Chinese e-cigarette exports, with Germany serving as the primary logistics hub for the region.
The e-cigarette market is characterised by dynamic trade routes and strategies. National policies and reporting systems across different regions continue to evolve, presenting ongoing challenges and opportunities in the sector.
This report draws a broad overview of trade flows and identifies prevailing trade trends within the global e-cigarette industry.
Table of Contents
- Executive summary
- Introduction
- Global vape market
- China and its pivotal role in global exports
- Trade discrepancies
- Asia: the first stop for Chinese companies
- The US: the largest e-cigarette market
- The UK: a European hotspot for disposables
- The EU: a top export destination for China and home of re-exporting hubs
- Conclusions and future outlook
