The Global Frozen Potato Market size is expected to reach $88 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 23,453.1 Kilo Tonnes experiencing a growth of 4.9% (2019-2022).
Battered and cooked frozen potato products provide versatility in culinary applications. They can serve as a base for various dishes, from appetizers to main courses. Therefore, Battered/Cooked segment generated $2,800.7 million revenue in the market in 2022. Whether used as crispy potato wedges, battered fries, or other innovative forms, these products cater to diverse tastes and preferences, making them a valuable addition to the freezer aisle for households and food service establishments. These factors will boost the demand in the segment. Some of the factors impacting the market are shift towards more fast-paced lifestyles, growing food service industry around the world and negative perception of processed foods.
Frozen potatoes eliminate the time-consuming tasks associated with traditional potato preparation. Consumers can bypass peeling, cutting, and parboiling steps, as frozen potato products come pre-cut and ready to cook. This time efficiency resonates with individuals seeking quick and straightforward meal preparation solutions, especially during busy weekdays. Frozen potatoes offer a consistent quality that can be challenging to achieve with fresh potatoes, especially considering variations in potato types and seasonal availability. Additionally, Consumer preferences for dining out, ordering takeout, and using food delivery services have evolved. The convenience of preparing and serving meals by professionals aligns with modern lifestyles. Consumers are willing to allocate more of their budgets to eating out, seeking a variety of culinary experiences, and contributing to the growth of the food service industry. Therefore, these aspects will drive the expansion of the market in the coming years and thus, these aspects will pose lucrative growth prospects for the market.
However, Concerns about the use of added preservatives and other additives in frozen potato products contribute to the perception of these items as less healthy. Some consumers are wary of ingredients not commonly found in home-cooked meals and may associate them with potential health risks. High sodium content in certain frozen potato products, especially seasoned fries or other flavored varieties, is a common concern. Excessive sodium intake is associated with health issues such as hypertension and cardiovascular diseases. Health-conscious consumers may opt for fresh potatoes or alternatives with lower sodium levels. These factors are expected to limit the growth of the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include McCain Foods Limited, Lamb Weston Holdings, Inc., Cooperatie Koninklijke Cosun U.A. (Royal Cosun), Greenyard NV, General Mills, Inc., Mondelez International, Inc., The Kraft Heinz Company, The Hain Celestial Group, Inc., Himalaya Food International Ltd., and J.R. Simplot Company.
Battered and cooked frozen potato products provide versatility in culinary applications. They can serve as a base for various dishes, from appetizers to main courses. Therefore, Battered/Cooked segment generated $2,800.7 million revenue in the market in 2022. Whether used as crispy potato wedges, battered fries, or other innovative forms, these products cater to diverse tastes and preferences, making them a valuable addition to the freezer aisle for households and food service establishments. These factors will boost the demand in the segment. Some of the factors impacting the market are shift towards more fast-paced lifestyles, growing food service industry around the world and negative perception of processed foods.
Frozen potatoes eliminate the time-consuming tasks associated with traditional potato preparation. Consumers can bypass peeling, cutting, and parboiling steps, as frozen potato products come pre-cut and ready to cook. This time efficiency resonates with individuals seeking quick and straightforward meal preparation solutions, especially during busy weekdays. Frozen potatoes offer a consistent quality that can be challenging to achieve with fresh potatoes, especially considering variations in potato types and seasonal availability. Additionally, Consumer preferences for dining out, ordering takeout, and using food delivery services have evolved. The convenience of preparing and serving meals by professionals aligns with modern lifestyles. Consumers are willing to allocate more of their budgets to eating out, seeking a variety of culinary experiences, and contributing to the growth of the food service industry. Therefore, these aspects will drive the expansion of the market in the coming years and thus, these aspects will pose lucrative growth prospects for the market.
However, Concerns about the use of added preservatives and other additives in frozen potato products contribute to the perception of these items as less healthy. Some consumers are wary of ingredients not commonly found in home-cooked meals and may associate them with potential health risks. High sodium content in certain frozen potato products, especially seasoned fries or other flavored varieties, is a common concern. Excessive sodium intake is associated with health issues such as hypertension and cardiovascular diseases. Health-conscious consumers may opt for fresh potatoes or alternatives with lower sodium levels. These factors are expected to limit the growth of the market.
Product Type Outlook
Based on product type, the market is divided into french fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, topped/stuffed, and others. In 2022, the sweet potatoes/yam segment witnessed a substantial revenue share in the market. The frozen sweet potato/yam segment has witnessed growth through the introduction of diverse product offerings. Fries, wedges, tots, and pureed sweet potatoes are among the frozen sweet potato products manufacturers have incorporated into their product lines. This diversity caters to consumer preferences and provides options for incorporating sweet potatoes into different meals. These aspects will help in the expansion of the segment.End User Outlook
On the basis of end user, the market is divided into commercial and residential. In 2022, the residential segment witnessed a substantial revenue share in the market. As modern lifestyles become busier, consumers seek convenient and time-saving meal solutions. Frozen potato products, such as pre-cut fries, wedges, and hash browns, offer a hassle-free alternative to peeling, chopping, and preparing fresh potatoes. The convenience factor has significantly contributed to the growth of the residential segment, especially among households with time constraints. Therefore, the segment will grow rapidly in the coming years.Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment acquired the highest revenue share in the market. As urbanization continues and lifestyles become more fast-paced, there is an increasing demand for convenient and time-saving food options. Frozen potatoes, offering quick and easy preparation, align well with the changing consumer preferences in the Asia Pacific region. Economic growth in many countries within the Asia Pacific region has caused an increase in disposable income. As a result, consumers are more willing to spend on convenience foods, including frozen potato products, contributing to increased demand. Thus, there will be increased growth in the segment.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include McCain Foods Limited, Lamb Weston Holdings, Inc., Cooperatie Koninklijke Cosun U.A. (Royal Cosun), Greenyard NV, General Mills, Inc., Mondelez International, Inc., The Kraft Heinz Company, The Hain Celestial Group, Inc., Himalaya Food International Ltd., and J.R. Simplot Company.
Strategies deployed in the Market
- Sep-2023: Lamb Weston Holdings, Inc. took over Crackerjack Foods, a manufacturer and supplier of frozen potato-based products for the food services industry.
- Sep-2022: McCain Foods Limited took over Scelta Products, a farming company based in, the Netherlands. Through this acquisition, McCain would offer Scelta's product portfolio to McCain's customers.
- Jan-2022: Mondelez International, Inc. announced the acquisition of Chipita Global S.A., an international food company known for producing a wide range of baked goods, including snacks, croissants, and other pastry products. Through this acquisition, Mondelez would be able to consistently provide delicious snacks and drive innovation across our portfolio to address diverse consumer preferences. Further, Chipita's renowned brands and substantial presence in numerous appealing regions make a valuable strategic addition to our current portfolio, aligning with our growth.
- Dec-2021: The Hain Celestial Group, Inc. completed the acquisition of ParmCrisps, a brand recognized for its gourmet cheese crisps, and Thinsters, a brand known for its delicious, crunchy cookies made with simple, high-quality ingredients. Through this acquisition, Hain strengthens its presence in the snacking category, marking a noteworthy advancement in positioning Hain as a thriving, global company focused on healthy food.
- Jul-2019: McCain Foods Limited signed a partnership with NUGGS, a technology startup, that approaches food as if it were an app, boasting the creation of advanced and delicious chicken nuggets. Through this partnership, both companies would combine their research & development processes and production and commercial expertise to expedite the brand's expansion and achieve market scale.
- Jun-2019: Lamb Weston Holdings, Inc. took over Ready Meals Pty Ltd., a company managing processing and storage facilities for frozen potatoes in Hallam, Victoria. Through this acquisition, Lamb Weston would be able to expand its production capability with more than 70 million lbs throughout the global manufacturing network.
- May-2019: Greenyard NV partnered with Tesco, a British multinational grocery and retail company, operating chains of supermarkets, hypermarkets, and convenience stores globally. Through this partnership, both companies would enable the supermarket giant to provide its customers with an extensive selection of approximately 25 premium-quality frozen fruit stock-keeping units, broadening its frozen fruit portfolio.
Scope of the Study
Market Segments Covered in the Report:
By End User (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)- Commercial
- Residential
- French Fries
- Hash Brown
- Shapes
- Mashed
- Sweet Potatoes/Yam
- Battered/Cooked
- Topped/Stuffed
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- McCain Foods Limited
- Lamb Weston Holdings, Inc.
- Cooperatie Koninklijke Cosun U.A. (Royal Cosun)
- Greenyard NV
- General Mills, Inc.
- Mondelez International, Inc.
- The Kraft Heinz Company
- The Hain Celestial Group, Inc.
- Himalaya Food International Ltd.
- J.R. Simplot Company
Unique Offerings
- Exhaustive coverage
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market At a Glance
Chapter 3. Market Overview
Chapter 5. Global Frozen Potato Market, By End User
Chapter 6. Global Frozen Potato Market, By Product Type
Chapter 7. Global Frozen Potato Market, By Region
Chapter 8. Company Profiles
Companies Mentioned
- McCain Foods Limited
- Lamb Weston Holdings, Inc.
- Cooperatie Koninklijke Cosun U.A. (Royal Cosun)
- Greenyard NV
- General Mills, Inc.
- Mondelez International, Inc.
- The Kraft Heinz Company
- The Hain Celestial Group, Inc.
- Himalaya Food International Ltd.
- J.R. Simplot Company
Methodology
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