In 2023, local consumers remained cautious with their spending as they prepared to cope with economic uncertainty. Spending wisely meant that they prioritised essential products and limited their consumption of non-essentials. Off-trade volume sales growth of soft drinks also slowed in 2023 in line with greater mobility outside of the home and the return to on-trade establishments.
The Soft Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Small local grocers remains dominant, while discounters makes gains
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Mexico
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Sales value is driven by price increases and a shift towards smaller formats
- Flavour innovation is evident in premium and craft carbonates
- Notable return to on-trade slows off-trade demand
PROSPECTS AND OPPORTUNITIES
- New product launches to focus on health and experience
- Players may need to reformulate their products due to recent findings
- Climate change has potential to disrupt carbonates production
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Rise of health-consciousness and functional juice
- Competition from street stalls slows off-trade growth
- Brands launch returnable or cardboard packaging, driven by the search for eco-friendly products
PROSPECTS AND OPPORTUNITIES
- Launch of new flavours will remain relevant strategy to differentiate from competitors
- Climate change has potential to disrupt juice production
- Players may need to reformulate their products due to recent findings
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Premium brands focus on developing sparkling flavoured bottled water
- Innovation in bottle packaging serves as a differentiator in the category
- Health and wellness trends align with consumption of bottled water
PROSPECTS AND OPPORTUNITIES
- Private label set to gain further volume share, driven by expansion of retail chains
- Government regulations in a high consumption category
- Companies might need to reformulate their products due to recent findings
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Decline driven by competition from electrolyte beverages
- New product launches outside of soft drinks impact category sales
- Packaging changes to better position health claims
PROSPECTS AND OPPORTUNITIES
- Growth potential for reduced sugar variants despite exit of Powerade Zero
- Increasing competition from other soft drinks set to intensify with new products
- Players may need to reformulate their products due to recent findings
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- The recovery of out-of-home activities drives growth of energy drinks
- Focus on reduced sugar variants gains relevance
- Large can format maintains popularity in energy drinks
PROSPECTS AND OPPORTUNITIES
- Expansion of flavours will become increasingly relevant as competitive strategy
- Players may might need to reformulate their products due to recent findings
- Expanding distribution to ensure greater reach
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Consumers seek the convenience of concentrates but remain cautious with their spending
- Emphasis on reduced sugar and fortified becomes increasingly significant
- Connecting with consumers as a new form of positioning
PROSPECTS AND OPPORTUNITIES
- Affordability will continue to play a significant role in the category
- New flavours and experiences as drivers of innovation
- Health trends will remain both a challenge and a driver of innovation
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Growing demand for natural and healthier options
- Convenience and on-the-go consumption drive growth
- Consolidated competitive landscape led by established brands
PROSPECTS AND OPPORTUNITIES
- Opportunities ahead in the development of cold chain distribution and storage
- Promoting mental wellbeing as a product claim
- Players may need to reformulate their products due to recent findings
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Dynamic growth recorded by RTD coffee driven by increasingly busy lifestyles
- The offer of RTD coffee continues to evolve in Mexico
- Private label emerges in RTD coffee with more competitive prices
PROSPECTS AND OPPORTUNITIES
- Flavour innovation to accelerate over the forecast period
- Health and functionality will gain relevance over the forecast period
- Established brands set for further growth
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028