The Global Household Vacuum Cleaners Market size is expected to reach $28 billion by 2031, rising at a market growth of 6.4% CAGR during the forecast period. In the year 2023, the market attained a volume of 99.51 million units experiencing a growth of 13.9% (2020-2023).
Several factors, such as the widespread adoption of advanced technologies, a strong emphasis on hygiene, and high disposable incomes, can be attributed to this dominance. Consumers in North America are particularly keen on investing in high-quality home appliances that offer superior performance and convenience. Consequently, the North American region would acquire nearly 28% of the total market share by 2031. Also, the US market would consume 5.88 million units of cylinder vacuum cleaners by 2031.
The major strategies followed by the market participants are product launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in August, 2023, Dyson Limited launched the V12s Detect Slim Submarine, its first all-in-one wet-and-dry cordless vacuum cleaner in India, priced at Rs. 62,900. The model featured new technologies for hard floor cleaning, including hydration, absorption, and extraction, along with Dyson's powerful suction, dust illumination, and anti-tangle capabilities, including a wet roller head for liquid spills. Moreover, in June, 2023, Puresight Systems, iRobot's exclusive distributor in India, introduced the Roomba Combo j7+ robot vacuum and mop at Rs 89,900, available from June 20. The company also launched the Roomba Combo j7 without the Clean Base Automatic Dirt Disposal, priced at Rs 69,900.
Urbanization is a powerful global trend reshaping lifestyles and consumer behaviors, particularly in household appliances like vacuum cleaners. Handheld and stick vacuum cleaners are becoming particularly popular in these urban settings. Their lightweight and slim designs make them ideal for quick cleanups and easy storage in tight spaces, such as closets or under furniture. Thus, as urbanization continues to drive more people into smaller living spaces, the demand for compact and efficient vacuum cleaners is expected to grow.
The competition in the Market is intense, driven by key players focusing on innovation, smart technology integration, and energy efficiency. Brands compete on features like suction power, filtration systems, and versatility across surfaces. The market sees rivalry from traditional vacuum cleaners to advanced robotic models, enhancing consumer choices.
Several factors, such as the widespread adoption of advanced technologies, a strong emphasis on hygiene, and high disposable incomes, can be attributed to this dominance. Consumers in North America are particularly keen on investing in high-quality home appliances that offer superior performance and convenience. Consequently, the North American region would acquire nearly 28% of the total market share by 2031. Also, the US market would consume 5.88 million units of cylinder vacuum cleaners by 2031.
The major strategies followed by the market participants are product launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in August, 2023, Dyson Limited launched the V12s Detect Slim Submarine, its first all-in-one wet-and-dry cordless vacuum cleaner in India, priced at Rs. 62,900. The model featured new technologies for hard floor cleaning, including hydration, absorption, and extraction, along with Dyson's powerful suction, dust illumination, and anti-tangle capabilities, including a wet roller head for liquid spills. Moreover, in June, 2023, Puresight Systems, iRobot's exclusive distributor in India, introduced the Roomba Combo j7+ robot vacuum and mop at Rs 89,900, available from June 20. The company also launched the Roomba Combo j7 without the Clean Base Automatic Dirt Disposal, priced at Rs 69,900.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; Samsung Electronics Co. Ltd. is the forerunner in the Market. In September, 2023, Samsung Electronics Co. Ltd launched the Jet™ Cordless Vacuum range, including models 65, 75E, 85, and 95. With lightweight designs, increased power, and standard pet tools, these vacuums offered a hygienic cleaning solution. The Digital Inverter Motor provided suction power up to 210W, while the aerodynamic air system and multi-cyclonic filtration efficiently trapped fine dust particles. Companies such as LG Electronics, Inc., Haier Smart Home Co., Ltd., Panasonic Corporation are some of the key innovators in Market.
Market Growth Factors
Over the years, innovations in vacuum cleaner technology have not only improved the basic functionality of these devices but have also introduced features that align with the modern consumer's lifestyle and expectations for smart home appliances. Furthermore, the shift towards cordless designs has significantly impacted the market. Hence, technological advancements in the vacuum cleaner industry have greatly enhanced these household appliances' convenience, efficiency, and effectiveness, driving their demand.Urbanization is a powerful global trend reshaping lifestyles and consumer behaviors, particularly in household appliances like vacuum cleaners. Handheld and stick vacuum cleaners are becoming particularly popular in these urban settings. Their lightweight and slim designs make them ideal for quick cleanups and easy storage in tight spaces, such as closets or under furniture. Thus, as urbanization continues to drive more people into smaller living spaces, the demand for compact and efficient vacuum cleaners is expected to grow.
Market Restraining Factors
Market saturation is a significant challenge facing the household vacuum cleaner industry, particularly in developed regions where the penetration rate of such appliances is exceptionally high. The high penetration rate means that most consumers are equipped with the necessary tools for home cleaning, reducing the frequency of vacuum cleaner purchases. Hence, market saturation in the household vacuum cleaner sector presents challenges.Driving and Restraining Factors
Drivers- Technological advancements in vacuum cleaners
- Increasing urbanization across the world
- Rising disposable income in emerging economies
- Significant challenge posed by market saturation
- Consumer preferences for alternative cleaning solutions
- Expedited growth of e-commerce platforms
- Rising health awareness among consumers
- Price sensitivity in the vacuum cleaner sector
- Substantial supply chain disruptions
Type Outlook
Based on type, the market is bifurcated into corded and cordless. The cordless segment procured 38% revenue share in the market in 2023. In terms of volume, the segment registered 32.10 million units in 2023. The appeal of cordless vacuum cleaners lies in their convenience and portability. By eliminating the need for a power cord, these models provide users with increased flexibility and convenience, enabling them to clean areas that are difficult to access with corded models, such as stairs, vehicles, and upholstery.Mode of Sales Outlook
On the basis of mode of sales, the market is classified into offline and online. The online segment recorded 34% revenue share in the market in 2023. In terms of volume, the segment registered a volume of 37.81 million units in 2023. The growth of this segment is driven by the convenience and broad selection available through online platforms. Consumers can shop from various brands and models at competitive prices, often with access to customer reviews that help guide their purchasing decisions.
Product Outlook
By product, the market is divided into cylinder, upright, stick, steam, handheld, robotic, and others. The upright segment garnered 24% revenue share in the market in 2023. Upright vacuum cleaners offer numerous benefits, including efficient cleaning performance, ease of use, versatility, advanced filtration, and sturdy construction.By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment recorded 35% revenue share in the market in 2023. According to the World Bank, urbanization rates in Asia have been rising steadily, leading to higher demand for household appliances that can efficiently maintain urban living spaces. In addition, the region's expanding e-commerce sector has facilitated the acquisition of a diverse selection of vacuum cleaners at competitive prices, which is a boon for consumers.Market Competition and Attributes
The competition in the Market is intense, driven by key players focusing on innovation, smart technology integration, and energy efficiency. Brands compete on features like suction power, filtration systems, and versatility across surfaces. The market sees rivalry from traditional vacuum cleaners to advanced robotic models, enhancing consumer choices.
Recent Strategies Deployed in the Market
- Jun-2023: Samsung Electronics Co., Ltd. globally launched the Samsung Bespoke Jet AI, its most powerful cordless stick vacuum with 280W suction power, an enhanced self-emptying All-in-One Clean Station, and AI-based functionality. The Bespoke Jet AI, catering to diverse lifestyles, featured world-class suction power and AI-driven cleaning services that automatically adapted to different environments.
- Apr-2023: Electrolux Group launched a paint-free surface stick vacuum cleaner range, utilizing recycled plastics for colors and reducing environmental impact by eliminating the need for paint chemicals. The range incorporates 43% to 49% recycled material by weight, varying with color and nozzles.
- Jul-2022: Philips Domestic Appliances launched its SpeedPro cordless vacuum cleaners in India, tailored to meet the specific cleaning needs of Indian households. Priced starting at Rs 29,995, the range aimed to address various dust-related challenges and offered a comprehensive cleaning solution, backed by a 2-year warranty.
- Jul-2021: Electrolux acquired La Compagnie du SAV (CSAV), the leading French appliance repair service provider, aligning with its strategy to enhance consumer experiences and meet growing after-sales service demand in France. The acquisition also underscores Electrolux's commitment to circularity and appliance repairability.
- Oct-2020: Electrolux developed a vacuum cleaner from 100% recycled materials, sourced from discarded electronic products. In collaboration with Stena Recycling in the Circular Initiative, the project aimed to address recycling challenges and explore circularity in household appliances, focusing on optimizing the market for recycled plastics. The initiative reflects Electrolux's commitment to industry advancement through knowledge-sharing and innovation.
List of Key Companies Profiled
- Panasonic Holdings Corporation
- AB Electrolux (Electrolux)
- LG Electronics, Inc. (LG Corporation)
- Samsung Electronics Co. Ltd
- Koninklijke Philips N.V.
- Miele & amp; Cie. KG
- Dyson Limited
- iRobot Corporation
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- BISSELL, Inc.
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)- Corded
- Cordless
- Offline
- Online
- Cylinder Vacuum Cleaners
- Corded
- Cordless
- Upright Vacuum Cleaners
- Corded
- Cordless
- Handheld Vacuum Cleaners
- Corded
- Cordless
- Stick Vacuum Cleaners
- Corded
- Cordless
- Steam Vacuum Cleaners
- Corded
- Cordless
- Robotic Vacuum Cleaners
- Cordless
- Others
- Corded
- Cordless
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Average Selling Prices
Chapter 6. Global Household Vacuum Cleaners Market by Type
Chapter 7. Global Household Vacuum Cleaners Market by Mode of Sales
Chapter 8. Global Household Vacuum Cleaners Market by Product
Chapter 9. Global Household Vacuum Cleaners Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Panasonic Holdings Corporation
- AB Electrolux (Electrolux)
- LG Electronics, Inc. (LG Corporation)
- Samsung Electronics Co. Ltd
- Koninklijke Philips N.V.
- Miele & amp; Cie. KG
- Dyson Limited
- iRobot Corporation
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- BISSELL, Inc.
Methodology
LOADING...
