Telecom Service Assurance Market Report by Operator, Solution, Deployment, Organization Size, and Region 2024-2032

The global telecom service assurance market size reached US$ 7.7 Billion in 2023. Looking forward, the publisher expects the market to reach US$ 15.1 Billion by 2032, exhibiting a growth rate (CAGR) of 7.77% during 2023-2032. The increasing complexity of network architectures necessitating comprehensive oversight and management, growing security concerns among the masses, an enhanced focus on customer-centric approaches, and the introduction of cutting-edge technologies, such as 5G and the internet of things (IoT), represent some of the factors that are propelling the market growth.

Telecom Service Assurance Market Analysis:

• Major Market Drivers: The increasing complexity of network architectures, necessitating comprehensive oversight and management are propelling the market growth. Moreover, the growing emphasis on enhancing customer satisfaction through improved service quality coupled with the introduction of cutting-edge technologies, such as 5G and the Internet of Things (IoT), is stimulating the telecom service assurance market demand.
• Key Market Trends: The growing regulatory compliance requirements and expansion and diversification of telecom services across various sectors are fostering the market growth. Moreover, the proliferation of cloud-based solutions, the shift towards virtualized network functions, an enhanced focus on innovation, and the development of customized solutions to meet the diverse needs of consumers, are further propelling the global market.
• Competitive Landscape: Some of the prominent companies in the market include Accenture plc, Broadcom Inc., Cisco Systems Inc., Comarch S.A., Ericsson Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co. Ltd., International Business Machine Corporation, NETSCOUT Systems Inc., Nokia Oyj, and TEOCO, among many others.
• Geographical Trends: North America exhibits a clear dominance in the market owing to the proliferation of Internet of Things (IoT) devices and the rollout of 5G networks. Telecom operators in the region are increasingly focusing on improving customer experience as a competitive differentiator. Service assurance solutions play a critical role in identifying and resolving network issues proactively, thereby minimizing service disruptions and enhancing overall customer satisfaction.
• Challenges and Opportunities: The complexity of networks, the rising integration of legacy systems, and security concerns among people are some of the challenges that the market is facing. However, the deployment of 5G networks and the proliferation of IoT devices present significant opportunities for service assurance providers. These technologies require advanced monitoring and assurance capabilities to ensure high reliability and performance.

Telecom Service Assurance Market Trends:

Increasing Number of Mobile Phone Users

The rising number of mobile phone users is one of the crucial factors driving the telecom service assurance market. There has been a significant increase in mobile subscriptions. For instance, the ITU estimated approximately 8.9 billion mobile subscriptions worldwide in 2023, up from 8.6 billion in 2022 and 8 billion in 2019. The spike in smartphone penetration creates a substantial development opportunity for the telecom service assurance sector. Moreover, with a larger user base, the complexity of network faults and troubleshooting increases. Service assurance tools automate fault detection, perform root cause analysis, and facilitate quicker resolution of issues, ensuring continuous service availability.

For instance, in June 2024, Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs) in accelerating service activation, automating key workflows, and leveraging AI to transform operations. It enables quick troubleshooting and diagnosis to address events faster and uses AI to forecast and guard against future interruptions. These factors are further positively influencing the telecom service assurance market value. Apart from this, to support the growing number of mobile phone users, telecom operators are adopting advanced technologies, such as 5G and virtualized network functions.

Service assurance solutions tailored for these technologies offer enhanced monitoring capabilities and support the efficient deployment and management of next-generation networks. For instance, in July 2023, MYCOM OSI, a network assurance and service experience assurance for Communications Service Providers (CSPs), launched new features and capabilities of its EAA Service Assurance suite and Telco Transformation Solutions to support 5G Communications Service Providers, Enterprises, and Private Mobile Networks. These factors are positively influencing the telecom service assurance market forecast.

Rising Security Concerns and Cyber Attacks

With cyber threats becoming more sophisticated and prevalent, the need for secure and reliable telecom networks has never been greater. For instance, according to an article published by AAG, 39% of UK businesses reported suffering a cyber-attack in 2022. Cyber-attacks experienced a significant increase of 12% in 2021 as compared to 2020 across the globe.

As businesses and individuals rely heavily on telecommunications for various purposes, such as banking, healthcare, and personal communication, the integrity of these services becomes a critical concern. For instance, according to an article published by the Federal Communication Commission, the U.S. telecom industry serves nearly 335 million people.

Moreover, the rising adoption of telemedicine and remote patient monitoring is also driving the demand for assurance. For instance, according to Statista, in 2022, 52% of interviewed American adults reported using telemedicine via a live video conference with their healthcare practitioner, representing a significant rise from previous years. Similarly, in India, 59% of respondents used telehealth services in 2021. Several countries in the Asia Pacific were projected to have telehealth adoption rates of more than 70% by 2024, with China leading the way at 76%. These factors are contributing to the telecom service assurance market share.

Growing Adoption of Network Management System

The rising adoption of network management systems is one of the key factors driving the telecom service assurance market demand. NMS offers comprehensive visibility into network infrastructure, including physical and virtual components. This visibility is essential for detecting network issues, analyzing performance metrics, and ensuring optimal network operation. Moreover, the rising number of operators are adopting 5G, IoT, and cloud computing. For instance, according to the Global Mobile Suppliers Association, as of the third quarter of 2023, around 121 mobile network operators worldwide invested in 5G standalone (5G SA) infrastructure for public networks, up from 115 in 2022.

NMS provides the scalability and flexibility needed to manage diverse network environments effectively. Besides this, there's been a growing trend to proactively monitor multiple sites in network management. This proactive approach helps in identifying potential issues before they impact service quality or customer experience, thereby minimizing downtime and service disruptions.

For instance, VMware's Telco Cloud Service Assurance enables the DISH Wireless NOC to monitor and analyze data from over 20,000 cell sites. This configuration allows for rapid problem identification, with the VMware service alerting the NOC staff immediately, permitting quick corrective steps and ensuring network integrity. These factors are bolstering the telecom service assurance market revenue.

Global Telecom Service Assurance Industry Segmentation:

The publisher provides an analysis of the key trends in each segment of the global telecom service assurance market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on operator, solution, deployment and organization size.

Breakup by Operator:

• Fixed
• Mobile

Fixed represents the largest market segment

According to the telecom service assurance market outlook, the fixed segment's growth in the market is driven by a continuous need for reliable and stable connections, especially in the business sector. Increasing dependence on fixed-line services for data-intensive tasks and a growing demand for high-quality services are essential drivers. The ongoing investments in infrastructure, regulatory support, and technological advancements further push the expansion of the fixed segment. Fixed connections remain critical in many areas, and the integration of new technologies continues to enhance the relevance of this segment.

Breakup by Solution:

• Software
• Services

Software accounts for the majority of the market share

According to the telecom service assurance market overview, the software segment within the market is driven by the need for real-time monitoring, troubleshooting, and sophisticated analytics. The demand for improved network performance and seamless integration with existing infrastructure is vital in today's rapidly changing telecom environment. Constant technological evolution and an increased focus on customer satisfaction contribute to the growth of this segment. Cost-effective solutions that enable telecom operators to stay competitive further enhance the importance of software in the market. This multifaceted approach places software as a major segment in the telecom service assurance market.

Breakup by Deployment:

• On-premises
• Cloud-based

On-premises represents the largest market segment

On-premises solutions in the market are preferred for their ability to provide enhanced control and security. Organizations requiring customization and direct oversight of their systems lean toward on-premises solutions. Compliance with data security regulations is vital, and on-premises solutions allow for greater control over sensitive data. The flexibility and customization available in on-premises solutions make them appealing to the majority of businesses across the globe.

Breakup by Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises accounts for the majority of the market share

Large enterprises are heavily investing in the telecom service assurance market to manage extensive networks. They are seeking to improve efficiency and enhance customer satisfaction through these investments. The adoption of innovative technologies such as AI and big data analytics is pivotal in ensuring quality service. Increased competition and regulatory compliance are also driving large enterprises to adopt these solutions. These factors collectively contribute to the growth of the large enterprises segment.

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

North America exhibits a clear dominance, accounting for the largest telecom service assurance market share

According to the telecom service assurance market statistics, the growth of the industry in the North American region is impelled by advanced technological infrastructure, high adoption rates of innovative solutions, and a strong focus on customer experience. Regulatory support and initiatives to enhance the connectivity in both urban and rural areas are further contributing to this growth. Moreover, the presence of major market players, substantial investments in research and development, and a mature telecom industry are also shaping the market in this region.

The rise of IoT devices, increasing awareness about cybersecurity, and the need for scalable solutions are adding to the complexity and driving the demand for telecom service assurance. Furthermore, the integration of emerging technologies like AI and big data analytics, coupled with ongoing digital transformation initiatives, are definitive factors propelling the market in North America. Besides this, continuous investment by the key players in open radio access networks (Open RAN) is boosting the telecom industry further, proliferating the market growth. For instance, in December 2023, AT&T collaborated with Ericsson to spearhead the United States' commercial-scale open radio access network (Open RAN) rollout.

Competitive Landscape:

The key players are actively engaged in strategies aimed at ensuring continued market growth. These companies are investing in research and development (R&D) to innovate new solutions that align with emerging technologies and customer demands. Collaboration with technology partners and mergers and acquisitions are often part of their strategy to expand their offerings and market reach. They are focusing on automation and integrating artificial intelligence (AI), machine learning (ML) and cloud-based solutions to enhance service quality and efficiency. The prominent players are also concentrating on regulatory compliance, keeping abreast of legal requirements in various jurisdictions.

The major companies are also implementing customer-centric approaches to retain existing customers and putting efforts into providing comprehensive training and support to their clients. Marketing initiatives are targeted to promote their assurance services across different segments and regions. In addition, these companies are often involved in social responsibility programs that align with their corporate values and build their brand reputation.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Accenture plc
• Broadcom Inc
• Cisco Systems Inc.
• Comarch S.A.
• Ericsson Inc.
• Hewlett Packard Enterprise Development LP
• Huawei Technologies Co. Ltd.
• International Business Machine Corporation
• NETSCOUT Systems Inc.
• Nokia Oyj
• TEOCO

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Telecom Service Assurance Market Recent Developments:

• June 2024: Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs)
• February 2024: DISH Wireless has implemented VMware Telco Cloud Service Assurance throughout the Boost Wireless Network in a pilot production environment to enable real-time network monitoring, assurance, and automation, providing an improved 5G network and subscriber experience.
• February 2024: ServiceNow, a digital workflow firm, and NVIDIA collaborated on the introduction of telco-specific generative AI solutions to improve service experiences. GenAI provides service assurance teams with a streamlined, accurate, and timely explanation of issues.

Key Questions Answered in This Report

1. What was the size of the global telecom service assurance market in 2023?
2. What is the expected growth rate of the global telecom service assurance market during 2024-2032?
3. What are the key factors driving the global telecom service assurance market?
4. What has been the impact of COVID-19 on the global telecom service assurance market?
5. What is the breakup of the global telecom service assurance market based on the operator?
6. What is the breakup of the global telecom service assurance market based on the solution?
7. What is the breakup of the global telecom service assurance market based on the deployment?
8. What is the breakup of the global telecom service assurance market based on the organization size?
9. What are the key regions in the global telecom service assurance market?
10. Who are the key players/companies in the global telecom service assurance market?