The global low-cost pizza franchise market was valued at $16.4 billion in 2022, and is projected to reach $26.3 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.
A low-cost pizza franchise outlet requires a low capital investment to start operations. This type of franchise store increases the accessibility of the franchises to people with low financial capabilities who want to start a pizza business. The low capital investment and higher profits are the major motivators that attract individuals to acquire a low-cost pizza franchise.
The presence of pizza industry giants such as Domino’s, Papa John’s, Marcos Franchising, and Papa Murphy's International LLC. Have significantly contributed to market growth in the past. The aggressive marketing and expansion strategies followed by these giants have led to the huge popularity of pizza across the global markets. The franchising model followed by these pizza brands has allowed individuals to start and operate their own pizza stores while using the goodwill of the popular brands. The franchising business model has significantly helped the pizza brands to increase their presence across the globe, thereby fostering the growth of the low-cost pizza franchise market.
The rise in the adoption of digital technologies is expected to drive the growth of the market in the forthcoming future. The rapid penetration of social media and the internet across the globe has led to an increased adoption of digital food ordering systems. For instance, about two-thirds of Domino's Pizza, Inc.'s global retail sales in 2022 were generated through digital channels. In addition, Domino's has created a number of innovative ordering platforms for Google Home, Facebook Messenger, Twitter, Amazon Echo, and Apple Watch in the U.S.
The low-cost pizza franchise market is analyzed on the basis of revenue component, type, franchise location, and region. On the basis of revenue component, the market is classified into franchise fees, royalty fees, advertising and marketing fees, supply chain and purchasing fees, renewal fees, and others. On the basis of type, the market is categorized into delivery and takeout franchise, carryout franchise, fast casual franchise, mobile pizza franchise, and others. On the basis of franchise location, the market is bifurcated into domestic and international. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
Papa John’s International, Inc., Jets America, Inc., Hungry Howies Pizza & Subs, Inc., Marcos Franchising, LLC., Red Brick Pizza LLC., Sbarro LLC., Domino’s Pizza, Inc., Mr. Gattis Pizza, LLC., Papa Murphys International LLC., and Little Caesar Enterprises, Inc. are the major companies profiled in the low-cost pizza franchise market report. These manufacturers are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing low-cost pizza franchise market opportunities.
A low-cost pizza franchise outlet requires a low capital investment to start operations. This type of franchise store increases the accessibility of the franchises to people with low financial capabilities who want to start a pizza business. The low capital investment and higher profits are the major motivators that attract individuals to acquire a low-cost pizza franchise.
The presence of pizza industry giants such as Domino’s, Papa John’s, Marcos Franchising, and Papa Murphy's International LLC. Have significantly contributed to market growth in the past. The aggressive marketing and expansion strategies followed by these giants have led to the huge popularity of pizza across the global markets. The franchising model followed by these pizza brands has allowed individuals to start and operate their own pizza stores while using the goodwill of the popular brands. The franchising business model has significantly helped the pizza brands to increase their presence across the globe, thereby fostering the growth of the low-cost pizza franchise market.
The rise in the adoption of digital technologies is expected to drive the growth of the market in the forthcoming future. The rapid penetration of social media and the internet across the globe has led to an increased adoption of digital food ordering systems. For instance, about two-thirds of Domino's Pizza, Inc.'s global retail sales in 2022 were generated through digital channels. In addition, Domino's has created a number of innovative ordering platforms for Google Home, Facebook Messenger, Twitter, Amazon Echo, and Apple Watch in the U.S.
The low-cost pizza franchise market is analyzed on the basis of revenue component, type, franchise location, and region. On the basis of revenue component, the market is classified into franchise fees, royalty fees, advertising and marketing fees, supply chain and purchasing fees, renewal fees, and others. On the basis of type, the market is categorized into delivery and takeout franchise, carryout franchise, fast casual franchise, mobile pizza franchise, and others. On the basis of franchise location, the market is bifurcated into domestic and international. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
Papa John’s International, Inc., Jets America, Inc., Hungry Howies Pizza & Subs, Inc., Marcos Franchising, LLC., Red Brick Pizza LLC., Sbarro LLC., Domino’s Pizza, Inc., Mr. Gattis Pizza, LLC., Papa Murphys International LLC., and Little Caesar Enterprises, Inc. are the major companies profiled in the low-cost pizza franchise market report. These manufacturers are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing low-cost pizza franchise market opportunities.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the low-cost pizza franchise market analysis from 2022 to 2032 to identify the prevailing low-cost pizza franchise market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the low-cost pizza franchise market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global low-cost pizza franchise market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Revenue Component
- Franchise Fees
- Royalty Fees
- Advertising and Marketing Fees
- Supply Chain and Purchasing Fees
- Renewal Fees
- Others
By Type
- Delivery and Takeout Franchise
- Carryout Franchise
- Fast Casual Franchise
- Mobile Pizza Franchise
- Others
By Franchise Location
- Domestic
- International
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Key Market Players
- Papa John's International, Inc.
- Hungry Howies Pizza & Subs, Inc.
- Marcos Franchising, LLC
- Sbarro LLC
- Dominos Pizza, Inc.
- Mr. Gattis Pizza, LLC
- Papa Murphys International LLC.
- Little Caesar Enterprises, Inc.
- Jets America, Inc.
- Red Brick Pizza LLC
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: LOW-COST PIZZA FRANCHISE MARKET, BY REVENUE COMPONENT
CHAPTER 5: LOW-COST PIZZA FRANCHISE MARKET, BY TYPE
CHAPTER 6: LOW-COST PIZZA FRANCHISE MARKET, BY FRANCHISE LOCATION
CHAPTER 7: LOW-COST PIZZA FRANCHISE MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the low-cost pizza franchise market was valued at $16.4 billion in 2022, and is estimated to reach $26.3 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.The global low-cost pizza franchise market has witnessed rapid change due to the adoption of digital technologies for efficient and smooth daily operations. In the past few years, the proliferation of digital technologies, growth in the adoption of smartphones, increase in the number of internet users, and growth in penetration of social media have created lucrative opportunities for the pizza franchise brands to expand their global presence along with increasing their revenues and profits significantly. Online ordering or digital ordering of pizza is playing a significant role in the revenue generation of pizza franchises which is expected to boost the growth of the global low-cost pizza franchise market. For instance, according to Domino’s Pizza, Inc. in 2022, around two-thirds of its global retail sales take place through digital channels. Moreover, Domino’s has developed several innovative ordering platforms in the U.S. for Google Home, Facebook Messenger, Twitter, Amazon Echo, and Apple Watch. Further, Domino’s has also implemented the installation of GPS to its tracker allowing the customers to track their progress of food from preparation to delivery in real-time.
Furthermore, global and domestic pizza brands are using the franchise business model to increase their presence in the new markets. The low-cost pizza franchise model allows individuals to enter the pizza business with low capital investment. Moreover, the growth in popularity of mobile pizza franchise outlets is expected to boost the growth of the low-cost pizza franchise market in the developing markets during the forecast period. Franchising not only solves unemployment issues but also contributes to the economic growth of the country. According to the International Franchise Association (IFA), the franchising industry contributed over $674 billion to the U.S. economy in 2020 alone. It was estimated that around 8.5 million jobs in the U.S. were generated through the franchising model in 2022.
The growth in popularity of dining out culture favored by the rise in employment of women and busy and hectic life schedules of the people has further fueled the demand for pizza during lunch and dinner, especially in urban areas. This is subsequently encouraging the low-cost pizza franchise market growth across the globe. According to the report of the NITI (National Institution for Transforming India) Aayog, the share of female labor in the total labor force increased from 23.1 to 27.9% in two years from 2018 to 2020.
However, high competition exists in the quick-service restaurant industry. The presence of huge pizza franchise brands such as Domino’s, Pizza Hut, Little Caesars Pizza, and Papa John’s across the major pizza markets creates huge competition in the QSR and food delivery franchise market. Furthermore, the presence of the supermarket industry and meal kit and food delivery providers across the globe poses a great threat to low-cost pizza franchises.
The low-cost pizza franchise market is analyzed on the basis of revenue component, type, franchise location, and region. On the basis of revenue component, the market is classified into franchise fees, royalty fees, advertising and marketing fees, supply chain and purchasing fees, renewal fees, and others. On the basis of type, the market is categorized into delivery and takeout franchise, carryout franchise, fast casual franchise, mobile pizza franchise, and others. On the basis of franchise location, the market is bifurcated into domestic and international. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
Papa John’s International, Inc., Jets America, Inc., Hungry Howies Pizza & Subs, Inc., Marcos Franchising, LLC., Red Brick Pizza LLC., Sbarro LLC., Domino’s Pizza, Inc., Mr. Gattis Pizza, LLC., Papa Murphys International LLC., and Little Caesar Enterprises, Inc. are the major companies profiled in the low-cost pizza franchise market report. These manufacturers are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing low-cost pizza franchise market opportunities.
Key findings of the study
The low-cost pizza franchise market was valued at 16,365.2 million in 2022 and is estimated to reach $26.25 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.On the basis of revenue component, the supply chain and purchasing fees segment has dominated the market in 2022 and is expected to grow at a CAGR of 4.4% during the forecast period.
On the basis of type, the mobile pizza franchise segment is expected to be the fastest-growing segment, registering a CAGR of 6.1% from 2023 to 2032.
On the basis of franchise location, the international segment is estimated to witness the fastest growth, registering a CAGR of 5.9% during the forecast period.
On the basis of region, India was the most prominent market in Asia-Pacific in 2022 and is projected to grow at a CAGR of 8.0% during the forecast period.
Companies Mentioned
- Papa John's International, Inc.
- Hungry Howies Pizza & Subs, Inc.
- Marcos Franchising, LLC
- Sbarro LLC
- Dominos Pizza, Inc.
- Mr. Gattis Pizza, LLC
- Papa Murphys International LLC.
- Little Caesar Enterprises, Inc.
- Jets America, Inc.
- Red Brick Pizza LLC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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