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Hungryroot - How an Innovative Personalized Grocery Service in the US Prioritizes Consumer Demands

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    Report

  • 17 Pages
  • November 2023
  • Region: United States
  • GlobalData
  • ID: 5917664
This report looks at the reasons for the success of Hungryroot, which specializes in providing customers with a convenient and personalized way to enjoy healthy meals.

Hungryroot, a US meal kit provider founded in 2015, specializes in personalized, healthy meal options, offering over 600 groceries and 4,000 recipes, including plant-based and customizable ingredients to accommodate various dietary preferences.

Scope

  • Acknowledge the demand for curated services that are tailored to very specific needs in order to create distinct appeal for consumers.
  • Target health-conscious consumers through fresh produce, as well as healthier snacks and treat options, highlighting how needs are being met across all aspects of grocery shopping and meal planning.
  • Understand how sustainability can enhance your offering through aligning with consumer demands for recyclable packaging, reduced food waste, and sustainable sourcing.
  • Go beyond the basic offering and prioritize consumer convenience and accessibility in the home to make the selling point more appealing.
  • Utilize digitalization, specifically artificial intelligence, to offer a personalized service that aligns seamlessly with consumers' individual preferences.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • What?
  • Why?
  • Take-outs
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Hungryroot