Master the art of responsible and effective social media engagement in the ever-evolving landscape of financial planning.
Embark on a transformative journey into the dynamic realm of social media compliance tailored exclusively for financial planning professionals. In this one-hour webinar, we’ll unravel the intricacies of leveraging social media platforms while ensuring adherence to stringent regulatory frameworks. As accountants, CPAs, estate planners, and financial advisors, join us to explore innovative strategies, best practices, and invaluable insights that will not only enhance your online presence but also safeguard your reputation and client trust. Don’t miss this opportunity to master the art of responsible and effective social media engagement in the ever-evolving landscape of financial planning.
Learning Objectives
- You will be able to define social media and how it is playing an increasing role in the financial planning market.
- You will be able to identify the three points of contact.
- You will be able to review the regulatory environment.
- You will be able to discuss FINRA rules.
Agenda
Demystifying Compliance Challenges
- Specific Challenges and Nuances Faced by Financial Planning Professionals in Social Media Compliance
- Insights Into the Regulatory Landscape
- Strategies to Proactively Address and Overcome Compliance Hurdles Unique to the Industry
Crafting a Compliant Social Media Strategy
- Develop a Robust Social Media Strategy Aligned With Financial Planning Objectives
- Compliance With Industry Regulations
- Case Studies and Real-World Examples
Effective Communication in the Digital Age
- Effective Communication in the Digital Realm
- Dos and Don’ts of Conveying Complex Financial Concepts Clearly and Compliantly
- How to Leverage Social Media for Client Education and Relationship-Building Without Compromising Professional Standards
Monitoring and Mitigating Risks
- The Importance of Continuous Monitoring and Risk Mitigation on Social Media
- Cutting-Edge Tools and Technologies for Detecting and Addressing Compliance Issues Proactively
- Responsible Online Presence When Engaging With Clients and Prospects
Building Trust and Credibility
- Using Social Media to Build and Enhance Trust and Credibility
- Proven Methods for Showcasing Expertise and Establishing Thought Leadership
- Ethical and Compliance Standards Expected in the Financial Planning Industry
Speakers
Drew Stevens, Ph.D.,
Stevens Consulting Group- President of Stevens Consulting Group
- 33 years of true sales experience
- Author of the successful sales process books - Split Second Selling and Selling the Norm, Split Second Customer Service; as well as 10 other books
- Creator of the Sales Leadership Certificate, one of only 64 programs in the United States offering an accredited degree in the profession of selling
- Has a top ranked podcast - Sales Acceleration
- Works with organizations and individuals that struggle and transforms them into wealthy professionals
- Leading international keynote speaker and is often requested by the media
- Over 2800 articles in sales and customer service, 45 audios and over three decades of revenue experience
Who Should Attend
This live webinar is designed for investment brokers, financial planners, stock brokers, estate planners, attorneys, presidents, accountants, vice presidents, and other financial executives.
