This report explains the success of Omnom, a London-based brand that emphasizes a modern approach to eating and wellbeing, blending Eastern philosophies and charity initiatives.
Omnom's health-centric approach caters to Londoners seeking lifestyle-aligned dining, while UK consumers increasingly prefer local restaurants for unique experiences that bolster the community and economy.
Omnom's health-centric approach caters to Londoners seeking lifestyle-aligned dining, while UK consumers increasingly prefer local restaurants for unique experiences that bolster the community and economy.
Scope
- In today's competitive market, foodservice brands must strategically focus on promoting health and wellness to cater to the growing consumer demand for nutritious and mindful dining options.
- Foodservice brands must ensure their strategy is transparent and easily comprehensible for consumers, fostering trust and loyalty through a clear and valuable approach.
- It is vital for brands to recognize the importance of offering both affordable pricing and added value to meet the diverse expectations of budget-conscious consumers, especially during the cost-of-living crisis.
- Foodservice brands should integrate immersive and memorable experiences into their restaurants, enhancing customer engagement and creating a unique brand atmosphere in order to grow organically in a saturated market.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Omnom