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Online Grocery Market By Product Type, By Delivery Type: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 300 Pages
  • September 2023
  • Region: Global
  • Allied Market Research
  • ID: 5916300
The global online grocery market was valued at $258.6 billion in 2022, and is projected to reach $965.4 billion by 2032, growing at a CAGR of 14.3% from 2023 to 2032. The online grocery market refers to the segment of the retail industry where consumers purchase groceries and other household products through digital platforms and have them delivered to their doorstep. It includes the entire process of selecting and buying groceries online, including browsing product catalogs, placing orders, making payments, and organizing delivery. The market has included online grocery stores, traditional retailers expanding into the online space, and on-demand delivery services. The growth drivers, restraints, and opportunities are explained in the report to better understand the market dynamics. This report further highlights the key areas of investment. In addition, it includes Porter’s five forces analysis to understand the competitive scenario of the industry and the role of each stakeholder.

The online grocery market has witnessed numerous recent developments that are focused on improvement and enhancement of online grocery delivery services. One of the major industry players such as Amazon, which operates as Amazon Fresh, an online grocery company, has invested largely in the Indian market. Furthermore, the market has seen partnerships as the popular choice among the companies for expanding their market presence and businesses. Companies come together to deliver better services to their customers by utilizing each other's existing market capabilities and technologies due to high competition among key online grocery providers. 

In addition, companies have invested in their customer fulfillment centers to enhance their consumer convenience. Companies are focusing on integrating new and advanced technologies for speeding up online grocery delivery. The online grocery market is gaining popularity due to its time-saving and convenient nature, as online grocery provides efficient solutions for grocery shopping. Online grocery services help consumers with ordering items from their home without going to a physical store and waiting in long lines at checkout.

This easy and hassle-free experience attracts customers, contributing to the rapid growth of the online grocery market. There has been an increase in the market demand for online groceries owing to technological advancements. In addition, factors such as continuous improvement in e-commerce technology, mobile applications, and logistics make way for user-friendly and efficient shopping experience for customers. Secure payment gateways and streamlined delivery systems increase trust and offer convenience, thus attracting more consumers toward online grocery shopping. Such factors boost the growth of the online grocery market.

Technological advancements play a major role in surging the market demand for the online grocery industry. The continuous progress in e-commerce technology, mobile applications, and logistics has significantly enhanced the overall shopping experience for consumers. User-friendly interfaces and secure payment gateways ensure a seamless and efficient purchasing process, which attracts more customers to adopt online grocery shopping.

Advanced logistics and delivery systems have improved the reliability and speed of product delivery. The integration of data analytics and artificial intelligence allows online grocery platforms to offer personalized recommendations based on individual preferences and past purchases, further enhancing the customer experience. Moreover, technological advancements also enable online grocery retailers to optimize their supply chain management, reducing operational costs and minimizing wastage. This efficiency translates into competitive pricing, making online grocery shopping more appealing to cost-conscious consumers.

The online grocery market is segmented on the basis of product type, delivery type and region. By product type, the market is classified into fresh produce, staple and cooking essentials, RTE food, snacks and beverages, bakery and confectionery, dairy products, breakfast and cereal, household and, cleaning products, beauty and personal care, baby food and care. and pet food and care. By delivery type, the market is segmented into instant delivery and schedule delivery. Region-wise, the market is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Russia, Spain, Italy, and Rest of Asia-Pacific), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Europe), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and Rest of LAMEA).

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have also been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the online grocery market include Rakuten Group, Inc., Reliance Retail Limited, Amazon.com, Inc., Walmart Inc., The Kroger Co., Albertsons Companies, Inc., Tesco PLC, Woolworths Group Limited, J Sainsbury plc., and Target Corporation.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the online grocery market analysis from 2022 to 2032 to identify the prevailing online grocery market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the online grocery market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global online grocery market trends, key players, market segments, application areas, and market growth strategies.

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  • Technology Trend Analysis
  • Average Consumer Expenditure
  • Distributor margin Analysis
  • Go To Market Strategy
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Key Market Segments

By Product Type

  • Fresh Produce
  • Staple and Cooking Essentials
  • RTE Food
  • Snacks and Beverages
  • Bakery and Confectionery
  • Dairy Products
  • Breakfast and Cereal
  • Household and Cleaning Products
  • Beauty and Personal Care
  • Baby Food and Care
  • Pet Food and Care

By Delivery Type

  • Instant Delivery
  • Schedule Delivery

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Argentina
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of LAMEA
  • Key Market Players
  • Rakuten Group, Inc.
  • Reliance Retail Limited
  • Amazon.com, Inc.
  • Walmart Inc.
  • The Kroger Co.
  • Albertsons Companies, Inc.
  • Tesco PLC
  • Woolworths Group Limited
  • J Sainsbury plc.
  • Target Corporation

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.3. Porter’s five forces analysis
3.4. Market dynamics
CHAPTER 4: ONLINE GROCERY MARKET, BY PRODUCT TYPE
4.1. Overview
4.2. Fresh Produce
4.3. Staple and Cooking Essentials
4.4. RTE Food
4.5. Snacks and Beverages
4.6. Bakery and Confectionery
4.7. Dairy Products
4.8. Breakfast and Cereal
4.9. Household and Cleaning Products
4.10. Beauty and Personal Care
4.11. Baby Food and Care
4.12. Pet Food and Care
CHAPTER 5: ONLINE GROCERY MARKET, BY DELIVERY TYPE
5.1. Overview
5.2. Instant Delivery
5.3. Schedule Delivery
CHAPTER 6: ONLINE GROCERY MARKET, BY REGION
6.1. Overview
6.2. North America
6.3. Europe
6.4. Asia-Pacific
6.5. LAMEA
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2022
CHAPTER 8: COMPANY PROFILES
8.1. Amazon.com, Inc.
8.2. Walmart Inc.
8.3. The Kroger Co.
8.4. Albertsons Companies, Inc.
8.5. Reliance Retail Limited
8.6. Rakuten Group, Inc.
8.7. Tesco PLC
8.8. Woolworths Group Limited
8.9. J Sainsbury plc.
8.10. Target Corporation
List of Tables
Table 01. Global Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 02. Online Grocery Market for Fresh Produce, by Region, 2022-2032 ($ Million)
Table 03. Online Grocery Market for Staple and Cooking Essentials, by Region, 2022-2032 ($ Million)
Table 04. Online Grocery Market for Rte Food, by Region, 2022-2032 ($ Million)
Table 05. Online Grocery Market for Snacks and Beverages, by Region, 2022-2032 ($ Million)
Table 06. Online Grocery Market for Bakery and Confectionery, by Region, 2022-2032 ($ Million)
Table 07. Online Grocery Market for Dairy Products, by Region, 2022-2032 ($ Million)
Table 08. Online Grocery Market for Breakfast and Cereal, by Region, 2022-2032 ($ Million)
Table 09. Online Grocery Market for Household and Cleaning Products, by Region, 2022-2032 ($ Million)
Table 10. Online Grocery Market for Beauty and Personal Care, by Region, 2022-2032 ($ Million)
Table 11. Online Grocery Market for Baby Food and Care, by Region, 2022-2032 ($ Million)
Table 12. Online Grocery Market for Pet Food and Care, by Region, 2022-2032 ($ Million)
Table 13. Global Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 14. Online Grocery Market for Instant Delivery, by Region, 2022-2032 ($ Million)
Table 15. Online Grocery Market for Schedule Delivery, by Region, 2022-2032 ($ Million)
Table 16. Online Grocery Market, by Region, 2022-2032 ($ Million)
Table 17. North America Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 18. North America Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 19. North America Online Grocery Market, by Country, 2022-2032 ($ Million)
Table 20. U.S. Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 21. U.S. Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 22. Canada Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 23. Canada Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 24. Mexico Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 25. Mexico Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 26. Europe Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 27. Europe Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 28. Europe Online Grocery Market, by Country, 2022-2032 ($ Million)
Table 29. Germany Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 30. Germany Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 31. France Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 32. France Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 33. UK Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 34. UK Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 35. Russia Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 36. Russia Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 37. Spain Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 38. Spain Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 39. Italy Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 40. Italy Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 41. Rest of Europe Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 42. Rest of Europe Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 43. Asia-Pacific Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 44. Asia-Pacific Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 45. Asia-Pacific Online Grocery Market, by Country, 2022-2032 ($ Million)
Table 46. China Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 47. China Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 48. Japan Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 49. Japan Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 50. India Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 51. India Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 52. South Korea Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 53. South Korea Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 54. Australia Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 55. Australia Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 56. Rest of Asia-Pacific Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 57. Rest of Asia-Pacific Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 58. LAMEA Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 59. LAMEA Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 60. LAMEA Online Grocery Market, by Country, 2022-2032 ($ Million)
Table 61. Brazil Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 62. Brazil Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 63. Argentina Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 64. Argentina Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 65. Saudi Arabia Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 66. Saudi Arabia Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 67. Uae Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 68. Uae Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 69. South Africa Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 70. South Africa Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 71. Rest of LAMEA Online Grocery Market, by Product Type, 2022-2032 ($ Million)
Table 72. Rest of LAMEA Online Grocery Market, by Delivery Type, 2022-2032 ($ Million)
Table 73. Amazon.Com, Inc.: Key Executives
Table 74. Amazon.Com, Inc.: Company Snapshot
Table 75. Amazon.Com, Inc.: Service Segments
Table 76. Amazon.Com, Inc.: Product Portfolio
Table 77. Amazon.Com, Inc.: Key Stratergies
Table 78. Walmart Inc.: Key Executives
Table 79. Walmart Inc.: Company Snapshot
Table 80. Walmart Inc.: Service Segments
Table 81. Walmart Inc.: Product Portfolio
Table 82. Walmart Inc.: Key Stratergies
Table 83. The Kroger Co.: Key Executives
Table 84. The Kroger Co.: Company Snapshot
Table 85. The Kroger Co.: Service Segments
Table 86. The Kroger Co.: Product Portfolio
Table 87. The Kroger Co.: Key Stratergies
Table 88. Albertsons Companies, Inc.: Key Executives
Table 89. Albertsons Companies, Inc.: Company Snapshot
Table 90. Albertsons Companies, Inc.: Service Segments
Table 91. Albertsons Companies, Inc.: Product Portfolio
Table 92. Albertsons Companies, Inc.: Key Stratergies
Table 93. Reliance Retail Limited: Key Executives
Table 94. Reliance Retail Limited: Company Snapshot
Table 95. Reliance Retail Limited: Service Segments
Table 96. Reliance Retail Limited: Product Portfolio
Table 97. Reliance Retail Limited: Key Stratergies
Table 98. Rakuten Group, Inc.: Key Executives
Table 99. Rakuten Group, Inc.: Company Snapshot
Table 100. Rakuten Group, Inc.: Service Segments
Table 101. Rakuten Group, Inc.: Product Portfolio
Table 102. Rakuten Group, Inc.: Key Stratergies
Table 103. Tesco plc: Key Executives
Table 104. Tesco plc: Company Snapshot
Table 105. Tesco plc: Service Segments
Table 106. Tesco plc: Product Portfolio
Table 107. Tesco plc: Key Stratergies
Table 108. Woolworths Group Limited: Key Executives
Table 109. Woolworths Group Limited: Company Snapshot
Table 110. Woolworths Group Limited: Service Segments
Table 111. Woolworths Group Limited: Product Portfolio
Table 112. Woolworths Group Limited: Key Stratergies
Table 113. J Sainsbury plc.: Key Executives
Table 114. J Sainsbury plc.: Company Snapshot
Table 115. J Sainsbury plc.: Service Segments
Table 116. J Sainsbury plc.: Product Portfolio
Table 117. J Sainsbury plc.: Key Stratergies
Table 118. Target Corporation: Key Executives
Table 119. Target Corporation: Company Snapshot
Table 120. Target Corporation: Service Segments
Table 121. Target Corporation: Product Portfolio
Table 122. Target Corporation: Key Stratergies
List of Figures
Figure 01. Online Grocery Market, 2022-2032
Figure 02. Segmentation of Online Grocery Market, 2022-2032
Figure 03. Top Investment Pockets in Online Grocery Market (2023-2032)
Figure 04. Moderate Bargaining Power of Suppliers
Figure 05. Moderate Threat of New Entrants
Figure 06. Moderate Threat of Substitutes
Figure 07. Moderate Intensity of Rivalry
Figure 08. Moderate Bargaining Power of Buyers
Figure 09. Global Online Grocery Market: Drivers, Restraints and Opportunities
Figure 10. Online Grocery Market, by Product Type, 2022 and 2032 (%)
Figure 11. Comparative Share Analysis of Online Grocery Market for Fresh Produce, by Country 2022 and 2032 (%)
Figure 12. Comparative Share Analysis of Online Grocery Market for Staple and Cooking Essentials, by Country 2022 and 2032 (%)
Figure 13. Comparative Share Analysis of Online Grocery Market for Rte Food, by Country 2022 and 2032 (%)
Figure 14. Comparative Share Analysis of Online Grocery Market for Snacks and Beverages, by Country 2022 and 2032 (%)
Figure 15. Comparative Share Analysis of Online Grocery Market for Bakery and Confectionery, by Country 2022 and 2032 (%)
Figure 16. Comparative Share Analysis of Online Grocery Market for Dairy Products, by Country 2022 and 2032 (%)
Figure 17. Comparative Share Analysis of Online Grocery Market for Breakfast and Cereal, by Country 2022 and 2032 (%)
Figure 18. Comparative Share Analysis of Online Grocery Market for Household and Cleaning Products, by Country 2022 and 2032 (%)
Figure 19. Comparative Share Analysis of Online Grocery Market for Beauty and Personal Care, by Country 2022 and 2032 (%)
Figure 20. Comparative Share Analysis of Online Grocery Market for Baby Food and Care, by Country 2022 and 2032 (%)
Figure 21. Comparative Share Analysis of Online Grocery Market for Pet Food and Care, by Country 2022 and 2032 (%)
Figure 22. Online Grocery Market, by Delivery Type, 2022 and 2032 (%)
Figure 23. Comparative Share Analysis of Online Grocery Market for Instant Delivery, by Country 2022 and 2032 (%)
Figure 24. Comparative Share Analysis of Online Grocery Market for Schedule Delivery, by Country 2022 and 2032 (%)
Figure 25. Online Grocery Market by Region, 2022 and 2032 (%)
Figure 26. U.S. Online Grocery Market, 2022-2032 ($ Million)
Figure 27. Canada Online Grocery Market, 2022-2032 ($ Million)
Figure 28. Mexico Online Grocery Market, 2022-2032 ($ Million)
Figure 29. Germany Online Grocery Market, 2022-2032 ($ Million)
Figure 30. France Online Grocery Market, 2022-2032 ($ Million)
Figure 31. UK Online Grocery Market, 2022-2032 ($ Million)
Figure 32. Russia Online Grocery Market, 2022-2032 ($ Million)
Figure 33. Spain Online Grocery Market, 2022-2032 ($ Million)
Figure 34. Italy Online Grocery Market, 2022-2032 ($ Million)
Figure 35. Rest of Europe Online Grocery Market, 2022-2032 ($ Million)
Figure 36. China Online Grocery Market, 2022-2032 ($ Million)
Figure 37. Japan Online Grocery Market, 2022-2032 ($ Million)
Figure 38. India Online Grocery Market, 2022-2032 ($ Million)
Figure 39. South Korea Online Grocery Market, 2022-2032 ($ Million)
Figure 40. Australia Online Grocery Market, 2022-2032 ($ Million)
Figure 41. Rest of Asia-Pacific Online Grocery Market, 2022-2032 ($ Million)
Figure 42. Brazil Online Grocery Market, 2022-2032 ($ Million)
Figure 43. Argentina Online Grocery Market, 2022-2032 ($ Million)
Figure 44. Saudi Arabia Online Grocery Market, 2022-2032 ($ Million)
Figure 45. Uae Online Grocery Market, 2022-2032 ($ Million)
Figure 46. South Africa Online Grocery Market, 2022-2032 ($ Million)
Figure 47. Rest of LAMEA Online Grocery Market, 2022-2032 ($ Million)
Figure 48. Top Winning Strategies, by Year (2020-2023)
Figure 49. Top Winning Strategies, by Development (2020-2023)
Figure 50. Top Winning Strategies, by Company (2020-2023)
Figure 51. Product Mapping of Top 10 Players
Figure 52. Competitive Dashboard
Figure 53. Competitive Heatmap: Online Grocery Market
Figure 54. Top Player Positioning, 2022
Figure 55. Amazon.Com, Inc.: Net Sales, 2020-2022 ($ Million)
Figure 56. Amazon.Com, Inc.: Revenue Share by Segment, 2022 (%)
Figure 57. Amazon.Com, Inc.: Revenue Share by Region, 2022 (%)
Figure 58. Walmart Inc.: Net Revenue, 2020-2022 ($Billion)
Figure 59. Walmart Inc.: Revenue Share by Region, 2022 (%)
Figure 60. The Kroger Co.: Net Sales, 2020-2022 ($ Million)
Figure 61. Albertsons Companies, Inc.: Net Sales, 2020-2022 ($ Million)
Figure 62. Reliance Retail Limited: Net Revenue, 2019-2021 ($ Million)
Figure 63. Reliance Retail Limited: Revenue Share by Region, 2021 (%)
Figure 64. Rakuten Group, Inc.: Net Sales, 2020-2022 ($ Million)
Figure 65. Rakuten Group, Inc.: Revenue Share by Segment, 2022 (%)
Figure 66. Tesco plc: Net Sales, 2020-2022 ($ Million)
Figure 67. Tesco plc: Revenue Share by Segment, 2022 (%)
Figure 68. Woolworths Group Limited: Net Revenue, 2019-2021 ($ Million)
Figure 69. Woolworths Group Limited: Revenue Share by Segment, 2021 (%)
Figure 70. J Sainsbury plc.: Net Revenue, 2020-2022 ($ Million)
Figure 71. J Sainsbury plc.: Revenue Share by Segment, 2022 (%)
Figure 72. Target Corporation: Net Sales, 2020-2022 ($ Million)

Executive Summary

According to the report, the online grocery market was valued at $258.6 billion in 2022, and is estimated to reach $965.4 billion by 2032, growing at a CAGR of 14.3% from 2023 to 2032.

The online grocery market refers to the digital platform where consumers can purchase various food and household products over the Internet. This digital marketplace offers convenience, a wide product selection, and time-saving benefits to consumers.

The online grocery market has witnessed numerous recent developments that are focused on improvement and enhancement of online grocery delivery services. One of the major industry players such as Amazon, which operates as Amazon Fresh, an online grocery company, has invested largely in the Indian market. Furthermore, the market has seen partnerships as the popular choice among the companies for expanding their market presence and businesses. Companies come together to deliver better services to their customers by utilizing each other's existing market capabilities and technologies due to high competition among key online grocery providers.

In addition, companies have invested in their customer fulfillment centers to enhance their consumer convenience. Companies are focusing on integrating new and advanced technologies for speeding up online grocery delivery. The online grocery market is gaining popularity due to its time-saving and convenient nature, as online grocery provides efficient solutions for grocery shopping. Online grocery services help consumers with ordering items from their home without going to a physical store and waiting in long lines at checkout.

This easy and hassle-free experience attracts customers, contributing to the rapid growth of the online grocery market. There has been an increase in the market demand for online groceries owing to technological advancements. In addition, factors such as continuous improvement in e-commerce technology, mobile applications, and logistics make way for user-friendly and efficient shopping experience for customers. Secure payment gateways and streamlined delivery systems increase trust and offer convenience, thus attracting more consumers toward online grocery shopping. Such factors boost the growth of the online grocery market.

An increase in internet penetration also contributes to the market demand for online groceries. The potential market for online grocery is expanding in a diverse range of customers from various demographics with the increasing accessibility of the internet. Moreover, there has been a significant change in consumer buying behavior, with growing comfort and trust in online transactions. As a result, the convenience of online shopping propels the growth of the online grocery market.

The availability of a wide range of products on online platforms is a key factor driving the market growth of the online grocery market. Online grocery platforms offer a wide range of products and different brands, including specialty products, international goods, and dietary options, which are not always available in traditional brick-and-mortar stores. This diverse range of choices attracts customers with unique preferences, leading to increased consumer interest in shopping online.

Urbanization has fueled the market demand for the online grocery industry, as online grocery platforms offer time-saving benefits, a wide range of products, and doorstep delivery, making them attractive options for the urban population. In addition, the availability of high-speed internet and smartphones further facilitates the adoption of online grocery shopping, boosting market growth.

There is an increase in the demand for online grocery due to the shift in last-mile delivery solutions and effective promotional strategies. Improved last-mile delivery options, such as using delivery drones, automated vehicles, and small warehouses, which ensure faster and more reliable deliveries, attracting more customers. In addition, online grocery retailers employ promotional strategies like discounts, cashback offers, and loyalty programs to offer unique shopping experience and foster customer loyalty. These tactics enhance the overall shopping experience, encouraging people to opt for online grocery shopping.

The online grocery market is segmented on the basis of product type, delivery type and region. By product type, the market is classified into fresh produce, staple and cooking essentials, RTE food, snacks and beverages, bakery and confectionery, dairy products, breakfast and cereal, household and, cleaning products, beauty and personal care, baby food and care. and pet food and care. By delivery type, the market is segmented into instant delivery and schedule delivery. Region-wise, the market is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Russia, Spain, Italy, and Rest of Asia-Pacific), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Europe), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and Rest of LAMEA).

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have also been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the online grocery market include Rakuten Group, Inc., Reliance Retail Limited, Amazon.com, Inc., Walmart Inc., the Kroger Co., Albertsons Companies, Inc., Tesco PLC, Woolworths Group Limited, J Sainsbury plc., and Target Corporation.

Companies Mentioned

  • Rakuten Group, Inc.
  • Reliance Retail Limited
  • Amazon.com, Inc.
  • Walmart Inc.
  • The Kroger Co.
  • Albertsons Companies, Inc.
  • Tesco PLC
  • Woolworths Group Limited
  • J Sainsbury plc.
  • Target Corporation

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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