Hyper scale your organization with practical prompts and exercises
Snowflake's chairman and former CEO Frank Slootman, one of Silicon Valley’s most respected figures in tech leadership, has penned the Amp It Up Fieldbook to help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective.
Building on Slootman’s wildly successful book, Amp It Up, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers.
Readers will learn about:
- How to align people around first principles that guide change and execute with urgency and intensity every day
- Maximizing growth and scale without making expensive changes to talent, structure, or fundamental business models
- The three essential characteristics of great mission statements, and why Slootman chose Snowflake’s current mission statement, broken down word-by-word
- How to identify personal blind spots that keep us from achieving our best
With firsthand insight gleaned from Slootman’s personal experience over three decades of building hyper-growth companies, the Amp It Up Fieldbook earns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.
Table of Contents
Preface vii
1 Introduction: The Power of Amping Up 1
2 My Journey from Teenage Toilet Cleaner to Serial CEO 7
3 Make Your Organization Mission Driven 13
4 Declare War on Your Competitors and on Incrementalism 21
5 Put Execution Ahead of Strategy 31
6 Hire Drivers, Not Passengers, and Get the Wrong People Off the Bus 43
7 Build a Strong Culture 57
8 Teach Everyone to Go Direct and Build Mutual Trust 65
9 Put Analysis Before Solutions 75
10 Align Incentives for Customer Success 85
11 Ramp Up Sales 89
12 Grow Fast or Die Slow 99
13 Stay Scrappy as You Scale Up 109
14 Materialize Your Opportunities 117
15 Open the Aperture 125
16 Swing for the Fences 135
17 Amp Up Your Career 141
18 Not Just for CEOs: Dealing with Founders and Boards 149
19 Conclusion: Great Leaders Have Great Outcomes 161
Index 165
