Video on Demand (VOD) is a digital entertainment distribution system that enables users to access and stream video content at their convenience. Unlike traditional television broadcasts or scheduled programming, it allows viewers to select and watch movies, TV shows, and other video content whenever they desire. Video on demand services, such as Netflix, Hulu, or Amazon Prime Video, offer a vast library of content that be accessed on various devices, including smartphones, tablets, smart TVs, and computers. This flexibility and accessibility have revolutionized the way people consume media, as it empowers them to pause, rewind, fast-forward, and choose from a wide array of options, making it a highly convenient and personalized entertainment experience. Users typically pay a subscription fee or rent/purchase individual titles, giving them control over what they watch and when they watch it. Most of the cable and telephone company-based television providers offer video on demand streaming, whereby a user selects a video program that begins to play immediately, or downloading to the cloud storage, which is provider, or to a PC or to a portable device for deferred viewing.
Moreover, YouTube, another internet-based video on demand system, uses an advertising-funded model in which users access most of its video content free of cost but must pay a subscription fee for premium content. Some airlines offer video on demand services as in-flight entertainment to passengers through video screens embedded in seats or externally provided portable media players.
The video on demand market is segmented on the basis of component, monetization models, end user, and region. On the basis of component, it is bifurcated into solution and services. On the basis of monetization models, it is divided into subscription-based, advertising-based, and transaction-based. On the basis of end user, it is fragmented into media, entertainment, & gaming, travel & hospitality, education, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global video on demand industry is dominated by key players such as Google LLC, Cisco Systems, Inc., Fujitsu, Netflix, Inc., Amazon.com, Inc., YouTube, Comcast, Apple, Inc., Disney, and Hulu LLC. These players have adopted various strategies to increase their market penetration and strengthen their position in the video on demand market.
Moreover, YouTube, another internet-based video on demand system, uses an advertising-funded model in which users access most of its video content free of cost but must pay a subscription fee for premium content. Some airlines offer video on demand services as in-flight entertainment to passengers through video screens embedded in seats or externally provided portable media players.
The video on demand market is segmented on the basis of component, monetization models, end user, and region. On the basis of component, it is bifurcated into solution and services. On the basis of monetization models, it is divided into subscription-based, advertising-based, and transaction-based. On the basis of end user, it is fragmented into media, entertainment, & gaming, travel & hospitality, education, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global video on demand industry is dominated by key players such as Google LLC, Cisco Systems, Inc., Fujitsu, Netflix, Inc., Amazon.com, Inc., YouTube, Comcast, Apple, Inc., Disney, and Hulu LLC. These players have adopted various strategies to increase their market penetration and strengthen their position in the video on demand market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the video on demand market analysis from 2022 to 2032 to identify the prevailing video on demand market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the video on demand market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global video on demand market trends, key players, market segments, application areas, and market growth strategies.
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- SWOT Analysis
Key Market Segments
By Component
- Service
- Solution
By Monetization Models
- Subscription-based
- Advertising-based
- Transaction-based
By End User
- Media, Entertainment, and Gaming
- Travel and Hospitality
- Education
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Google LLC
- Fujitsu
- Netflix, Inc.
- YouTube
- Comcast
- Disney
- Hulu LLC
- Cisco Systems, Inc.
- Amazon.com, Inc.
- Apple, Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: VIDEO ON DEMAND MARKET, BY COMPONENT
CHAPTER 5: VIDEO ON DEMAND MARKET, BY MONETIZATION MODELS
CHAPTER 6: VIDEO ON DEMAND MARKET, BY END USER
CHAPTER 7: VIDEO ON DEMAND MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the video on demand market was valued at $84.6 billion in 2022, and is estimated to reach $387.5 billion by 2032, growing at a CAGR of 16.7% from 2023 to 2032.Video on demand is a content distribution system that allows quick, on-the-go access to content libraries through rentals, purchases, or in exchange for a monthly subscription fee. It moves beyond the traditional broadcasting constraints and allows users to view thousands of movies, TV shows, and podcasts whenever the consumer wants, using their choice of platform or device. Video on demand has a perfect opportunity for content creators to maximize viewership of their original content by catering to the growing population of viewers who prefer to watch content on their own schedules. With multiple monetization models to suit their needs, video on demand is highly profitable when compared to the likes of cables. It also allows to monetize older content.
Furthermore, video on demand services are revolutionizing education and corporate training such that students and employees attend virtual classrooms and meetings to access educational and training material anytime, anywhere. This flexibility not only improves the quality of education but also decreases the operational costs. Apart from serving as a potent educational technology, video on demand is also an excellent platform to distribute news, sports events, religious content, and more. The video on demand platform takes care of the technical aspects of the streaming such as checking bandwidth and power requirements, delivering high-quality, and buffer-free streams.
In addition, the video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services. Moreover, surge in penetration of smartphones is expected to provide lucrative opportunity for the growth of the market during the forecast period. On the contrary, availability of open-source video platforms limits the growth of the video on demand market.
On the basis of component, solution dominated the video on demand market in 2022, owing to various technologies, platforms, and strategies that enable the delivery of video content to users on-demand, allowing them to watch videos whenever they want. In addition, these solutions provide tools and systems for organizing, storing, and managing video content. However, the services segment is expected to witness the fastest growth, owing to offer a wide variety of content, ranging from movies and TV shows to documentaries, original series, and user-generated content. In addition, video on demand services provide a means for content creators to distribute their videos directly to their target audience.
Region-wise North America dominated the video on demand market size in 2022, owing to adoption of smartphones among population, the potential consumer for movies and TV shows, leading to increased demand for video on demand services. In addition, the widespread availability of high-speed internet and the growing prevalence of mobile data plans make it more convenient for people to access video on demand services. However, Asia-Pacific segment is expected to witness the fastest growth, owing to diverse range of cultures, languages, and demographics which leading to the creation of region-specific or culturally relevant content and shows. In addition, companies in the Asia-Pacific region offer affordable subscription plans, making it cost-effective for users to stream content.
The COVID-19 pandemic had a significant impact on the video on demand (VOD) industry. With lockdowns and social distancing measures in place, people worldwide turned to video on demand services as their primary source of entertainment. This led to a substantial surge in demand for video on demand content, resulting in increased subscriptions and viewership across platforms like Netflix, Disney+, and Amazon Prime Video. These platforms adapted by accelerating content production and securing exclusive deals to cater to the growing audience. However, the pandemic also disrupted content production schedules and cinema releases, prompting studios to release films directly on video on demand platforms, accelerating the trend of day-and-date releases. The pandemic highlighted the importance of video on demand services as a vital and flexible distribution channel for the entertainment industry, and it is expected to have a lasting impact on how content is created, distributed, and consumed in the future.
Moreover, during the pandemic, video on demand platforms experienced a substantial increase in subscribers. For instance, Netflix added over 37 million paid memberships in 2020, surpassing expectations. Disney+ reached over 100 million subscribers within just a little over a year of its launch. The pandemic disrupted content production schedules, causing delays in the release of new shows and movies. This prompted video on demand platforms to invest in international and regional content to fill the gaps, and many turned to animated or remotely produced content to keep their libraries fresh.
Key Findings of the Study
By component, the solution segment led the video on demand market in terms of revenue in 2022.By monetization models, the advertising-based is anticipated to have fastest growth rate for video on demand market.
By end user, the media, entertainment, and gaming led the video on demand market in terms of revenue in 2022.
By region, North America generated the highest revenue in 2022.
The key players profiled in the video on demand industry analysis are Google LLC, Cisco Systems, Inc., Fujitsu, Netflix, Inc., Amazon.com, Inc., YouTube, Comcast, Apple, Inc., Disney, and Hulu LLC. These players have adopted various strategies to increase their market penetration and strengthen their position in the video on demand industry.
Companies Mentioned
- Google LLC
- Fujitsu
- Netflix, Inc.
- YouTube
- Comcast
- Disney
- Hulu LLC
- Cisco Systems, Inc.
- Amazon.com, Inc.
- Apple, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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