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Energy Drinks Market Report and Forecast 2024-2032

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    Report

  • 183 Pages
  • November 2023
  • Region: Global
  • Expert Market Research
  • ID: 5921638
According to the report, the global energy drinks market is projected to grow at a CAGR of 7.10% between 2024 and 2032. Aided by the evolving consumer lifestyles and the growing demand for functional beverages, the market is poised for robust growth, the market is expected to grow significantly by 2032.

Energy drinks have surged in popularity as they offer a quick boost of energy, enhanced mental alertness, and improved physical performance. Typically containing caffeine, vitamins, and other stimulants, these beverages have become a staple for consumers seeking an instant energy uplift. They are particularly popular among athletes, students, professionals, and individuals leading an active lifestyle.

The growing consumer preference for convenience and on-the-go consumption is a significant driver for the energy drinks market growth. In today's fast-paced world, consumers are increasingly seeking products that offer quick and efficient energy boosts to cope with their busy schedules. This trend has led to a surge in the demand for energy drinks.

In addition to their energising properties, many energy drinks are also fortified with vitamins, amino acids, and herbal extracts, making them appealing to health-conscious consumers. This aspect of health and wellness has contributed significantly to the growing popularity of energy drinks.

The energy drinks market outlook is further influenced by the innovative product offerings and flavour diversification. Companies are continually experimenting with new ingredients, formulations, and packaging to attract consumers and cater to diverse taste preferences.

Marketing and branding strategies also play a pivotal role in propelling the energy drinks market. Many brands have successfully positioned themselves as essential beverages for an active and dynamic lifestyle, appealing to a broad consumer base. Sponsorship of sports events, strategic endorsements, and engaging marketing campaigns have enhanced the visibility and appeal of energy drinks.

There is a growing demand for energy drinks with reduced sugar, natural ingredients, and alternative sources of caffeine. The emergence of organic and natural energy drinks caters to the health-conscious segment of the market, thus broadening the consumer base.

Additionally, the rise of the functional beverage segment offers ample opportunities for energy drinks to incorporate additional health benefits, such as improved digestion, immune support, and stress relief. This integration of functionality and energy enhancement can further increase energy drinks market share.

Market Segmentation

The market can be divided based on product, type, consumer, distribution channel, and region.

Market Breakup by Product

  • Non-Alcoholic Energy Drinks
  • Alcoholic Energy Drinks

Market Breakup by Type

  • Non-Organic Energy Drinks
  • Organic Energy Drinks
  • Natural Energy Drinks

Market Breakup by Consumer

  • Teenagers
  • Adults
  • Geriatric Population

Market Breakup by Distribution Channel

  • On-Trade Distribution
  • Off-Trade & Direct Selling Distribution

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global energy drinks market. Some of the major players explored in the report are as follows:
  • Red Bull GmBH
  • Monster Beverage Corporation
  • National Beverage Corp.
  • The Coca-Cola Company
  • Pepsico Inc.
  • Arizona Beverage Co.
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Energy Drinks Market Analysis
8.1 Key Industry Highlights
8.2 Global Energy Drinks Historical Market (2018-2023)
8.3 Global Energy Drinks Market Forecast (2024-2032)
8.4 Global Energy Drinks Market by Product
8.4.1 Non-Alcoholic Energy Drinks
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Alcoholic Energy Drinks
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Energy Drinks Market by Type
8.5.1 Non-Organic Energy Drinks
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Organic Energy Drinks
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Natural Energy Drinks
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Energy Drinks Market by Consumer
8.6.1 Teenagers
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Adults
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Geriatric Population
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Energy Drinks Market by Distribution Channel
8.7.1 On-Trade Distribution
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Off-Trade & Direct Selling Distribution
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Energy Drinks Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Energy Drinks Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Energy Drinks Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Energy Drinks Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Energy Drinks Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Energy Drinks Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Red Bull GmBH
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Monster Beverage Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 National Beverage Corp.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 The Coca-Cola Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Pepsico Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Arizona Beverage Co.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Energy Drinks Market: Key Industry Highlights, 2018 and 2032
2. Global Energy Drinks Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Energy Drinks Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Energy Drinks Historical Market: Breakup by Type (USD Billion), 2018-2023
5. Global Energy Drinks Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Energy Drinks Historical Market: Breakup by Consumer (USD Billion), 2018-2023
7. Global Energy Drinks Market Forecast: Breakup by Consumer (USD Billion), 2024-2032
8. Global Energy Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Energy Drinks Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Energy Drinks Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Energy Drinks Market Structure

Companies Mentioned

  • Red Bull GmBH
  • Monster Beverage Corporation
  • National Beverage Corp.
  • The Coca-Cola Company
  • Pepsico Inc.
  • Arizona Beverage Co. Others

Methodology

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