Patient Engagement Solutions Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Patient Engagement Solutions Market is projected to expand from USD 18.34 Billion in 2025 to USD 29.64 Billion by 2031, registering a CAGR of 8.33%. These solutions, comprising web-based portals, mobile applications, and secure messaging platforms, are designed to foster active collaboration between patients and healthcare providers. Market growth is primarily driven by the shift toward value-based care models, which incentivize improved health outcomes, and the increasing need for continuous self-management of chronic diseases. Additionally, regulatory frameworks that encourage data interoperability are boosting adoption by making health information more accessible. Reflecting this demand, the Medical Group Management Association noted in 2024 that 70% of medical groups experienced a rise in patient portal message volume, signaling a strong increase in consumer desire for digital interaction.

However, a major obstacle hindering broader market expansion is the persistent concern regarding data security and patient privacy. As healthcare organizations digitize sensitive personal health information, the elevated risk of cybersecurity breaches creates hesitation among both providers and patients regarding the adoption of open data exchange platforms. This reluctance is exacerbated by the financial and technical complexities involved in integrating modern engagement tools with fragmented legacy electronic health record systems. These integration challenges continue to create barriers for smaller healthcare enterprises, thereby slowing the overall market penetration of these solutions.

Market Drivers

The rapid advancement of mobile health and wearable technologies is fundamentally transforming the Global Patient Engagement Solutions Market by moving care management from clinical settings into patients' daily lives. With smartphones and connected devices becoming ubiquitous, consumers increasingly demand seamless, on-demand access to medical data, prompting providers to implement app-based engagement platforms. This digital shift is highlighted by the Office of the National Coordinator for Health IT in its July 2025 brief, which reported that 57% of patients utilized smartphone apps to access online records in 2024, showing a clear preference over traditional web browsers. As a result, vendors are shifting toward mobile-first architectures to maintain user engagement and ensure real-time data integration.

Concurrently, the rising prevalence of chronic diseases requires solutions that support continuous, longitudinal care, acting as a key catalyst for market growth. The unsustainable economic burden of these long-term conditions is driving a shift toward preventive strategies and remote monitoring tools. According to an August 2025 update from the Centers for Disease Control and Prevention, 90% of the nation's $4.9 trillion annual healthcare expenditure is attributed to chronic and mental health conditions. To manage these costs, providers are utilizing digital tools to maintain contact with high-risk populations, a trend supported by the American Medical Association's 2025 report, which found that 71.4% of physicians had utilized telehealth technologies in the previous year.

Market Challenges

Concerns regarding data security and patient privacy remain a primary barrier to the expansion of the global patient engagement solutions market. The digitization of sensitive personal health information increases the risk of cybersecurity breaches, causing significant reluctance among providers to fully adopt open data exchange platforms. This apprehension is driven by the severe operational and reputational consequences associated with data compromise, leading many institutions to limit their investment in mobile applications and web-based portals.

Financial instability resulting from security incidents further amplifies this hesitation. In 2024, the American Medical Association reported that 80% of physician practices experienced lost revenue following the cyberattack on Change Healthcare. This widespread financial disruption demonstrates the tangible risks of digital connectivity, particularly for smaller enterprises that lack the resources to absorb such losses. Consequently, the fear of revenue volatility and data insecurity creates a substantial adoption barrier, directly slowing the overall market penetration of modern engagement tools.

Market Trends

The integration of Artificial Intelligence for hyper-personalized care is revolutionizing the global patient engagement solutions market by evolving static portals into dynamic, individualized interactions. Advanced algorithms now analyze extensive patient datasets to predict health needs, tailor communication styles, and provide context-aware support in real-time. This transition is supported by growing consumer confidence in automated systems; a January 2025 Fierce Healthcare article citing a Pager Health survey noted that 66% of insured Americans believe AI can accurately personalize digital healthcare interactions to meet their specific goals, signaling a pivotal moment in user adoption.

Simultaneously, the industry is witnessing significant strategic partnerships and market consolidation as technology providers and healthcare systems align to scale these resource-intensive innovations. The complexity of deploying next-generation platforms, which require robust cloud infrastructure and interoperability, is prompting smaller vendors to merge with established tech giants and health networks. This consolidation is further driven by the financial efficacy of advanced tools; according to HealthTech HotSpot in October 2025, 73% of healthcare organizations reported a positive ROI within the first year of adopting generative AI solutions, a metric that is actively encouraging further industry collaboration and concentration.

Key Players Profiled in the Patient Engagement Solutions Market

• Cerner Corporation
• athenahealth, Inc.
• GetWellNetwork, Inc.
• Wolters Kluwer N.V.
• Force Therapeutics LLC
• Greenway Health, LLC
• Klara Technologies, Inc.
• Solutionreach, Inc.
• CureMD Healthcare
• Patient Point LLC
• Nuance Communications, Inc.

Report Scope

In this report, the Global Patient Engagement Solutions Market has been segmented into the following categories:

Patient Engagement Solutions Market, by Delivery Type:

• Web & Cloud-based
• On-premise

Patient Engagement Solutions Market, by Component:

• Software & Hardware(Standalone
• Integrated)
• Services(Consulting
• Implementation & Training
• Support & Maintenance
• Others)

Patient Engagement Solutions Market, by Functionality:

• Communication
• Health Tracking & Insights
• Billing & Payments
• Administrative
• Patient Education
• Others

Patient Engagement Solutions Market, by End User:

• Payers
• Providers
• Others

Patient Engagement Solutions Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Patient Engagement Solutions Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.