The global Wi-Fi analytics market size is expected to reach USD 29.18 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030. wireless fidelity (Wi-Fi) analytics allow businesses to gather and analyze customer data from Wi-Fi access points to find key performance indicators such as dwell times, guest traffic, and churn likelihood. Increasing adoption of Wi-Fi analytics by businesses to enhance operations, trigger marketing, and track campaign results is a major factor behind the growth of the market. In addition, increasing investment by end-users in Wi-Fi services and rapid growth in smartphone users across the globe are further boosting the growth of the market.
The increasing development and launch of Wi-Fi analytics solutions by various market players across the globe are propelling the growth of the market. For instance, in January 2023, Segra, a provider of fiber internet announced the availability of Smart Wi-Fi, a solution that transforms Wi-Fi networks into revenue-generating, marketing and analytics experiences. The Smart Wi-Fi solution offers an improved data management, guest experience, reporting, and advanced security. Segra’s updated Smart Wi-Fi solution includes three package options to optimize a venue’s Wi-Fi network. It includes Analyze Smart Wi-Fi, Amplify Smart Wi-Fi, and Engage Smart Wi-Fi.
Furthermore, Wi-Fi analytics allows hotels and restaurants to gather valuable customer data, such as behavior patterns, preferences, and demographics. By collecting and analyzing this data, hotels create targeted marketing campaigns tailored to specific customer segments or individual guests. In addition, Wi-Fi analytics delivers real-time data on visitor behavior within the hotel premises.
Furthermore, Wi-Fi marketing platforms allow hotels to engage with guests over targeted communications. For instance, hotels can send automated push notifications or welcome emails with relevant information about events, on-site amenities, or promotions. Thus, increasing demand for Wi-Fi analytics solutions from hotels and restaurants is expected to propel the growth of the market during the forecast period.
The increasing development and launch of Wi-Fi analytics solutions by various market players across the globe are propelling the growth of the market. For instance, in January 2023, Segra, a provider of fiber internet announced the availability of Smart Wi-Fi, a solution that transforms Wi-Fi networks into revenue-generating, marketing and analytics experiences. The Smart Wi-Fi solution offers an improved data management, guest experience, reporting, and advanced security. Segra’s updated Smart Wi-Fi solution includes three package options to optimize a venue’s Wi-Fi network. It includes Analyze Smart Wi-Fi, Amplify Smart Wi-Fi, and Engage Smart Wi-Fi.
Furthermore, Wi-Fi analytics allows hotels and restaurants to gather valuable customer data, such as behavior patterns, preferences, and demographics. By collecting and analyzing this data, hotels create targeted marketing campaigns tailored to specific customer segments or individual guests. In addition, Wi-Fi analytics delivers real-time data on visitor behavior within the hotel premises.
Furthermore, Wi-Fi marketing platforms allow hotels to engage with guests over targeted communications. For instance, hotels can send automated push notifications or welcome emails with relevant information about events, on-site amenities, or promotions. Thus, increasing demand for Wi-Fi analytics solutions from hotels and restaurants is expected to propel the growth of the market during the forecast period.
Wi-Fi Analytics Market Report Highlights
- The software segment accounted for the largest market share in 2023. The growing adoption of Wi-Fi analytics software by businesses to improve their operation efficiency by analyzing their customers' behavior data is a major factor behind the segment’s growth.
- The Wi-Fi marketing analytics segment is anticipated to emerge as the fastest-growing segment over the forecast period. Increasing demand for Wi-Fi marketing analytics solutions from restaurants, coffee shops, stadiums, municipalities/public spaces, shopping centers, retail, hotels, salons/spas, and fitness centers is boosting the segment’s growth.
- The cloud deployment segment is expected to grow at the highest CAGR during the forecast period. Growing demand for cloud-based services owing to their benefits such as reduced costs, and improved flexibility is attributed to the segment’s growth.
- The retail segment is expected to grow at a significant CAGR during the forecast period. Increasing adoption of Wi-Fi analytics by retailers to track customers’ interests, identify emerging trends, and improve their decision-making processes is attributed to the segment’s growth.
- Asia-Pacific is anticipated to emerge as the fastest-growing region due to the growing number of smartphone users and rapidly increasing adoption of advanced wireless communication technologies in various sectors.
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Market Variables, Trends, and Scope
Chapter 4. Wi-Fi Analytics Market: Component Estimates & Trend Analysis
Chapter 5. Wi-Fi Analytics Market: Type Estimates & Trend Analysis
Chapter 6. Wi-Fi Analytics Market: Deployment Estimates & Trend Analysis
Chapter 7. Wi-Fi Analytics Market: End-use Estimates & Trend Analysis
Chapter 8. Wi-Fi Analytics Market: Regional Estimates & Trend Analysis
Chapter 9. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Cisco Systems, Inc.
- Hewlett Packard Enterprise Development LP (Aruba Network)
- Purple
- GoZone WiFi, LLC
- Cloud4Wi
- Singtel
- Fortinet, Inc.
- Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform
- MetTel
- Extreme Networks
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 130 |
| Published | December 2023 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 6.65 Billion |
| Forecasted Market Value ( USD | $ 29.18 Billion |
| Compound Annual Growth Rate | 23.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
