Sweet Biscuit Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Sweet Biscuit Market is projected to expand from USD 98.61 Billion in 2025 to USD 130.34 Billion by 2031, achieving a CAGR of 4.76%. Defined as baked goods made from a dough of flour, fats, and sugar, these products often feature additions like dried fruits, nuts, or chocolate to enhance their sensory appeal. The market's growth is primarily driven by rapid urbanization and a corresponding shift toward convenience-focused lifestyles, which create a need for ready-to-eat snacks among busy consumers. Additionally, growing disposable incomes in developing regions are facilitating a transition from traditional snacks to commercially packaged biscuits, ensuring steady demand globally.

However, the industry encounters significant obstacles in the form of volatile raw material prices and increasingly strict government mandates regarding fat and sugar content, compelling manufacturers to modify established recipes. Despite these challenges, international trade continues to be a vital element of the sector's resilience and distribution network. For instance, the 'Food and Drink Federation' reported that in '2024', the United Kingdom shipped 436 million biscuits to the United States within the first nine months. This data underscores the strength of global demand even as companies manage complex regulatory and economic environments.

Market Drivers

A key factor propelling the global sweet biscuit market is continuous product innovation and flavor diversification, as manufacturers aggressively broaden their offerings to maintain brand relevance. Companies are frequently launching limited-edition items and novel flavor mixes to attract younger consumers and stimulate impulse buying. This approach not only refreshes mature product lines but also combats consumer flavor fatigue in a highly competitive retail space. For example, Pladis Global reported in October 2025, within its '2024 Annual Report', that group revenue increased by 17% year-on-year to £3.23 billion, a rise significantly supported by innovations such as the "Cola Bottle" flavor for its Jaffa Cakes brand.

The market is further driven by the rising demand for convenient, on-the-go snacking solutions necessitated by modern, fast-paced lifestyles. Urban consumers are increasingly turning to packaged baked goods for quick sustenance, generating substantial sales volumes for major industry players. This trend is reflected in recent financial results; according to Bakeryinfo.co.uk in May 2025, referencing the 'Fox's Burton's Companies improves biscuit market share in FY24' article, FBC UK saw revenue jump 28% to £491.2 million for the period ending August 2024. Similarly, The Brussels Times reported in February 2025 that Lotus Bakeries reached a turnover of €1.23 billion in 2024, a 16% increase, highlighting the global reliance on convenient snack formats.

Market Challenges

The volatility of raw material costs represents a major hurdle restricting the growth of the global sweet biscuit market. Manufacturers rely heavily on agricultural commodities such as sugar, cocoa, and wheat, yet prices for these essential ingredients fluctuate wildly due to environmental factors and supply constraints. This instability imposes severe financial pressure, as companies struggle to absorb escalating input costs while striving to keep retail prices attractive to buyers.

The intensity of this cost pressure is highlighted by recent industry data. According to the 'International Cocoa Organization', cocoa prices hit a historic high of roughly 12,900 USD per tonne in '2024'. This unprecedented spike in production costs forces manufacturers to shrink pack sizes or modify recipes to protect margins, which risks degrading product quality and diminishing consumer loyalty. Consequently, the persistent need to manage financial risks diverts resources away from innovation and expansion, effectively slowing the overall progress of the market.

Market Trends

A defining trend in the sector is sugar reduction via natural sweetener alternatives, as manufacturers reformulate products to meet strict regulations and rising consumer health consciousness. This movement goes beyond simple calorie cutting, utilizing fiber-rich ingredients and natural sweetening agents to mimic the sensory experience of traditional indulgences while improving nutritional profiles. Major companies are responding by introducing healthier versions of heritage brands that offer permissible indulgence. For instance, Pladis Global noted in August 2025, in its '2024 Sustainability Report', that innovation efforts successfully produced a McVitie's Digestive biscuit with 30% less sugar, directly addressing the demand for better-for-you snacks.

The second major trend is the transition to sustainable and eco-friendly packaging, driven by environmental advocacy and the need to reduce reliance on virgin plastics. The industry is moving away from traditional packaging in favor of circular economy principles, investing in compostable, recyclable, and paper-based materials to lower environmental impact. This shift serves as a key brand differentiator in a market where consumers value corporate responsibility. Illustrating this, the Ferrero Group stated in July 2025, in the 'Sustainability Report 2024', that 92.1% of its packaging is now recyclable, achieved through measures such as replacing polystyrene with polypropylene to significantly reduce plastic waste.

Key Players Profiled in the Sweet Biscuit Market

• Mondelez International Inc.
• Burton's Biscuit Company
• ITC Limited
• Parle Products Private Limited
• The Kellogg's Company
• Britannia Industries Limited
• Yildiz Holding AS
• Grupo Bimbo
• Bahlsen GmbH & Co. KG
• Simple Mills

Report Scope

In this report, the Global Sweet Biscuit Market has been segmented into the following categories:

Sweet Biscuit Market, by Type:

• Chocolate-coated Biscuits
• Cookies
• Filled Biscuits
• Plain Biscuits
• Sandwich Biscuits
• Others

Sweet Biscuit Market, by Source:

• Wheat
• Oats
• Millets
• Others

Sweet Biscuit Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Sweet Biscuit Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sweet Biscuit Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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