Internet of Things (IoT) in Media - Thematic Intelligence

Although it has been somewhat sidelined by artificial intelligence in the industry-especially after the launch of Chat-GPT in late 2022-IoT remains crucial for media. IoT use cases in the media industry include connecting devices and collecting user data to create more customized and engaging experiences, cut costs, and enhance the efficiency of operations. Forecasts suggest that IoT use in the sector will increase in the next four years, implying that the technology is here to stay.

Key Highlights

Forecasts reveal that IoT use in media is set to increase as according to the publisher, IoT revenue in the media industry will grow with a CAGR of approximately 14% between 2022 and 2027. IoT has the potential to help media companies with some of the major challenges of the sector including information overload, inflation, the cookieless future ahead, and intense competition. Evidence suggests that IoT will be a crucial investment area for media companies when it comes to connectivity, data, and app layers to boost efficiency and user experience.

Scope

• This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.

Reasons to Buy

• IoT is among the most important inventions of the century. The Tech Sentiment Poll Q3 2023 divulged that three out of five respondents believed that IoT will disrupt their industry, either significantly or slightly. This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.