Science-Based Fabric Restoration - Foresights

This report investigates a new science-based laundry formulation advancement that restores fabric quality

A patent-pending laundry formulation has shed light on opportunities for product development pertaining to garment life extension, multi-benefit laundry solutions, and science-based solutions.

Scope

• Brands can harness science to launch household cleaning and other consumer goods which provide a wider range of benefits/functionalities compared with products on the market, or combine benefits that are traditionally delivered in single-function products.
• Premium products are still in demand, despite the cost-of-living crisis, as many can provide value-for-money in the long term. Brands should strive to communicate product benefits and value-for-money clearly with an impactful and targeted marketing strategy across key channels.
• Sustainability can be a key selling point. Brands should explore how to instill sustainability into practices, which can help widen the customer base to include a significant proportion of sustainability-conscious consumers.

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.