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Software as a Service Customer Relationship Management Market Report and Forecast 2024-2032

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    Report

  • 140 Pages
  • November 2023
  • Region: Global
  • Expert Market Research
  • ID: 5912652
According to the report, the global software as a service customer relationship management market is projected to grow at a CAGR of 12.5% between 2024 and 2032 reaching a value of around USD 170.28 billion by 2032. Aided by the increasing shift towards digitisation, the demand for scalable and cost-effective business solutions, and the growing need for enhanced customer interactions, the market is expected to grow significantly by 2032.

Software as a Service (SaaS) has revolutionised the way businesses operate, offering a cloud-based approach to access software rather than traditional on-premise installations. Within this spectrum, Customer Relationship Management (CRM) tools stand out due to their critical role in helping businesses manage and analyse customer interactions and data throughout the customer lifecycle. SaaS CRM tools streamline processes, improve customer service, and increase sales by ensuring all customer interactions are logged and analysed, thereby enhancing customer retention and driving sales growth.

The digital transformation wave bolsters the software as a service customer relationship management market growth. As businesses of all sizes recognise the importance of a customer-centric approach, they are increasingly seeking agile, scalable, and cost-effective solutions to manage customer relationships. SaaS CRM fits the bill perfectly, offering accessibility from anywhere, easy scalability, and, most importantly, a subscription-based pricing model that eliminates hefty upfront costs.

Moreover, the flexibility and integrative capabilities of SaaS CRM solutions further fuel their demand. These platforms can effortlessly integrate with other enterprise applications, such as marketing automation tools or enterprise resource planning (ERP) systems, providing a unified view and ensuring departments are not operating in silos.

According to the software as a service customer relationship management market analysis, another strong growth driver is the increasing emphasis on data analytics and insights. Modern SaaS CRM platforms offer robust analytics tools, enabling businesses to glean insights from customer data. This not only aids in understanding customer behaviour and preferences but also facilitates the prediction of future trends, enabling proactive business strategies.

The software as a service customer relationship management market outlook is likely to be be influenced by innovations. Artificial Intelligence (AI) and Machine Learning (ML) integration are emerging as game-changers, offering advanced predictive analytics, automating routine tasks, and providing chatbot-driven customer support. Moreover, as businesses globally recognise the value of a mobile workforce, the focus on mobile CRM, allowing sales and support teams to access CRM tools on the go, will intensify.

Market Segmentation

The market can be divided based on type, company size, application, and region.

Market Breakup by Type

  • Operational CRM System
  • Analytical CRM Systems
  • Collaborative CRM Systems

Market Breakup by Company Size

  • Large Enterprises
  • Small and Medium Enterprises

Market Breakup by Application

  • Retail
  • BFSI
  • Manufacturing
  • Telecom and IT
  • Healthcare
  • Other

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global software as a service customer relationship management market. Some of the major players explored in the report are as follows:
  • SAP SE
  • Salesforce, Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe Inc.
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Software as a Service Customer Relationship Management Market Analysis
8.1 Key Industry Highlights
8.2 Global Software as a Service Customer Relationship Management Historical Market (2018-2023)
8.3 Global Software as a Service Customer Relationship Management Market Forecast (2024-2032)
8.4 Global Software as a Service Customer Relationship Management Market by Type
8.4.1 Operational CRM System
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Analytical CRM Systems
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Collaborative CRM Systems
8.4.3.1 Market Share
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Software as a Service Customer Relationship Management Market by Company Size
8.5.1 Large Enterprises
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Small and Medium Enterprises
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Software as a Service Customer Relationship Management Market by Application
8.6.1 Retail
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 BFSI
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Manufacturing
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Telecom and IT
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Healthcare
8.6.5.1 Historical Trend (2018-2023)e
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Other
8.7 Global Software as a Service Customer Relationship Management Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Software as a Service Customer Relationship Management Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Software as a Service Customer Relationship Management Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Software as a Service Customer Relationship Management Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Software as a Service Customer Relationship Management Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Software as a Service Customer Relationship Management Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 SAP SE
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Salesforce, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Oracle Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Microsoft Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Adobe Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Software as a Service Customer Relationship Management Market: Key Industry Highlights, 2018 and 2032
2. Global Software as a Service Customer Relationship Management Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Software as a Service Customer Relationship Management Historical Market: Breakup by Company Size (USD Million), 2018-2023
5. Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Company Size (USD Million), 2024-2032
6. Global Software as a Service Customer Relationship Management Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Software as a Service Customer Relationship Management Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Software as a Service Customer Relationship Management Market Structure

Companies Mentioned

  • Adobe Inc. (NASDAQ: ADBE)
  • Microsoft Corp. (NASDAQ: MSFT)
  • Oracle Corp. (NYSE: ORCL)
  • Salesforce.com Inc. (NYSE: CRM)
  • SAP SE (ETR: SAP)

Methodology

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