Fresh and Natural - Consumer TrendSights Analysis, 2023

'Fresh & Natural' is one of the 63 sub-trends that the publisher covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Consumers are looking for simple ingredients, natural and organic processing methods and a lack of chemicals in product formulations in order to align purchasing choices with the Fresh & Natural trend.

Scope

• The accessibility of fresh, natural, and organic products must increase in order to reach and target consumers who deem these products to be appealing.
• A barrier to the growth of the Fresh & Natural trend is high prices that cannot align with consumers' tighter budgets amid the cost-of-living crisis.
• As well as meeting consumer demands, brands must also consider the impact of health restrictions and regulations on the future of the Fresh & Natural trend.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.