This report looks at the reasons for the success of Hungryroot, which specializes in providing customers with a convenient and personalized way to enjoy healthy meals.
Hungryroot, a US meal kit provider founded in 2015, specializes in personalized, healthy meal options, offering over 600 groceries and 4,000 recipes, including plant-based and customizable ingredients to accommodate various dietary preferences.
Hungryroot, a US meal kit provider founded in 2015, specializes in personalized, healthy meal options, offering over 600 groceries and 4,000 recipes, including plant-based and customizable ingredients to accommodate various dietary preferences.
Scope
- Acknowledge the demand for curated services that are tailored to very specific needs in order to create distinct appeal for consumers.
- Target health-conscious consumers through fresh produce, as well as healthier snacks and treat options, highlighting how needs are being met across all aspects of grocery shopping and meal planning.
- Understand how sustainability can enhance your offering through aligning with consumer demands for recyclable packaging, reduced food waste, and sustainable sourcing.
- Go beyond the basic offering and prioritize consumer convenience and accessibility in the home to make the selling point more appealing.
- Utilize digitalization, specifically artificial intelligence, to offer a personalized service that aligns seamlessly with consumers' individual preferences.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Hungryroot