Simplicity - Consumer TrendSights Analysis, 2023

'Simplicity' is one of the 63 sub-trends that the publisher covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Despite the abundance of 'lifestyle-enhancing' products, or perhaps because of it, stress is a pervasive reality of modern lifestyles, leading consumers to shun mass consumerism in favor of products which facilitate a simpler lifestyle. This includes products with minimal processing and natural and recognizable ingredients.

Scope

• The need for simplicity is rooted in a number of factors, one of which is anxiety about issues, such as personal finances and broader global challenges.
• Brands should recognize that simplification does not necessarily entail stripping things away, such as choice, ingredients, product benefits, or steps.
• Brands have a valuable role to play in developing products and services that can reverse embedded behaviors and motivate consumers to proactively address environmental challenges.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.