Soft Drinks in Italy

Price spikes in 2023 had a negative effect on off-trade volume sales of soft drinks, but the category saw a slight recovery in 2024 as prices stabilised which boosted demand. Nonetheless, growth was modest with several factors contributing to the relatively stagnant performance of soft drinks both in the off- and on-trade channels. The biggest categories in soft drinks in Italy - bottled water, juice and carbonates - all struggled for growth.

The Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.