Tea Infuser Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Tea Infuser Market is projected to expand from USD 0.63 Billion in 2025 to USD 0.81 Billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 4.28%. Defined as a perforated device designed to steep loose leaves while preventing debris from entering the brew, the tea infuser is gaining popularity due to a shift toward premium consumption. Consumers increasingly view loose-leaf varieties as superior in taste and quality compared to standard bags, while growing environmental concerns regarding single-use waste are further incentivizing the switch to reusable brewing hardware. Highlighting this generational shift, the UK Tea & Infusions Association reported in 2024 that 28% of adults aged 18 to 29 primarily selected loose leaf formats for their green and herbal tea infusions.

Despite these positive indicators, the market confronts a substantial obstacle regarding the ease of use offered by alternatives like Ready-to-Drink (RTD) beverages and pre-packaged tea bags. These convenient options appeal strongly to consumers with busy schedules who value speed over the ritualistic aspect of brewing, potentially stalling the broader acceptance of the manual preparation required by infusers. Consequently, the trade-off between the quality of loose-leaf preparation and the immediacy of disposable formats remains a critical dynamic influencing market growth.

Market Drivers

A fundamental shift toward sustainable and reusable brewing solutions is transforming the hardware sector, driven by consumers actively rejecting single-use waste. This momentum is fueled by increased awareness of microplastics in traditional tea bags, encouraging a transition to durable stainless steel or silicone infusers that support a zero-waste routine. Manufacturers are capitalizing on this by positioning infusers as integral elements of an eco-conscious lifestyle rather than simple utensils. According to 'The 2025 Sustainable Packaging Consumer Report' by Shorr Packaging in January 2025, 59% of Millennials and 56% of Gen Z consumers consciously purchased products with sustainable packaging in the prior six months, underscoring a strong demographic alignment with the reusable nature of tea infusers.

Concurrently, the growth of the premium and specialty loose-leaf tea market serves as a major catalyst for hardware adoption, as high-grade leaves necessitate specialized tools to ensure optimal flavor. Unlike the dust-grade fannings typical of bags, whole-leaf varieties need sufficient space to expand, making infusers a technical requirement for elevating the at-home tea experience. This demand for quality is reflected in data from the UK Tea & Infusions Association's '2024 Tea Census Study' published in May 2024, which found that 27% of adults aged 30 to 44 prefer loose leaf formats for black tea preparation. Furthermore, the Tea and Herbal Association of Canada noted in October 2024 that Canadians consume roughly 11.6 billion cups of tea annually, indicating a vast addressable market for accessory manufacturers catering to these evolving habits.

Market Challenges

The widespread availability and convenience of pre-packaged tea bags and Ready-to-Drink beverages present a significant hurdle to the expansion of the global tea infuser market. Modern consumers, especially those managing tight schedules, often prioritize portability and rapid preparation - qualities inherent to disposable options but absent in the loose-leaf brewing process. The manual steps required to measure loose tea, fill the device, and clean it afterward introduce friction for individuals seeking an effortless caffeine fix, thereby confining tea infuser adoption primarily to a niche group of enthusiasts rather than the broader mass market.

Industry data highlights the overwhelming preference for convenient formats, which directly diminishes the demand for brewing hardware. According to the UK Tea & Infusions Association in 2025, 93% of consumers across all age demographics favored the ease of using a tea bag over preparing a loose-leaf infusion. This heavy reliance on disposable solutions suggests that the additional effort involved in utilizing an infuser acts as a deterrent for a large portion of potential users, effectively limiting the market opportunity for reusable brewing tools to a minority of consumption scenarios.

Market Trends

The emergence of premium minimalist and aesthetic brewing tools is redefining infusers as stylized accessories rather than purely functional items. Influenced by visual culture, consumers are increasingly seeking hardware featuring gold-plated finishes or geometric shapes that enhance hosting environments. This trend reflects a revival of tea rituals where the visual appeal of steeping is central to social entertainment. As reported by Pinterest in their 'Summer 2024 Trend Report' from May 2024, searches for "tea party" increased by 430%, signaling a renewed interest in curated hosting experiences that drives demand for photogenic accessories and encourages manufacturers to prioritize design form.

In parallel, the development of large-capacity infusers designed for cold brew preparation is catering to the substantial demand for chilled beverages. Unlike standard hot immersion tools, these specialized devices utilize elongated, extra-fine mesh baskets tailored for pitchers to enable slow cold extraction, bridging the gap between artisanal quality and convenient iced refreshment. According to the Tea Association of the U.S.A., cited in Beverage Industry's '2024 State of the Industry' report in July 2024, approximately 75% to 80% of tea consumed in the United States is iced. This dominance of cold consumption underscores the necessity for infusers adapted to this format, ensuring the category remains relevant throughout the year.

Key Players Profiled in the Tea Infuser Market

• Shenzhen Milabao Housewares Co.Ltd.
• Yueyang Smile Packing Equipment & Material Co., Limited
• Urban Platter
• Tea Too Pty Ltd.
• Uendure Tea Co.
• Etsy, Inc.
• Newell Brands
• Fred & Friends
• Norpro Inc.
• Lifetime Brands, Inc.

Report Scope

In this report, the Global Tea Infuser Market has been segmented into the following categories:

Tea Infuser Market, by Product Type:

• Tea Infuser Baskets
• Tea Ball Infusers
• Infuser Tea Pots
• Others

Tea Infuser Market, by Material:

• Plastic
• Metal
• Silicone
• Fiber

Tea Infuser Market, by Distribution Channel:

• Offline
• Online

Tea Infuser Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tea Infuser Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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