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Emotion AI Market By Component, By Enterprise Size, By Application: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 257 Pages
  • September 2023
  • Region: Global
  • Allied Market Research
  • ID: 5916136
Emotion AI is a field of computer science that helps machines or robots to gain an understanding of human emotions. Emotion AI appears in several forms. The primary kind recognizes feelings in individuals. This type of technology has significant promise for diagnosis in the field of mental healthcare. In addition, it may be used to track resiliency in illnesses including cancer in terms of physical health.

Moreover, AI-powered solutions have the capacity to continually monitor networks, endpoints, and systems, allowing for quick reaction and real-time visibility into any situation. This further leads to more accurate and effective business operations. In addition, the increase in demand for behavioral analysis in several industries further contributes to driving growth of the global market. The AI systems are more trained, that further reduced the chances of false positives by improving accuracy of the emotion detection solutions. Such enhanced factors are expected to provide lucrative opportunities for market growth during the forecast period. In addition, emotion AI solutions are also set to influence industries like healthcare, insurance, education and transportation, which are further expected to contribute to the growth of global market. Moreover, the surge in usage of internet devices in various applications and rising amount of data generated by these internet devices creates lucrative opportunities for the global emotion AI market. Moreover, growing demand for flexible emotion recognition services across businesses is expected to fuel the growth of the market during the forecast period.

Furthermore, the rise in visualization tools for security data is also arising, which further is expected to provide lucrative growth opportunities for the market in the forecast period. These factors actively impact the growth of the market in the forecast period. Additionally, the growing trend of digitally enabled solutions is the major factor driving the market growth. Also, the surge in usage of IoT devices in various applications and the rising amount of data generated by these internet devices creates lucrative opportunities for the global emotion AI market. Moreover, the growing demand for flexible digital services across businesses is expected to fuel the growth of the market during the forecast period. Furthermore, the rise in visualization tools for security data is also arising, which further is expected to provide lucrative growth opportunities for the market in the forecast period.

The emotion AI market is segmented into components, enterprise size, application and region. On the basis of component, it is bifurcated into software and service. By enterprise size, it is divided into large enterprise and small and medium-sized enterprises. By application, it is categorized into BFSI, healthcare, IT & telecommunication, retail and e-commerce, government, media and entertainment, automotive, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the global emotion AI market. This report further outlines the current trends and key areas of investment. In addition, it includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder. The report features the strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of key market players to increase their market share and sustain intense competition in the industry. The key players operating in the market include IBM Corporation, Microsoft Corporation, Cogito Corporation, Eyesight Technologies, Apple, Inc., Affectiva, Nuralogix Corporation, Realeyes, NVISO, and Emotibot.

Key Benefits For Stakeholders

  • The study provides an in-depth analysis of the emotion AI market forecast along with the current and future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on emotion AI market trends is provided in the report.
  • The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the emotion AI market from 2022 to 2032 is provided to determine the market potential.

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  • Investment Opportunities
  • Technology Trend Analysis
  • Regulatory Guidelines
  • Strategic Recommedations
  • Expanded list for Company Profiles
  • SWOT Analysis

Key Market Segments

By Component

  • Software
  • Service

By Enterprise Size

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Application

  • BFSI
  • Healthcare
  • IT and Telecommunication
  • Retail and E-commerce
  • Government
  • Media and Entertainment
  • Automotive
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
  • Key Market Players
  • Microsoft Corporation
  • Apple, Inc.
  • Affectiva
  • NVISO
  • Realeyes
  • Cipia Vision Ltd.
  • Cogito Corporation
  • NuraLogix Corporation
  • Emotibot
  • IBM Corporation

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.5. Key Regulation Analysis
CHAPTER 4: EMOTION AI MARKET, BY COMPONENT
4.1. Overview
4.2. Software
4.3. Service
CHAPTER 5: EMOTION AI MARKET, BY ENTERPRISE SIZE
5.1. Overview
5.2. Large Enterprises
5.3. Small and Medium-sized Enterprises
CHAPTER 6: EMOTION AI MARKET, BY APPLICATION
6.1. Overview
6.2. BFSI
6.3. Healthcare
6.4. IT and Telecommunication
6.5. Retail and E-commerce
6.6. Government
6.7. Media and Entertainment
6.8. Automotive
6.9. Others
CHAPTER 7: EMOTION AI MARKET, BY REGION
7.1. Overview
7.2. North America
7.3. Europe
7.4. Asia-Pacific
7.5. LAMEA
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. IBM Corporation
9.2. Microsoft Corporation
9.3. Cogito Corporation
9.4. Cipia Vision Ltd.
9.5. Apple, Inc.
9.6. Affectiva
9.7. NuraLogix Corporation
9.8. Realeyes
9.9. NVISO
9.10. Emotibot
List of Tables
Table 01. Global Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 02. Emotion Ai Market for Software, by Region, 2022-2032 ($ Million)
Table 03. Emotion Ai Market for Service, by Region, 2022-2032 ($ Million)
Table 04. Global Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 05. Emotion Ai Market for Large Enterprises, by Region, 2022-2032 ($ Million)
Table 06. Emotion Ai Market for Small and Medium-Sized Enterprises, by Region, 2022-2032 ($ Million)
Table 07. Global Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 08. Emotion Ai Market for Bfsi, by Region, 2022-2032 ($ Million)
Table 09. Emotion Ai Market for Healthcare , by Region, 2022-2032 ($ Million)
Table 10. Emotion Ai Market for It and Telecommunication, by Region, 2022-2032 ($ Million)
Table 11. Emotion Ai Market for Retail and E-Commerce, by Region, 2022-2032 ($ Million)
Table 12. Emotion Ai Market for Government, by Region, 2022-2032 ($ Million)
Table 13. Emotion Ai Market for Media and Entertainment, by Region, 2022-2032 ($ Million)
Table 14. Emotion Ai Market for Automotive , by Region, 2022-2032 ($ Million)
Table 15. Emotion Ai Market for Others, by Region, 2022-2032 ($ Million)
Table 16. Emotion Ai Market, by Region, 2022-2032 ($ Million)
Table 17. North America Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 18. North America Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 19. North America Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 20. North America Emotion Ai Market, by Country, 2022-2032 ($ Million)
Table 21. U.S. Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 22. U.S. Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 23. U.S. Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 24. Canada Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 25. Canada Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 26. Canada Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 27. Europe Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 28. Europe Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 29. Europe Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 30. Europe Emotion Ai Market, by Country, 2022-2032 ($ Million)
Table 31. UK Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 32. UK Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 33. UK Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 34. Germany Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 35. Germany Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 36. Germany Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 37. France Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 38. France Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 39. France Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 40. Italy Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 41. Italy Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 42. Italy Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 43. Spain Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 44. Spain Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 45. Spain Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 46. Rest of Europe Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 47. Rest of Europe Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 48. Rest of Europe Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 49. Asia-Pacific Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 50. Asia-Pacific Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 51. Asia-Pacific Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 52. Asia-Pacific Emotion Ai Market, by Country, 2022-2032 ($ Million)
Table 53. China Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 54. China Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 55. China Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 56. Japan Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 57. Japan Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 58. Japan Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 59. India Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 60. India Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 61. India Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 62. Australia Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 63. Australia Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 64. Australia Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 65. South Korea Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 66. South Korea Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 67. South Korea Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 68. Rest of Asia-Pacific Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 69. Rest of Asia-Pacific Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 70. Rest of Asia-Pacific Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 71. LAMEA Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 72. LAMEA Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 73. LAMEA Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 74. LAMEA Emotion Ai Market, by Country, 2022-2032 ($ Million)
Table 75. Latin America Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 76. Latin America Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 77. Latin America Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 78. Middle East Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 79. Middle East Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 80. Middle East Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 81. Africa Emotion Ai Market, by Component, 2022-2032 ($ Million)
Table 82. Africa Emotion Ai Market, by Enterprise Size, 2022-2032 ($ Million)
Table 83. Africa Emotion Ai Market, by Application, 2022-2032 ($ Million)
Table 84. IBM Corporation: Key Executives
Table 85. IBM Corporation: Company Snapshot
Table 86. IBM Corporation: Service Segments
Table 87. IBM Corporation: Product Portfolio
Table 88. IBM Corporation: Key Stratergies
Table 89. Microsoft Corporation: Key Executives
Table 90. Microsoft Corporation: Company Snapshot
Table 91. Microsoft Corporation: Service Segments
Table 92. Microsoft Corporation: Product Portfolio
Table 93. Microsoft Corporation: Key Stratergies
Table 94. Cogito Corporation: Key Executives
Table 95. Cogito Corporation: Company Snapshot
Table 96. Cogito Corporation: Service Segments
Table 97. Cogito Corporation: Product Portfolio
Table 98. Cogito Corporation: Key Stratergies
Table 99. Cipia Vision Ltd.: Key Executives
Table 100. Cipia Vision Ltd.: Company Snapshot
Table 101. Cipia Vision Ltd.: Service Segments
Table 102. Cipia Vision Ltd.: Product Portfolio
Table 103. Cipia Vision Ltd.: Key Stratergies
Table 104. Apple, Inc.: Key Executives
Table 105. Apple, Inc.: Company Snapshot
Table 106. Apple, Inc.: Service Segments
Table 107. Apple, Inc.: Product Portfolio
Table 108. Apple, Inc.: Key Stratergies
Table 109. Affectiva: Key Executives
Table 110. Affectiva: Company Snapshot
Table 111. Affectiva: Service Segments
Table 112. Affectiva: Product Portfolio
Table 113. Affectiva: Key Stratergies
Table 114. Nuralogix Corporation: Key Executives
Table 115. Nuralogix Corporation: Company Snapshot
Table 116. Nuralogix Corporation: Service Segments
Table 117. Nuralogix Corporation: Product Portfolio
Table 118. Nuralogix Corporation: Key Stratergies
Table 119. Realeyes: Key Executives
Table 120. Realeyes: Company Snapshot
Table 121. Realeyes: Service Segments
Table 122. Realeyes: Product Portfolio
Table 123. Realeyes: Key Stratergies
Table 124. Nviso: Key Executives
Table 125. Nviso: Company Snapshot
Table 126. Nviso: Service Segments
Table 127. Nviso: Product Portfolio
Table 128. Nviso: Key Stratergies
Table 129. Emotibot: Key Executives
Table 130. Emotibot: Company Snapshot
Table 131. Emotibot: Service Segments
Table 132. Emotibot: Product Portfolio
List of Figures
Figure 01. Emotion Ai Market, 2022-2032
Figure 02. Segmentation of Emotion Ai Market, 2022-2032
Figure 03. Top Impacting Factors in Emotion Ai Market (2022 to 2032)
Figure 04. Top Investment Pockets in Emotion Ai Market (2023-2032)
Figure 05. Low-To-High Bargaining Power of Suppliers
Figure 06. Low-To-High Threat of New Entrants
Figure 07. Modeate Threat of Substitutes
Figure 08. Moderate Intensity of Rivalry
Figure 09. Moderate Bargaining Power of Buyers
Figure 10. Global Emotion Ai Market: Drivers, Restraints and Opportunities
Figure 11. Impact of Key Regulation: Emotion Ai Market
Figure 12. Emotion Ai Market, by Component, 2022 and 2032 (%)
Figure 13. Comparative Share Analysis of Emotion Ai Market for Software, by Country 2022 and 2032 (%)
Figure 14. Comparative Share Analysis of Emotion Ai Market for Service, by Country 2022 and 2032 (%)
Figure 15. Emotion Ai Market, by Enterprise Size, 2022 and 2032 (%)
Figure 16. Comparative Share Analysis of Emotion Ai Market for Large Enterprises, by Country 2022 and 2032 (%)
Figure 17. Comparative Share Analysis of Emotion Ai Market for Small and Medium-Sized Enterprises, by Country 2022 and 2032 (%)
Figure 18. Emotion Ai Market, by Application, 2022 and 2032 (%)
Figure 19. Comparative Share Analysis of Emotion Ai Market for Bfsi, by Country 2022 and 2032 (%)
Figure 20. Comparative Share Analysis of Emotion Ai Market for Healthcare , by Country 2022 and 2032 (%)
Figure 21. Comparative Share Analysis of Emotion Ai Market for It and Telecommunication, by Country 2022 and 2032 (%)
Figure 22. Comparative Share Analysis of Emotion Ai Market for Retail and E-Commerce, by Country 2022 and 2032 (%)
Figure 23. Comparative Share Analysis of Emotion Ai Market for Government, by Country 2022 and 2032 (%)
Figure 24. Comparative Share Analysis of Emotion Ai Market for Media and Entertainment, by Country 2022 and 2032 (%)
Figure 25. Comparative Share Analysis of Emotion Ai Market for Automotive , by Country 2022 and 2032 (%)
Figure 26. Comparative Share Analysis of Emotion Ai Market for Others, by Country 2022 and 2032 (%)
Figure 27. Emotion Ai Market by Region, 2022 and 2032 (%)
Figure 28. U.S. Emotion Ai Market, 2022-2032 ($ Million)
Figure 29. Canada Emotion Ai Market, 2022-2032 ($ Million)
Figure 30. UK Emotion Ai Market, 2022-2032 ($ Million)
Figure 31. Germany Emotion Ai Market, 2022-2032 ($ Million)
Figure 32. France Emotion Ai Market, 2022-2032 ($ Million)
Figure 33. Italy Emotion Ai Market, 2022-2032 ($ Million)
Figure 34. Spain Emotion Ai Market, 2022-2032 ($ Million)
Figure 35. Rest of Europe Emotion Ai Market, 2022-2032 ($ Million)
Figure 36. China Emotion Ai Market, 2022-2032 ($ Million)
Figure 37. Japan Emotion Ai Market, 2022-2032 ($ Million)
Figure 38. India Emotion Ai Market, 2022-2032 ($ Million)
Figure 39. Australia Emotion Ai Market, 2022-2032 ($ Million)
Figure 40. South Korea Emotion Ai Market, 2022-2032 ($ Million)
Figure 41. Rest of Asia-Pacific Emotion Ai Market, 2022-2032 ($ Million)
Figure 42. Latin America Emotion Ai Market, 2022-2032 ($ Million)
Figure 43. Middle East Emotion Ai Market, 2022-2032 ($ Million)
Figure 44. Africa Emotion Ai Market, 2022-2032 ($ Million)
Figure 45. Top Winning Strategies, by Year (2020-2023)
Figure 46. Top Winning Strategies, by Development (2020-2023)
Figure 47. Top Winning Strategies, by Company (2020-2023)
Figure 48. Product Mapping of Top 10 Players
Figure 49. Competitive Dashboard
Figure 50. Competitive Heatmap: Emotion Ai Market
Figure 51. Top Player Positioning, 2022
Figure 52. IBM Corporation: Net Revenue, 2019-2021 ($ Million)
Figure 53. IBM Corporation: Research & Development Expenditure, 2019-2021 ($ Million)
Figure 54. IBM Corporation: Revenue Share by Segment, 2022 (%)
Figure 55. IBM Corporation: Revenue Share by Region, 2022 (%)
Figure 56. Microsoft Corporation: Net Revenue, 2020-2022 ($ Million)
Figure 57. Microsoft Corporation: Research & Development Expenditure, 2020-2022 ($ Million)
Figure 58. Microsoft Corporation: Revenue Share by Segment, 2022 (%)
Figure 59. Microsoft Corporation: Revenue Share by Region, 2022 (%)
Figure 60. Apple, Inc.: Net Revenue, 2019-2021 ($ Million)
Figure 61. Apple, Inc.: Research & Development Expenditure, 2019-2021 ($ Million)
Figure 62. Apple, Inc.: Revenue Share by Segment, 2022 (%)
Figure 63. Apple, Inc.: Revenue Share by Region, 2022 (%)
Figure 64. Affectiva: Net Revenue, 2020-2022 ($ Million)
Figure 65. Affectiva: Revenue Share by Segment, 2022 (%)
Figure 66. Affectiva: Revenue Share by Region, 2022 (%)

Executive Summary

According to the report, the emotion AI market was valued at $1.8 billion in 2022, and is estimated to reach $13.8 billion by 2032, growing at a CAGR of 22.7% from 2023 to 2032.

The Emotion AI Market is likely to experience a significant growth rate of 22.7% from 2023-2032, owing to the rise in market demand for emotion AI technology solutions in several industries

The emotion artificial intelligence (AI) has ability to capture and analyze human gestures and emotions, it is being widely adopted in several organizations including healthcare, manufacturing, and other sectors which is expected to propel the market growth in the coming years. In addition, several large and small-sized enterprises are increasingly employing emotion AI solutions to expand their portfolio.

Furthermore, AI-powered solutions have the capacity to continually monitor networks, endpoints, and systems, allowing for quick reaction and real-time visibility into any situation. This further leads to more accurate and effective business operations. In addition, the increase in demand for behavioral analysis in several industries further contributes to driving growth of the global market. The AI systems are more trained, that further reduced the chances of false positives by improving accuracy of the emotion detection solutions. Such enhanced factors are expected to provide lucrative opportunities for market growth during the forecast period. In addition, emotion AI solutions are also set to influence industries like healthcare, insurance, education and transportation, which are further expected to contribute to the growth of global market. Moreover, the surge in usage of internet devices in various applications and rising amount of data generated by these internet devices creates lucrative opportunities for the global emotion AI market. Moreover, growing demand for flexible emotion recognition services across businesses is expected to fuel the growth of the market during the forecast period. Furthermore, the rise in visualization tools for security data is also arising, which further is expected to provide lucrative growth opportunities for the market in the forecast period. These factors actively impact the growth of the market in the forecast period. Additionally, the growing trend of digitally enabled solutions is the major factor driving the market growth.

Moreover, substantial growth in AI and ML technologies and the increase in adoption of biometrics and facial recognition positively impact the growth of the market in the future. In addition, surge in the usage of emotion detection solutions in several industries is driving global market growth. However, the high cost of application and development, and data storage and management hamper market growth. Furthermore, integration in IoT-based technologies and expansion of wearable devices in various applications creates opportunities for semantic web market growth.

The emotion AI market is segmented into components, enterprise size, application and region. On the basis of component, it is bifurcated into software and service. By enterprise size, it is divided into large enterprise and small and medium-sized enterprises. By application, it is categorized into BFSI, healthcare, IT & telecommunication, retail and e-commerce, government, media and entertainment, automotive, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the global emotion AI market. This report further outlines the current trends and key areas of investment. In addition, it includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder. The report features the strategies adopted by key market players to maintain their foothold in the market. Furthermore, it highlights the competitive landscape of key market players to increase their market share and sustain intense competition in the industry. The key players operating in the market include IBM Corporation, Microsoft Corporation, Cogito Corporation, Eyesight Technologies, Apple, Inc., Affectiva, Nuralogix Corporation, Realeyes, NVISO, and Emotibot. For instance, in September 2023, Affectiva launched a new attention metric in its cloud-based Emotion AI offering. This metric, bolstered by Smart Eye's advanced automotive safety-grade eye tracking technology, represents a significant leap in viewer attention measurement for brands, advertisers, entertainment companies, and their market researchers.

Key Market Insights

By component, the software segment was the highest revenue contributor to the market in 2022, and is estimated to reach $8.37 billion by 2032, with a CAGR of 21.3%. However, the cloud segment is expected to be the fastest-growing segment with a CAGR of 25.4% during the forecast period.

By enterprise size, the large enterprises segment dominated the global market share in 2022, and is estimated to reach $8.32 billion by 2032, with a CAGR of 21.6%, However, the small and medium-sized enterprises segment is expected to be the fastest-growing segment with a CAGR of 24.7% during the forecast period.

By application, the retail and e-commerce segment was the highest revenue contributor to the market in 2022, and is estimated to reach $2.25 billion by 2032, with a CAGR of 17.5%. However, the medium and entertainment segment is estimated to be the fastest-growing segment with a CAGR of 28.2% during the forecast period.

Region-wise, North America was the highest revenue contributor, accounting for $667.75 million in 2022 and is estimated to reach $4.21 billion by 2032, with a CAGR of 20.5%.

Companies Mentioned

  • Microsoft Corporation
  • Apple, Inc.
  • Affectiva
  • NVISO
  • Realeyes
  • Cipia Vision Ltd.
  • Cogito Corporation
  • NuraLogix Corporation
  • Emotibot
  • IBM Corporation

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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