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Household Care Market Report and Forecast 2024-2032

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    Report

  • 150 Pages
  • December 2023
  • Region: Global
  • Expert Market Research
  • ID: 5921617
According to the report, the global household care market grew significantly in 2023. Aided by the escalating consumer demand for efficient and sustainable cleaning products and a rise in health and hygiene awareness, the market is projected to further grow at a CAGR of 3.7% between 2024 and 2032 reaching a value of approximate USD 148 billion by 2032.

Household care products, encompassing a vast spectrum of consumer goods designed for everyday cleaning, maintenance, and enhancement of homes, have become an integral part of modern living. This product range includes not only detergents, cleaners, and dishwashing liquids but also fabric softeners, floor cleaners, and other speciality cleaning agents. The primary role these products play is in ensuring cleanliness, imparting a sense of freshness, and most importantly, maintaining a hygienic environment.

The pivotal driver for the buoyant household care market growth is the heightened emphasis on health and hygiene. As urban populations swell and living standards improve, there's an increased demand for quality household care products that promise effective cleaning, disinfection, and overall maintenance. The recent health crises across the globe have further heightened this awareness, propelling a surge in the demand for products like disinfectants and sanitisers.

Consumer dynamics have also evolved significantly over the past decade. As per the household care market analysis, the current generation of consumers, with access to a plethora of information, is more informed and discerning. They seek products that not only serve the primary purpose of cleaning but are also environmentally friendly and sustainable. This shift towards eco-friendly products has prompted industry players to innovate, leading to the introduction of products with reduced chemicals, biodegradable components, and sustainable packaging.

Additionally, the burgeoning e-commerce sector on a global scale act as a catalyst for the household care market demand. Online retail platforms offer consumers the convenience of choice, price comparison, and doorstep delivery, making the purchase process seamless. Manufacturers and brands, capitalizing on this trend, are increasingly making their presence felt online, using this medium for product launches, promotional campaigns, and customer engagement.

The growing trend of minimalistic living and space constraints in urban setups has further pushed the demand for multifunctional household care products, further increasing the household care market size. Consumers now prefer products that serve multiple purposes, for instance, a single cleaning agent effective on various surfaces or a detergent with both cleaning and softening properties.

Market Segmentation

The market can be divided based on product, distribution channel, and region.

Market Breakup by Product

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Air Care
  • Others

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Store
  • Online Store
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global household care market. Some of the major players explored in the report are as follows:
  • The Procter & Gamble Company
  • S.C. Johnson & Son Inc.
  • Church & Dwight Co., Inc.
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • Unilever plc
  • Colgate-Palmolive Company
  • Saraya Goodmaid Sdn. Bhd.
  • Elixir Home Care Pvt. Ltd.
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2023)
8.3 Global Household Care Market Forecast (2024-2032)
8.4 Global Household Care Market by Product
8.4.1 Laundry Detergents
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Laundry Additives
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Dishwashing
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Hard Surface Cleaners
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Toilet Care
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Air Care
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 Others
8.5 Global Household Care Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Store
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online Store
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Household Care Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Household Care Market Analysis
9.1 Market by Product
9.2 Market by Distribution Channel
9.3 Market by Country
9.3.1 United States of America
9.3.1.1 Historical Trend (2018-2023)
9.3.1.2 Forecast Trend (2024-2032)
9.3.2 Canada
9.3.2.1 Historical Trend (2018-2023)
9.3.2.2 Forecast Trend (2024-2032)
10 Europe Household Care Market Analysis
10.1 Market by Product
10.2 Market by Distribution Channel
10.3 Market by Country
10.3.1 United Kingdom
10.3.1.1 Historical Trend (2018-2023)
10.3.1.2 Forecast Trend (2024-2032)
10.3.2 Germany
10.3.2.1 Historical Trend (2018-2023)
10.3.2.2 Forecast Trend (2024-2032)
10.3.3 France
10.3.3.1 Historical Trend (2018-2023)
10.3.3.2 Forecast Trend (2024-2032)
10.3.4 Italy
10.3.4.1 Historical Trend (2018-2023)
10.3.4.2 Forecast Trend (2024-2032)
10.3.5 Others
11 Asia Pacific Household Care Market Analysis
11.1 Market by Product
11.2 Market by Distribution Channel
11.3 Market by Country
11.3.1 China
11.3.1.1 Historical Trend (2018-2023)
11.3.1.2 Forecast Trend (2024-2032)
11.3.2 Japan
11.3.2.1 Historical Trend (2018-2023)
11.3.2.2 Forecast Trend (2024-2032)
11.3.3 India
11.3.3.1 Historical Trend (2018-2023)
11.3.3.2 Forecast Trend (2024-2032)
11.3.4 ASEAN
11.3.4.1 Historical Trend (2018-2023)
11.3.4.2 Forecast Trend (2024-2032)
11.3.5 South Korea
11.3.5.1 Historical Trend (2018-2023)
11.3.5.2 Forecast Trend (2024-2032)
11.3.6 Australia
11.3.6.1 Historical Trend (2018-2023)
11.3.6.2 Forecast Trend (2024-2032)
11.3.7 Others
12 Latin America Household Care Market Analysis
12.1 Market by Product
12.2 Market by Distribution Channel
12.3 Market by Country
12.3.1 Brazil
12.3.1.1 Historical Trend (2018-2023)
12.3.1.2 Forecast Trend (2024-2032)
12.3.2 Argentina
12.3.2.1 Historical Trend (2018-2023)
12.3.2.2 Forecast Trend (2024-2032)
12.3.3 Mexico
12.3.3.1 Historical Trend (2018-2023)
12.3.3.2 Forecast Trend (2024-2032)
12.3.4 Others
13 Middle East and Africa Household Care Market Analysis
13.1 Market by Product
13.2 Market by Distribution Channel
13.3 Market by Country
13.3.1 Saudi Arabia
13.3.1.1 Historical Trend (2018-2023)
13.3.1.2 Forecast Trend (2024-2032)
13.3.2 United Arab Emirates
13.3.2.1 Historical Trend (2018-2023)
13.3.2.2 Forecast Trend (2024-2032)
13.3.3 Nigeria
13.3.3.1 Historical Trend (2018-2023)
13.3.3.2 Forecast Trend (2024-2032)
13.3.4 South Africa
13.3.4.1 Historical Trend (2018-2023)
13.3.4.2 Forecast Trend (2024-2032)
13.3.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Procter & Gamble Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 S.C. Johnson & Son Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Church & Dwight Co., Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Reckitt Benckiser Group plc
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Henkel AG & Co. KGaA
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 The Clorox Company
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Unilever plc
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Colgate-Palmolive Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Saraya Goodmaid Sdn. Bhd.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Elixir Home Care Pvt. Ltd.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2032
2. Global Household Care Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Household Care Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Household Care Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Household Care Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Household Care Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Household Care Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Household Care Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Household Care Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Household Care Market Structure

Companies Mentioned

  • The Procter & Gamble Company
  • S.C. Johnson & Son Inc.
  • Church & Dwight Co. Inc.
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • Unilever plc
  • Colgate-Palmolive Company
  • Saraya Goodmaid Sdn. Bhd.
  • Elixir Home Care Pvt. Ltd.

Methodology

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