Wellbeing - Consumer TrendSights Analysis, 2023

This report provides an overview of shifting consumer perceptions and habits regarding physical fitness and mental wellbeing

Concern for wellbeing remains heightened in a stressful post-pandemic world, resulting in consumers taking more care with their product choices while making proactive lifestyle changes to preserve wellbeing. This report explores the factors influencing this phenomenon, how brands are responding, and the implications for both brands and retailers.

Scope

• Global concern about mental wellbeing is high amidst elevated stress and anxiety levels, while Europeans show the lowest concern for mental wellbeing.
• A sizeable proportion of global consumers are concerned about their physical fitness and appearance, while MEA consumers show the most concern.
• Manufacturers are aligning with the Wellbeing trend by launching products across the FMCG space with functional ingredients, relaxing and energy-boosting properties to improve physical and mental wellbeing.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.